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Life Inc: How the World Became a Corporation and How to Take It Back

AuthorDouglas Rushkoff
Rating
Price494

We are offering a high discount on this book due to its slightly damaged conditionThis didnâ€™t just happen. In Life Inc., award-winning writer, documentary filmmaker, and scholar Douglas Rushkoff traces how corporations went from being convenient legal fictions to being the dominant fact of contemporary life. Indeed, as Rushkoff shows, most Americans have so willingly adopted the values of corporations that theyâ€™re no longer even aware of it. This fascinating journey, from the late Middle Ages to today, reveals the roots of our debacle. From the founding of the first chartered monopoly to the branding of the self; from the invention of central currency to the privatization of banking; from the birth of the modern, self-interested individual to his exploitation through the false ideal of the single-family home; from the Victorian Great Exhibition to the solipsism of MySpaceâ€“the corporation has infiltrated all aspects of our daily lives. Life Inc. exposes why we see our homes as investments rather than places to live, our 401(k) plans as the ultimate measure of success, and the Internet as just another place to do business. Most of all, Life Inc. shows how the current financial crisis is actually an opportunity to reverse this six-hundred-year-old trend and to begin to create, invest, and transact directly rather than outsource all this activity to institutions that exist solely for their own sakes. Corporatism didnâ€™t evolve naturally. The landscape on which we are livingâ€“the operating system on which we are now running our social softwareâ€“was invented by people, sold to us as a better way of life, supported by myths, and ultimately allowed to develop into a self-sustaining reality. It is a map that has replaced the territory.

Publisher Random House
Publication Date 08/09/2009
Number of Pages 274
Binding Hard Back
ISBN RP9781400066896
Category Non Fiction , Current Affairs

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