By the time he was twenty, Alok Kejriwal had his life pre-planned for him. He would inherit the familyâ€™s socks manufacturing business and be the hard-working, money minting, quintessential Marwari businessman, forever. Except that it didnâ€™t turn out that way. A few years after surviving the family setup, something turned up that sent Alok on a completely different career path: the INTERNET! A crazy business idea Alok had turned out to be a winner and contests2win.com was born. Soon, Alok was fighting and thriving in a world completely different from the one he had grown up in. A world where technology breakthroughs, VCs, and out-of-the-box thinking decided the real winners. Why I Stopped Wearing My Socks is Alokâ€™s real, life story of starting up and unadulterated entrepreneurship. It traces his roller-coaster ride as an aspiring entrepreneur; traversing through a variety of business ideas in the family business up to his big breakthrough as one of Indiaâ€™s first entrepreneurs to tap the power of the internet. It details the amazing success of contests2win.com and Mobile2win, a venture eventually acquired by The Walt Disney Company. The chapters in the book are actual stories, throbbing with memorable anecdotes that conclude with crisp learnings for the readers. Why I Stopped Wearing My Socksis a deeply compelling story about beating the odds, staying motivated and gung-ho entrepreneurship. It is an inspiration as well as a practical guide to emerging a winner.
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