SALES HANDLE: Bright, simple art, charming rhymed text, and best of all, an adorable finger puppet, will keep little ones asking for more. And the lovable turkey character makes this a perfect book for Thanksgiving! KEY SELLING POINTS: HOW WILL THIS TITLE BE DISTINCTIVE: *Combines reading with interactive play. *The plush finger puppet is conveniently and permanently attached to the diecut hole in the back cover of each book so the puppet cannot be lost. *Diecuts in the cover and every page become peek-a-boo holes for Little Turkey to peek through and entertain. SPEAK TO THE EXISTING TREND/DEFINE CONSUMER: *Parents and toddlers will come back to this book over and over again: Parents can read the printed text or use the expressive finger puppet as a springboard to make up their own stories about Little Turkey--told in silly and funny voices, of course! RELEVANT SALES COMPARISONS OR SALES INFO: *Chronicle's finger puppet book series has been HUGELY successful, selling more than ONE MILLION copies to date.
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Rs. 562 |
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