✖

Sign in

to continue to ilmkidunya.com

Influence: The Psychology of Persuasion

AuthorRobert B. Cialdini
Rating
Price2395

In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdiniâ€”the seminal expert in the field of influence and persuasionâ€”explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.Youâ€™ll learn the six universal principles of influence and how to use them to become a skilled persuaderâ€”and, just as importantly, how to defend yourself against dishonest influence attempts:Reciprocation: The internal pull to repay what another person has provided us.Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions.Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct.Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them.Authority: We are more likely to say â€œyesâ€ to others who are authorities, who carry greater knowledge, experience or expertise.Scarcity: We want more of what is less available or dwindling in availability.Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdiniâ€™s 35 years of evidence-based, peer-reviewed scientific researchâ€”as well as by a three-year field study on what moves people to change behaviorâ€”Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.

Publisher Harper Collins USA
Publication Date 01/01/1983
Number of Pages 336
Binding Paper Back
ISBN 9780061241895
Category Fiction , Motivational

Price Offers From Different Stores

Store	Price
Young Samurai: The Way of the Warrior	Rs. 746
Young Samurai: The Way of the Sword	Rs. 746
You'll Be the Death of Me - (PB)	Rs. 1295
The Night She Disappeared: the No. 1 bestseller from the author of The Family Upstairs	Rs. 1695
The Invisible Life of Ivan Isaenko: A Novel - Hardcover	Rs. 2750
Scatter Her Ashes (A Thorkild Aske Mystery)	Rs. 1595
Reckless Girls: The exciting new psychological crime suspense thriller and New York Times bestseller!	Rs. 1195
Outbreak - A Terrifyingly Real Thriller from the No. 1 Sunday Times Bestselling Author	Rs. 1495
Jaadu Ki Tareekh	Rs. 500
In Pursuit of the Truth -	Rs. 570
Enna Burning (Books of Bayern) - Paperback	Rs. 746
Blacktop Wasteland: the acclaimed and award-winning crime hit of the year	Rs. 1395