✖

Sign in

to continue to ilmkidunya.com

Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing

AuthorTom Doctoroff
Rating
Price1617

In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital methods of advertising their brands, with the fear that if they don't embrace "Big Data," they will fade into obscurity. But Tom Doctoroff, Asia CEO for J. Walter Thompson, argues that this frenzy over digital media has created a schism in the marketing world that is hindering brands from attaining their true business potential. The tension between traditional branding and the seemingly unlimited possibilities presented by the advent of "digital" branding leads companies to abandon the tried and true aspects of marketing for the flash of the new. In this informative new book, Doctoroff explains why a strategy that truly integrates the two ideas is the best way for a brand to move into the future. Using some of the biggest brand names in the world as examples, such as Coca-Cola, Nike, and Apple, he breaks down the framework of marketing to explain how digital marketing can't stand without the traditional foundation

Publisher N A
Publication Date 11/11/2014
Number of Pages 100
Binding Hard Back
ISBN 9781137279309
Category Non Fiction , Innovation and Technology

Price Offers From Different Stores

Store	Price
Young Samurai: The Way of the Warrior	Rs. 746
Young Samurai: The Way of the Sword	Rs. 746
You'll Be the Death of Me - (PB)	Rs. 1295
The Night She Disappeared: the No. 1 bestseller from the author of The Family Upstairs	Rs. 1695
The Invisible Life of Ivan Isaenko: A Novel - Hardcover	Rs. 2750
Scatter Her Ashes (A Thorkild Aske Mystery)	Rs. 1595
Reckless Girls: The exciting new psychological crime suspense thriller and New York Times bestseller!	Rs. 1195
Outbreak - A Terrifyingly Real Thriller from the No. 1 Sunday Times Bestselling Author	Rs. 1495
Jaadu Ki Tareekh	Rs. 500
In Pursuit of the Truth -	Rs. 570
Enna Burning (Books of Bayern) - Paperback	Rs. 746
Blacktop Wasteland: the acclaimed and award-winning crime hit of the year	Rs. 1395