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Grande Expectations: A Year in the Life of Starbucks' Stock

AuthorKaren Blumenthal
Rating
Price450

Business journalist Blumenthal, like most people, is mystified by the stock market. Just why is it, she wonders, that seemingly good news can send a stock plummeting and bad news can send it skyrocketing again? Here she shows how money is made and lost, by following one of America's hottest growth stocks, Starbucks, through a year of rapid store openings, fancy new products, and clever promotions, revealing how the many players--big and small investors, company management, analysts, and the media--propelits shares up and down. Blumenthal pulls back the curtain on the stock market to expose its quirks and inner workings, from the power of a penny of earnings and the unexpected impact of a stock split to the image-enhancing effects of a brand of bottled water.--From publisher description.In an accessible approach to understanding the art of investment, the author follows a single familiar stock, Starbucks, over the course of a year, explaining how investors, company management, the media, and other key players determine a stock's performance.

Publisher Crown USA
Publication Date 03/04/2007
Number of Pages 309
Binding Hard Back
ISBN 9780307339713
Category Non Fiction , Business and Management , Management Skills , Banking , Human Resource , Media Studies , Management and Leadership , Business Writing & Communication , Business & Economics

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