Every brand has at least one story to tell and in this entertaining and informative book there are 76 such tales. These are the stories behind some of the worldâ€™s most famous brands: Nike, Disney, Google, Coca Cola,Volkswagen, Virgin and others.There are stories about branding, innovation, strategy and communication and, following in the tradition of Aesop, each story concludes with a short moral. Put together, these morals provide you with a practical and inspirational to-do list.Storytelling can be so much more than entertainment; it is one of the most effective educational tools in history. Building Brands carries on this great tradition and applies it to brands and marketing.
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