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The Soft Edge Where Great Companies Find Lasting Success

Author Rich Karlgaard
Rating
Price637

High performance has always required shrewd strategy and superb execution. These factors remain critical, especially given today's unprecedented business climate. But Rich Karlgaard, Forbes publisher, entrepreneur, investor and board director, takes a surprising turn and argues that there is now a third element that's required for competitive advantage. It fosters innovation, it accelerates strategy and execution and it cannot be copied or bought. It is found in a perhaps surprising placeâ€”your company's values. Karlgaard examined a variety of enduring companies and found that they have one thing in common; all have leveraged their deepest values alongside strategy and execution,allowing them to fuel growth as well as weather hard times. Karlgaard shares these stories and identifies the five key variables that make up every organization's â€œsoft edgeâ€:Trust, Smarts, Teamwork, Taste and Story.

Publisher HarperCollins India
Publication Date 25/05/2015
Number of Pages 252
Binding Hard Back
ISBN 9788126555345
Category Non Fiction , Business and Management , Economics

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