An engaging and incisive look at today's top business leaders â€“ visionary and creative mavericks who are changing the way we do business. Inspiring and accessible, â€˜Mavericks at Workâ€™ is for anyone who wants to succeed in business â€“ from the entry-level employee to the CEO.In â€˜Mavericks at Workâ€™, two high-profile journalists introduce an inspiring group of entrepreneurs and executives who are building great businesses by challenging business as usual. From break-the-mould innovators such as HBO, Pixar, and Netflix to global giants such as IBM and Procter & Gamble, these mavericks are winning big by devising new answers to the oldest (and toughest) challenges of competition and leadership. Their stories are exciting â€“ and their ideas are truly powerful.Real mavericks know that:â€¢ Big, original ideas pay big dividends.â€¢ Being different makes all the differenceâ€¢ Nobody is as smart as everybodyâ€¢ Cheaper is better, but value is pricelessâ€¢ Great leaders are insatiable learnersâ€˜Mavericks at Workâ€™ is a relentlessly useful how-to book. But it is also an eye-opening what-if book â€“ with insights that showcase the power of business at its best and set a positive agenda for the future.
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