A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer
is a straightforward guide to fixing your current marketing strategy.
Regardless of your budget, you are almost certainly overspending on
television, radio, and print ads, yet neglecting the number-one resource
you have at your disposal: the Internet. Content marketing is no longer
about keyword-stuffing and link-building; in fact, using those tactics
today gets your page shuffled to the bottom of the heap. Quality content
is the key to success, and you already have the ingredients in-house.
This book shows you how to structure an effective content strategy using
the same proven principles that have revolutionized marketing for all
types of businesses, across industries. Author Marcus Sheridan's
pool company struggled after the housing collapse; today, they're one of
the largest pool installers in the U.S., turning away millions of
dollars in business they simply cannot accommodate every year. How did
he manage it? He answered questions. This book shows you how Marcus's
strategy can work for your business, and how to use your keyboard to
bring customers through the door. Boost your company's web presence with methods that workBuild a level of trust that generates customer evangelismLeverage your in-house resources to produce winning contentUtilize tactics that work, regardless of industry or sector When
people have questions, they ask a search engine. If you have answers,
the right content strategy will get them to the top of the search
results and seen by millions of eyes every day. Drop the
marketing-speak, stop "selling," and start answering. Be seen as an authority, not just another advertisement. They Ask You Answer describes a fresh approach to marketing and the beginning of big things for your business.
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