The book goes beyond the theory of business success but also provides very practical 'how to' guidance." -Werner Geissler, Vice Chairman of Global Operations, Procter & Gamble"Mr. Saad brilliantly demonstrates the need for consumer-centric purpose as a basis for enduring business success. Equally important is his conviction that good organizational practice is rooted in a strong value system. Equipped with twenty-five years of hard-earned business experience at Procter & Gamble, the author goes beyond lofty principles and provides time-honored advice on how to turn a vision into a winning in-market execution."-Peter Corijn, Vice President for the Regional Business Unit of Gillette, Procter & Gamble.
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