Haunted Empire: Apple After Steve Jobs

AuthorYukari Iwatani Kane
Rating
Price570

An insightful, behind-the-scences portrait of the technology giant Apple Former Wall Street Journal technology reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobsâ€™s death, revealing the tensions and challenges CEO Tim Cook and his team face as they try to sustain Jobsâ€™s vision and keep the company moving forward. Steve Jobs's death raised one of the most pressing questions in the tech and business worlds: Could Apple stay great without its iconic leader? Many inside the company were eager to prove that Apple could be just as innovative as it had been under Jobs. Others were painfully aware of the immense challenge ahead. As its business has become more complex and global, Apple has come under intense scrutiny, much of it critical. Maintaining market leadership has become crucial as it tries to conquer new frontiers and satisfy the publicâ€™s insatiable appetite for â€˜insanely greatâ€™ products. Based on over two hundred interviews with current and former executives, business partners, Apple watchers and others, Haunted Empire is an illuminating portrait of Apple today that offers clues to its future. With nuanced insights and colourful details that only a seasoned journalist could glean, Kane goes beyond the myths and headlines. She explores Tim Cookâ€™s leadership and its impact on Jobsâ€™s loyal lieutenants, new product development, and Appleâ€™s relationships with Wall Street, the government, tech rivals, suppliers, the media, and consumers. Hard-hitting yet fair, Haunted Empire reveals the perils and opportunities an iconic company faces when it loses its visionary leader.

Publisher William Collins
Publication Date 18/03/2014
Number of Pages 384
Binding Paper Back
ISBN 9780007565177
Category Non Fiction , Innovation and Technology

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