An innovative field guide to business success, You Are a Brand! combines today's hottest business concepts with the realities of the modern workplace to help professionals everywhere harness their personal potential and take charge of their careers. In-depth case studies from dozens of professionals will inspire and educate the reader to think and learn how to create a powerful visual and verbal identity. Uses branding strategies honed from over 20 years of experience working with the very best of the global advertising and branding agencies Highly practical. Contains a Top Ten List of tried-and-true strategies, plenty of exercises, and "brainstormer" tools at the end of each chapter
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