NAT IIM Management Science Marketing Online Test for Pakistani Students

MCQ's Test For NAT II Management Science Marketing

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NAT II Management Science Marketing

00:00
Question # 1

Big Moose Toys is a market pioneer introducing a modern version of Bullwinkle the Moose. Their version of Rocky the Flying Squirrel targeted to baby boomers was a strongsuccess. The new launch strategy for Bullwinkle must be consistent with the intended _________ .

Question # 2

________ are people within a reference group who, because of special skills,knowledge, personality, or other characteristics, exert influence o others

Question # 3

Which is not true of mature consumers?

Question # 4

Exclusive dealing is legal as long as it does not ___________ or tends to create a monopoly and as long as both parties enter into the agreement _________ .

Question # 5

The marketing information system can serve __________ .

Question # 6

________ means that the service firm must effectively train and motivate its customer-contact employees and supporting service people to work as a team to provide customer satisfaction

Question # 7

With target costing, marketers will first ________ and then _______ .

Question # 8

Colgate toothpaste. the flagship product of Colgate-Palmolive Company. has been a success for generations. The parent company's success is so well known that it could enter the solar energy business, but that would not take advantage of its core competency, providing a plethora of brands to large groups of customers. This reflects that Colgate-Palmolive should base its mission on its ___________ .

Question # 9

When major producers or suppliers work directly with a major retailer in ordering and shipping products, they often use _________ to save time and money

Question # 10

What is our business? Who's our customer?What do our customers value?What should our business be?All these simple-sounding questions definite a firm's ___________ .

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NAT-II Class Marketing Chapter 0 Important MCQ's

Sr.# Question Answer
1 Dummy Questions
A. 1
B. 2
C. 3
D. 4
2 Wainwright Industries has built a new prototype riding lawnmower especially for women. Joe .Wainwright and his staff have incorporated the functional features and must now convey the ___________ .
A. image
B. advertising
C. safety features
D. intended psychological characteristics
3 A company's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to pursue its advertising and marketing objectives. This is also called ________ .
A. direct marketing
B. integrated marketing
C. promotional mix
D. competitive marketing
4 In the BCG approach, ______________ are high-share, high-growth business or products. They need heavy investment to finance rapid growth. When their growth slows down, they turn into ___________.
A. cash cows; stars
B. question marks; dogs
C. stars; question marks
D. stars; cash cows
5 ________ means that the service firm must effectively train and motivate its customer-contact employees and supporting service people to work as a team to provide customer satisfaction
A. Service inseparability
B. Service instangibility
C. Service variability
D. Internal marketing
6 A general practice when using captive-product pricing is to set the price of the main product ________ and set _______ on the associate's supplies
A. low; low markups
B. high; low markups
C. low; high markups
D. high; high markups
7 Analytical models help analyze marketing information collected from research. These models can help answer ________ and _______ questions.
A. short; simple
B. what if; which is best
C. relevant; difficult
D. advance; difficult
8 In Lima, Peru, 20 stores specializing in selling the same quality and brand of wheat products are located on one street. An individual seller cannot charge more than the going price without the risk of losing business to the other stores that.are still selling the product at its uniform price. This is an example of what type of market?
A. Pure competition
B. Monopolistic competition
C. Oligopolistic competition
D. Pure monopoly
9 ________ uses buyers' perceptions of what a product is worth, not the seller's cost, as the key to pricing.
A. Value-based pricing
B. Target costing
C. Variable costs
D. Price elasticity
10 Most of Today's online customers exhibit a clear tendency toward _________, as they are able to create exact configurations of products desired.
A. consumer control
B. fickleness by nature and will flock to the next new idea
C. indifference
D. bad manners

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