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Championing those who challenged conventional marketing wisdom, 30 marketing mavericks are profiled in this candid examination of failure and commercial success. Arguing that those who are brilliantly successfulÂ—such as P. T. Barnum, Bill Gates, James Dyson, and Martha StewartÂ—often use marketing methods that go against the grain, this analysis redefines the word Â“failureÂ” and advocates the use of nontraditional business and marketing tactics. Each example shows how the marketer in question epitomized a never-say-die mindset and achieved triumph despite their seemingly faulty techniques.

Publisher Cyan Books
Publication Date 01/02/2008
Number of Pages 212
Binding Hard Back
ISBN 9780462099040
Category Non Fiction , Business and Management , Management Skills , Banking , Human Resource , Media Studies , Management and Leadership , Business Writing & Communication , Business & Economics

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