We are surprised when new competitors burst on the scene or businesses protected by large and deep moats find their defences easily breached or vast new markets are conjured from nothing. Trend lines resemble saw-tooth mountain ridges. The world not only feels different. The data tell us it is different. Based on years of research by the directors of the McKinsey Global Institute, No Ordinary Disruption is a timely and important analysis of how we need to reset our intuition as a result of four forces colliding and transforming the global economy - the rise of emerging markets, the accelerating impact of technology on the natural forces of market competition, an aging world population and accelerating flows of trade, capital and people. Our intuitions formed during a uniquely benign period for the world economyoften termed the Great Moderation. Asset prices were rising, cost of capital was falling, labour and resources were abundant and generation after generation was growing up more prosperous than their parents.
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