The First Mile A Launch Manual for Getting Great Ideas into the Market

Author Scott D. Anthony
Rating
Price1377

You have a great idea, now what? That first mileâ€”where an innovation moves from an idea on paper to the marketâ€”is often plagued by failure. In fact, less than one percent of ideas launched by big companies end up having real impact. The ideas arenâ€™t the problem. Itâ€™s the process. The First Mile focuses on the critical moment when an innovator moves from planning to reality. It is a perilous place where hidden traps snare entrepreneurs and roadblocks slow innovators inside large companies. In this practical and enlightening manual, strategic adviser Scott Anthony equips innovators with new tools, questions, and examples to speed through this crucial early stage of innovation. Youâ€™ll learn: â€¢ How to evaluate your ideaâ€™s strengths and weaknesses using the â€œDEFTâ€ processâ€”Document, Evaluate, Focus, and Test â€¢ Fourteen recipes from an â€œexperiment cookbookâ€ to gain confidence in your idea or business â€¢ Why â€œspinouts,â€ â€œwrong turns,â€ and other challenges commonly trip up innovationâ€”and the practical strategies you can use to avoid them â€¢ Why innovators need to seek chaos in an age of constant changeâ€”and other essential leadership skills Drawing on his decade of experience as an innovation adviser and investor, Anthony describes hard-won lessons from disruptive start-ups and global giants alike. The First Mile will give you the knowledge and confidence to travel this perilousâ€”but ultimately promisingâ€”terrain. The first mile can be a scary place, but you donâ€™t have to traverse it alone. This book can help.

Publisher Harvard Business Review Press
Publication Date 06/05/2014
Number of Pages 256
Binding Hard Back
ISBN 9781422171769
Category Non Fiction , Life Style , Finance , Entreprenuer

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