â€˜Deeply researched and highly entertaining.â€™ The Timesâ€˜Vivid reporting and electric story-telling.â€™ Ashlee Vance, author of Elon Muskâ€˜Clear-eyed and objective.â€™ New York TimesThe extraordinary inside story of how Instagram became the worldâ€™s most successful appIn just ten years, Instagram has gone from being a simple photo app to a $100-billion company. The journey has involved ground-breaking innovations, a billion-dollar takeover, and clashes between some of the biggest names in tech. But itâ€™s a story that has never been told â€“ until now.In No Filter, Bloombergâ€™s Sarah Frier reveals how Instagram became the hottest app in a generation, reshaping our culture and economy in the process. With astonishing access to all the key players â€“ from Instagramâ€™s co-founders to super-influencers like Kris Jenner â€“ Frier offers behind-the-scenes glimpses of every moment in the companyâ€™s life: from its launch, to its unlikely acquisition by Facebook, to its foundersâ€™ dramatic disputes with their new boss, Mark Zuckerberg.But this is not just a Silicon Valley story. No Filter explores how Instagram has reshaped global business, creating a new economy of â€˜influencersâ€™ and pioneering a business model that sells an aspirational lifestyle to all of us. And it delves into Instagramâ€™s effects on popular culture, rewiring our understanding of celebrity and placing mounting pressure on all of us to perform online â€“ to the point of warping our perception of reality.The resulting book connects one companyâ€™s rise to a global revolution in technology, culture and business. Facebookâ€™s decision to buy Instagram was the best investment it ever made. But weâ€™re still learning about what it has cost the rest of us.
|Rs. 2495||Add to Cart|
Provide some info about the book you need. Our team will find it and contact you back.