Essential Law for Marketers 2

AuthorArdi Kolah
Rating
Price1050

Essential Law for Marketers doesn't assume any prior knowledge and has been designed to make UK and EU laws and regulations accessible for marketers at all levels. Jargon-free and easy to follow, it's widely acknowledged by professional bodies and legal experts as a masterful digest of all the main legal principles that need to be understood by sales and marketing professionals working in Europe. Written by one of the world's leading experts of sales and marketing law, this updated second edition of Essential Law for Marketers helps steer the reader through the legal minefield and provides unique strategies for using the law as a sales and marketing weapon in order to achieve competitive advantage. It covers making agreements; making statements in sales and marketing; legal barriers to market entry; legal requirement for sales and marketing activities; direct marketing and direct selling; EU Privacy and Electronic Communications Regulations; sales and price promotions; prize promotions and incentives and sponsorship and hospitality

Publisher Viva Books
Publication Date 13/01/2013
Number of Pages 376
Binding Paper Back
ISBN 9780749464509
Category Non Fiction , Business and Management , Finance , Management Skills , Banking , Human Resource , Media Studies , Management and Leadership

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