Saleem Asmi's natural interest in art found early expression in his ability to appreciate and judge the viewers and commentators but also by artists themselves. In the media Asmi displayed his creative talent first when he designed the lay-out-of the daily Muslim, Islamabad and The Khaleej Times, Dubai. The second time he scored as a designer of large bodies of printed text was when he persuaded the editorial and administrative authorities of Dawn to discard half column and single-column pictures / sketches in favour of large blow-ups and made the shy, middle-aged maid look attractive and youthful
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