Cause For Success: 10 Companies That Put Profit Second And Came In First

Author Christine Arena
Rating
Price297

Cause for Success examines new business paradigms for doing good and how they translate into profit. From Hewlett-Packard to Stonyfield Farms and The Body Shop, this book profiles two case-study companies per chapter, exploring ideas such as philanthropy partnerships, ethics-driven businesses, how companies are serving the world's poor, bottom-line advantages of standing for social justice, as well as how some of the worst corporate citizens have become some of the best.

Publisher New World Library
Publication Date 30/11/2009
Number of Pages 256
Binding Paper Back
ISBN 9781577314578
Category Fiction , Motivational

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