Brand Child Remarkable insights into the minds of today?s global kids and their relationships with brands 01

Author Martin Lindstrom
Rating
Price795

Tweens (8- to 14-year-olds) are an increasingly powerful and smart consumer group that spent $300 billion across the globe last year and influenced another $350 billion spend through their parents. Based on the world?s most extensive study of tween attitudes and behaviours, and now available in paperback, BRAND child is the first book to look in-depth at the phenomena behind global kids and their relationships with brands. Conducted by Millward Brown, the leading global market research agency, the BRAND child survey involved several thousand kids from more than 70 cities in 14 countries (throughout Europe, Asia, the United States and South America). Several renowned experts share their unique views on kids? trends and fascinating marketing techniques. Packed with practical advice on how to create kids? brands, including more than 50 previously unpublished case studies, BRAND child proposes innovative ways of marketing to this young audience

Publisher Hachette
Publication Date 10/12/2008
Number of Pages 321
Binding Paper Back
ISBN 9780749444433
Category Non Fiction , Business and Management , Management Skills , Banking , Human Resource , Media Studies , Management and Leadership

Price Offers From Different Stores

Store	Price
Young Samurai: The Way of the Warrior	Rs. 746
Young Samurai: The Way of the Sword	Rs. 746
You'll Be the Death of Me - (PB)	Rs. 1295
The Night She Disappeared: the No. 1 bestseller from the author of The Family Upstairs	Rs. 1695
The Invisible Life of Ivan Isaenko: A Novel - Hardcover	Rs. 2750
Scatter Her Ashes (A Thorkild Aske Mystery)	Rs. 1595
Reckless Girls: The exciting new psychological crime suspense thriller and New York Times bestseller!	Rs. 1195
Outbreak - A Terrifyingly Real Thriller from the No. 1 Sunday Times Bestselling Author	Rs. 1495
Jaadu Ki Tareekh	Rs. 500
In Pursuit of the Truth -	Rs. 570
Enna Burning (Books of Bayern) - Paperback	Rs. 746
Blacktop Wasteland: the acclaimed and award-winning crime hit of the year	Rs. 1395

Book Reviews

00 Review No review posted by any user for this Brand Child Remarkable insights into the minds of today?s global kids and their relationships with brands 01 . Be the first to rate this Book