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Targeted: My Inside Story of Cambridge Analytica and How Trump and Facebook Broke Democracy

AuthorBrittany Kaiser
Rating
Price1895

When Brittany Kaiser joined Cambridge Analytica â€“ the UK-based political consulting firm funded by conservative billionaire and Donald Trump patron Robert Mercer â€“ she was an idealistic young professional working on her fourth degree in human rights law and international relations. A veteran of Barack Obamaâ€™s 2008 campaign, Kaiserâ€™s goal was to utilize data for humanitarian purposes, most notably to prevent genocide and human rights abuses. But her experience inside Cambridge Analytica opened her eyes to the tremendous risks that this unregulated industry poses to privacy and democracy.Targeted is Kaiserâ€™s eyewitness chronicle of the dramatic and disturbing story of the rise and fall of Cambridge Analytica. She reveals to the public how Facebookâ€™s lax policies and lack of sufficient national laws allowed voters to be manipulated in both Britain and the United States, where personal data was weaponised to spread fake news and racist messaging during the Brexit vote and the 2016 election. But the damage isnâ€™t done Kaiser warns; the 2020 election can be compromised as well if we continue to do nothing.In the aftermath of the U.S. election, as she became aware of the horrifying reality of what Cambridge Analytica had done in support of Donald Trump, Kaiser made the difficult choice to expose the truth. Risking her career, relationships, and personal safety, she told authorities about the data industryâ€™s unethical business practices, eventually testifying before Parliament.Packed with never-before-publicly-told stories, Targeted goes inside the secretive meetings with Trump campaign personnel and details the promises Cambridge Analytica made to win. Throughout, Kaiser makes the case for regulation, arguing that legal oversight of the data industry is not only justifiable but essential to ensuring the long-term safety of our democracy.

Publisher Harper Collins
Publication Date 22/10/2019
Number of Pages 400
Binding N/A
ISBN 9780008363901
Category Non Fiction , Innovation and Technology

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