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Apple embraced co-creation to enhance the speed and scope of its innovation, generatÂing over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning prodÂuct lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creation initiative, which enables a comÂmunity of over a million runners to interact with one another and the company, increasing its market share by 10 percent in the first year.

Publisher Simon & Schuster India
Publication Date 05/10/2012
Number of Pages 288
Binding Paper Back
ISBN 9781451623543

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