Online Book Store

Learn the how, when, and why of entering Asian markets. Retailers entering Asia are faced with not only a consumer and retail culture very different from their own, but with a variety of cultures that vary greatly among countries within the continent. International Retailing: Plans and Strategies in Asia examines the strategies of Western retailers entering into Asian markets and provides specific case examples showing why some companies have failed in Asia as well as factors that helped others succeed. Important concepts for international retailers exploring Asian markets are clearly explained, and the material is particularly relevant to current WTO and UNCTAD debates about the globalization of retail markets. Helpful tables, charts, and illustrations make complex information easy to access and understand.

Publisher N A
Publication Date 01/01/1900
Number of Pages 100
Binding Paper Back
ISBN 9788179927335
Category Non Fiction , Business and Management

Price Offers From Different Stores

Store	Price
Young Samurai: The Way of the Warrior	Rs. 746
Young Samurai: The Way of the Sword	Rs. 746
You'll Be the Death of Me - (PB)	Rs. 1295
The Night She Disappeared: the No. 1 bestseller from the author of The Family Upstairs	Rs. 1695
The Invisible Life of Ivan Isaenko: A Novel - Hardcover	Rs. 2750
Scatter Her Ashes (A Thorkild Aske Mystery)	Rs. 1595
Reckless Girls: The exciting new psychological crime suspense thriller and New York Times bestseller!	Rs. 1195
Outbreak - A Terrifyingly Real Thriller from the No. 1 Sunday Times Bestselling Author	Rs. 1495
Jaadu Ki Tareekh	Rs. 500
In Pursuit of the Truth -	Rs. 570
Enna Burning (Books of Bayern) - Paperback	Rs. 746
Blacktop Wasteland: the acclaimed and award-winning crime hit of the year	Rs. 1395