What are the Rewards of Branding for Countries?How does National Branding affect Public Sector Branding?Why do Asian countries need Branding?Are There Any Rules?Take a close look at how branding can enhance effectiveness in the public sector; how the Nation Brand Effect and Nation Brand Identity develop; how these affect a country’s growth, from its ministries to government-linked corporations to tourism; and how negative Brand Effect can be reversed. With special attention to Asian countries, this guide includes case studies from the West in relation to potential scenarios of the emerging economies in the East.
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