Youtility Why Smart Marketing Is about Help Not Hype

Author Jay Baer
Rating
Price1721

If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutÂter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

Publisher Hachette
Publication Date 27/06/2013
Number of Pages 100
Binding Hard Back
ISBN 9781591846666
Category Non Fiction , Business and Management , Sales and Marketing , Entreprenuer

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