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The Fuzzy and the Techie

Author Scott Hartley
Rating
Price896

Scott Hartley first heard the terms 'fuzzy' and 'techie' while studying political science at Stanford University. If you had majored in the humanities or social sciences, you were a fuzzy. If you had majored in the computer sciences, you were a techie. This informal division quietly found its way into a default assumption that has misled the business world for decades-that it's the techies who drive innovation.But in this brilliantly contrarian book, Hartley reveals the counter-intuitive reality of business today: it's actually the fuzzies-not the techies-who are playing the key roles in developing the most creative and successful new business ideas. He looks inside some of the world's most dynamic new companies, reveals breakthrough fuzzy-techie collaborations, and explores how such associations are at the centre of innovation in business, education and government, and why liberal arts are still relevant in our techie world.

Publisher Penguin Books
Publication Date 06/03/2018
Number of Pages 320
Binding Hard Back
ISBN 9780670090846
Category Science

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