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Category Killers: The Retail Revolution And Its Impact On Consumer Culture

Robert Spector
Rs. 2725
Views: 146 Views

Retail is a dog-eat-dog world - and nobody has cannibalized market share more ruthlessly or influenced consumers, communities and competition around the world more profoundly than "category killers" like Wal-Mart, Toys R Us, and Costco. This book explores how they did it, what other companies can glean from their killer strategies, and what's next in retail's future.

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