If The Marketing Code doesn't wind up in every marketer's Christmas stocking, it won't be for lack of wit or craftsmanship --Harvard Business Review. A marketing text written as a novel...you cannot fail to be amused, entertained and engrossed by this gem of a book --Marketer magazine. The Marketing Code combines a how-to and a thrill-a-minute into the perfect page turner, time-saving package. What more could a modern manager want? --Creative Match magazine.
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