The Ride of a Lifetime: Lessons in Creative Leadership from 15 Years as CEO of the Walt Disney Company

Author Robert Iger
Rating
Price2495

The CEO of Disney, one of Timeâ€™s most influential people of 2019, shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who bring the magic to life.Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Morale had deteriorated, competition was intense, and technology was changing faster than at any time in the companyâ€™s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think biggerâ€•think globalâ€•and turn Disney into a stronger brand in international markets.Fourteen years later, Disney is the largest, most respected media company in the world, counting Pixar, Marvel, Lucasfilm and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era.In The Ride of a Lifetime, Robert Iger shares the lessons heâ€™s learned while running Disney and leading its 200,000 employees, and he explores the principles that are necessary for true leadership, including:Optimism. Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming.Courage. Leaders have to be willing to take risks and place big bets. Fear of failure destroys creativity.Decisiveness. All decisions, no matter how difficult, can be made on a timely basis. Indecisiveness is both wasteful and destructive to morale.Fairness. Treat people decently, with empathy, and be accessible to them.This book is about the relentless curiosity that has driven Iger for forty-five years, since the day he started as the lowliest studio grunt at ABC. Itâ€™s also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the Star Wars mythology.â€œThe ideas in this book strike me as universalâ€ Iger writes. â€œNot just to the aspiring CEOs of the world, but to anyone wanting to feel less fearful, more confidently themselves, as they navigate their professional and even personal lives.â€

Publisher Bantam Press
Publication Date 23/07/2019
Number of Pages 272
Binding Paper Back
ISBN 9781787630475
Category Management and Leadership

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