Branded Nation The Marketing of Megachurch College Inc and Museumworld

AuthorDreamland
Rating
Price446

Ben & Jerryâ€™s has always been committed to an insanely ambitious three-part mission: making the worldâ€™s best ice cream, supporting progressive causes, and sharing the companyâ€™s success with all stakeholders: employees, suppliers, distributors, customers, cows, everybody. But it hasnâ€™t been easy.This is the first book to tell the full, inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and ongoing renewal of one of the most iconic mission-driven companies in the world. No previous book has focused so intently on the challenges presented by staying true to that mission. No other book has explained how the company came to be sold to corporate giant Unilever or how that relationship evolved to allow Ben & Jerryâ€™s to pursue its mission on a much larger stage.Journalist Brad Edmondson tells the story with an eye for details, dramatic moments, and memorable characters. He interviewed dozens of key figures, particularly Jeff Furman, who helped Ben and Jerry write their first business plan in 1978 and became chairman of the board in 2010. Itâ€™s a funny, sad, surprising, and ultimately hopeful story.

Publisher Goodwill Publishing House
Publication Date 15/06/2011
Number of Pages 192
Binding Paper Back
ISBN 1000000008765
Category Non Fiction , Sales and Marketing

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