NAT IIM Management Science Marketing Online Test for Pakistani Students

MCQ's Test For NAT II Management Science Marketing

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NAT II Management Science Marketing

00:00
Question # 1

Pooling resources with other firms in order to succeed beyond managing the supply chain illustrates the _______ partnership

Question # 2

Bank, credit companies, insurance companies, and other business that help finance transaction or insure against the risks associated with the buying and selling of goods and services are referred to as ___________ .

Question # 3

The advertiser must decide on the desired media impact the _______ of a
message through a given medium.

Question # 4

The recent rash of business scandals and increased concerns about the environment have created fresh interest in the issues of _________ and _______ .

Question # 5

Which of the following statements best explains why idea screening may be the most import step of new product development?

Question # 6

Banks classify customers into one of four relationship group, according to their potential profitability and projected loyalty. JP Morgan Chase Bank wishes to examine its database and identify customers who are profitable but not loyal. According to the authors of the text, it plans to use promotional blitzes to attract the group called ______

Question # 7

In 1999, Starbucks purchased Hear Music and began making compilation music CDs to play and sell in its stores. It has also tested new restaurant concepts, such as Circadia in San Francisco. Starbucks is considering __________ .

Question # 8

Most retailers also charge manufacturers _________ payments demanded by retailers before they will accept new products and find a place for them on the shelves

Question # 9

What is a major advantage of product bundle pricing?

Question # 10

Generally, the consumer's purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. What is one of these factors?

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NAT-II Marketing Chapter 0 Important MCQ's

Sr.# Question Answer
1 Ad man Rosser Reeves believes that firms should develop a USP for each brand and stick to it. What does USP stand?
A. Unique selling product
B. Unique services practice
C. Unique sales pitch
D. Unique selling proposition
2 A comprehensive database is a tremendous tool for the direct marketer. It should contain data that is geographic, demographic. psychographic, and __________ in nature.
A. specific
B. culturally oriented
C. current and relevant
D. behavioral
3 Which is NOT a part of the buyer's black box?
A. Observable buyer responses
B. Product choice
C. Need recognition
D. Dealer choice
4 Which one is the best description of "channel conflict"?
A. There would be too many customers on a company's site at one time
B. If a company sells its products or services online,it would be competing with its offline retailers
C. It would be had to find its business online
D. The online description of a product would not be convincing enough to close a sale
5 All of the following phrases reflect a firm's value proposition, except which one?
A. Altoids is positioned as "the curiously strong mint
B. Porsche promises driving performance and excitement
C. Cheer laundry detergent promises powerful cleaning at all temperatures
D. All of the above are correct
6 In the BCG approach, ______________ are high-share, high-growth business or products. They need heavy investment to finance rapid growth. When their growth slows down, they turn into ___________.
A. cash cows; stars
B. question marks; dogs
C. stars; question marks
D. stars; cash cows
7 Judy Hammerschmidt regularly conducts online marketing research at work. She found that it has several advantages over traditional methods. Which of these is not an advantage?
A. Respondent tend to be more honest
B. It is more cost efficient
C. Report generation turnaround time is much quicker
D. There is greater personal interaction
8 Defining people by their birth date may be less effective than segmenting them by their _________ or __________ .
A. income; occupation
B. lifestyle; occupation
C. lifestyle; life stage
D. occupation; life stage
9 When major producers or suppliers work directly with a major retailer in ordering and shipping products, they often use _________ to save time and money
A. dual distribution modes
B. continuous inventory replenishment systems
C. the Internet
D. their own trucking and distribution systems
10 It is especially difficult for many Western firms to break into the closely knit tradition-bound ___________ distribution network.
A. Chinese
B. Japanese
C. Mexican
D. Canadian

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