NAT IIM Management Science Marketing Online Test for Pakistani Students

MCQ's Test For NAT II Management Science Marketing

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NAT II Management Science Marketing

00:00
Question # 1

Target marketing sometimes generates controversy and concern.Issues usually involve the targetting of ___________ consumers with _______ products.

Question # 2

Specialty stores carry _______ with _______ within them.

Question # 3

Bank, credit companies, insurance companies, and other business that help finance transaction or insure against the risks associated with the buying and selling of goods and services are referred to as ___________ .

Question # 4

It is typical for top management to give the product development team general strategic directions but no ________ or __________ .

Question # 5

When major producers or suppliers work directly with a major retailer in ordering and shipping products, they often use _________ to save time and money

Question # 6

At first, what did the established brick-and-mortar firms do when the click-only firms began doing business?

Question # 7

Which is NOT a part of the buyer's black box?

Question # 8

The marketing control process entail's the following steps in order; setting goals,_________, evaluating performance, and ________ .

Question # 9

Advertising campaigns can help to create name recognition, brand knowledge, and maybe even some brand preference. However, the fact is that brands are not maintained by advertising but by the __________ .

Question # 10

When setting prices, the company also must consider other factors in its external environment ________ can have a strong impact on the firm's pricing strategies. This includes factors such as boom or recession, inflation, and interest rates affecting pricing decisions.

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NAT-II Marketing Chapter 0 Important MCQ's

Sr.# Question Answer
1 Management sets standards that state the amount each salesperson should sell and how sales should be divided among the company's products with __________ .
A. sales goals
B. company quotas
C. sales quotas
D. sales incentives
2 Which of the following will likely not be revealed in a test market'?
A. Price sensitivity
B. Time of day the typical purchase is made
C. Consumers reactions to an end-of-aisle display
D. None of the above
3 In 1999, Starbucks purchased Hear Music and began making compilation music CDs to play and sell in its stores. It has also tested new restaurant concepts, such as Circadia in San Francisco. Starbucks is considering __________ .
A. new product development
B. market development
C. diversification
D. market penetration
4
A company must consider four special service characteristics when designing marketing programs.
Which is not one of these characteristics?
A. Instangibility
B. Inseparability
C. Perishability
D. Interactive marketing
5 A company sets not a single price, but rather a ______ that covers different items in its line that change over time as products move through their lite cycles.
A. pricing range
B. pricing structure
C. pricing loop
D. pricing cycle
6 Most of Today's online customers exhibit a clear tendency toward _________, as they are able to create exact configurations of products desired.
A. consumer control
B. fickleness by nature and will flock to the next new idea
C. indifference
D. bad manners
7 When major producers or suppliers work directly with a major retailer in ordering and shipping products, they often use _________ to save time and money
A. dual distribution modes
B. continuous inventory replenishment systems
C. the Internet
D. their own trucking and distribution systems
8 Many marketers believe that _________ and _________ provide the best basis for segmenting business markets.
A. geographic location; product type
B. buying behavior; benefits
C. political makeup; benefits
D. buying behavior; revenue
9 It is especially difficult for many Western firms to break into the closely knit tradition-bound ___________ distribution network.
A. Chinese
B. Japanese
C. Mexican
D. Canadian
10 How do consumers respond to various marketing efforts the company might use? The starting point is the __________ of a buyer's behaviour
A. belief
B. subculture
C. post purchase feeling
D. stimulus-response

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