NAT IIM Management Science Marketing Online Test for Pakistani Students

MCQ's Test For NAT II Management Science Marketing

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NAT II Management Science Marketing

00:00
Question # 1

Canada Dry and Colgate-Palmolive have appointed _________ managers to maintain and protect their brand's images, associations, and quality, and to prevent short-term actions by overeager brand managers from hurting the brand.

Question # 2

______ are key building blocks for developing and managing customer relationship

Question # 3

________ uses buyers' perceptions of what a product is worth, not the seller's cost, as the key to pricing.

Question # 4

AMF Research group must guard against problems during the implementation phase of marketing research for its clients. Typically, management will not encounter which of these problems?

Question # 5

Management sets standards that state the amount each salesperson should sell and how sales should be divided among the company's products with __________ .

Question # 6

Which of the following is not a disadvantage of a product sales force structure?

Question # 7

McDonald's has traditionally been preoccupied with its current businesses and how to keep them it going. It has been accused of being complacent when it comes to opportunities in its constantly changing environment _________ involves adapting McDonald's to capitalize upon opportunities in its constantly changing environment.

Question # 8

Your assistant wants to use secondary data exclusively for the current research project. You advise him that the use of secondary data has some potential problems. Which of the following is not one of them?

Question # 9

Current view holds that salespeople should be concerned with producing
customer satisfaction and company profit. So whom do they generally
serve?

Question # 10

All of the statements below reflect the definition of customer-perceived value, except which one?

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NAT-II Marketing Chapter 0 Important MCQ's

Sr.# Question Answer
1 Which one is the best description of "channel conflict"?
A. There would be too many customers on a company's site at one time
B. If a company sells its products or services online,it would be competing with its offline retailers
C. It would be had to find its business online
D. The online description of a product would not be convincing enough to close a sale
2 When major producers or suppliers work directly with a major retailer in ordering and shipping products, they often use _________ to save time and money
A. dual distribution modes
B. continuous inventory replenishment systems
C. the Internet
D. their own trucking and distribution systems
3 Most of Today's online customers exhibit a clear tendency toward _________, as they are able to create exact configurations of products desired.
A. consumer control
B. fickleness by nature and will flock to the next new idea
C. indifference
D. bad manners
4 Saturn is "a different kind of company, different kind of a car"; the Hummer is "like nothing else." These statement reflect a firm's ________
A. product portfolio
B. target markets
C. market positioning
D. strategy
5 What is our business? Who's our customer?What do our customers value?What should our business be?All these simple-sounding questions definite a firm's ___________ .
A. objective and goals
B. mission statement
C. business portfolio
D. marketing and functional strategies
6 Wainwright Industries has built a new prototype riding lawnmower especially for women. Joe .Wainwright and his staff have incorporated the functional features and must now convey the ___________ .
A. image
B. advertising
C. safety features
D. intended psychological characteristics
7 Big Moose Toys is a market pioneer introducing a modern version of Bullwinkle the Moose. Their version of Rocky the Flying Squirrel targeted to baby boomers was a strongsuccess. The new launch strategy for Bullwinkle must be consistent with the intended _________ .
A. promotion campaign
B. product positioning
C. company image
D. target market
8 Many marketers believe that _________ and _________ provide the best basis for segmenting business markets.
A. geographic location; product type
B. buying behavior; benefits
C. political makeup; benefits
D. buying behavior; revenue
9 Merchandising _________ are corporations that combine several' different retailing forms under central ownership.
A. conglomerates
B. agents
C. brokers
D. franchises
10 _______ is defined as a social land managerial process by which individuals and organizations obtain what they need and want through value creation
A. Selling
B. Advertising
C. Barter
D. Marketing

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