Chinas Next Strategic Advantage From Imitation to Innovation

AuthorGeorge S. Yip
Rating
Price2021

This book is for everyone who does business with China or in China, or is interested in the development of the world's fastest-growing economy. Western CEOs can learn from Chinese companies and can create an effective innovation process in China, for China and the world. Chinese CEOs can benefit from understanding the strategies of their peers as they strive to enter foreign markets. And all Western businesses should prepare for disruption from their new competitors.Yip and McKern provide case studies of successful firms, outline ten ways in which the managerial and innovative capabilities of these firms differ from those of Western firms, and describe how multinationals doing business in China can become part of the Chinese ecosystem of new knowledge and technology. Yip and McKern argue that these innovation capabilities will be the basis for creating world-class products and services to meet the challenges of a new era of global competition.

Publisher N A
Publication Date 15/04/2016
Number of Pages 100
Binding Hard Back
ISBN 9780262034586
Category Non Fiction , Business and Management , Finance , Management Skills , Banking , Human Resource , Media Studies , Management and Leadership

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