NAT IIM Management Science Marketing Online Test for Pakistani Students

MCQ's Test For NAT II Management Science Marketing

Try The MCQ's Test For NAT II Management Science Marketing

  • Total Questions10

  • Time Allowed10

Start Test Download PDF

NAT II Management Science Marketing

00:00
Question # 1

Retailers have become concerned that there are already too many brands,with too few differences between them. Thus, Procter & Gamble and other large consumer-product marketers are now pursuing _________ strategies ________ weeding out weaker brands and focusing their marketing dollars only on brands that can achieve the number-one Or number-two market share positions in their categories.

Question # 2

Wainwright Industries has built a new prototype riding lawnmower especially for women. Joe .Wainwright and his staff have incorporated the functional features and must now convey the ___________ .

Question # 3

A ________ , the largest and most dramatic of its kind, contains from 40 to 200 stores. It is like a covered mini-downtown and attracts customers from a wide area.

Question # 4

How do consumers respond to various marketing efforts the company might use? The starting point is the __________ of a buyer's behaviour

Question # 5

It is especially difficult for many Western firms to break into the closely knit tradition-bound ___________ distribution network.

Question # 6

An advantage of a vertical marketing first and then system (VMS) is that it acts as a __________ system.

Question # 7

Many marketers believe that _________ and _________ provide the best basis for segmenting business markets.

Question # 8

The recent rash of business scandals and increased concerns about the environment have created fresh interest in the issues of _________ and _______ .

Question # 9

The art and science of choosing target markets and building profitable relationship with them is called _______

Question # 10

Which one is the best description of "channel conflict"?

Submit

Prepare Complete Set Wise NAT II Management Science Marketing MCQs Online With Answers


Topic Test

00:00
Submit

Top Scorers Of NAT II Management Science Marketing MCQ`s Test

  • M
    Mehwish 19 - Aug - 2021 01 Min 01 Sec 10/10
  • N
    noor 22 - Jul - 2018 00 Min 46 Sec 9/10
  • M
    Muhammad Hafeez 28 - Jan - 2021 01 Min 27 Sec 9/10
  • M
    Maya Kumari 18 - Jun - 2022 01 Min 29 Sec 9/10
  • A
    Ali 16 - Aug - 2018 02 Min 52 Sec 8/10
  • S
    simi 16 - Aug - 2018 03 Min 23 Sec 8/10
  • M
    M-Shaheen 10 - Dec - 2018 06 Min 38 Sec 8/10
  • U
    umair 12 - Jun - 2021 06 Min 44 Sec 7/10
  • M
    Muhammad Mohsin Bhatti 15 - Sep - 2022 06 Min 22 Sec 6/10
  • M
    Maryam 05 - Dec - 2018 06 Min 48 Sec 6/10
  • N
    Namia 01 - Oct - 2021 09 Min 53 Sec 6/10
  • U
    Unknown 22 - Jul - 2018 00 Min 02 Sec 5/10
  • A
    Afshan Ashraf 24 - Sep - 2018 00 Min 10 Sec 5/10
  • M
    Maryam 26 - Mar - 2019 04 Min 12 Sec 5/10
  • A
    armeen 04 - Aug - 2018 05 Min 51 Sec 5/10

NAT-II Marketing Chapter 0 Important MCQ's

Sr.# Question Answer
1
Which function(s) may be performed by a public relations department?
A. Product publicity
B. Lobbying
C. Public affairs
D. All of the above
2 Specialty stores carry _______ with _______ within them.
A. convenience items; mostly staples
B. narrow product lines; deep assortments
C. narrow product lines; shallow assortments
D. wide product lines; shallow assortments
3 All of the institutions in a channel are connected by flows:including physical flow, flow of ownership,payment flow, information flow, and _________ flow.
A. promotion
B. acquisition
C. customer
D. return product
4 ________ means that the service firm must effectively train and motivate its customer-contact employees and supporting service people to work as a team to provide customer satisfaction
A. Service inseparability
B. Service instangibility
C. Service variability
D. Internal marketing
5 The marketing information system can serve __________ .
A. the company's marketing managers
B. suppliers
C. resellers
D. marketing services agencies
6 _________ occurs when two established brand names of different companies are used on the same product.
A. Brand extension
B. Brand equity
C. Co-branding
D. Internal marketing
7
When simple message ideas become great ad campaigns, usually the ______ and the ________ will team up to generate many creative concepts. hoping that one of these concepts will turn out to be the big idea.
A. advertising specialist; art director
B. sales promoter; copywriter
C. advertising agency; art director
D. copywriter; art director
8 Which of the following will likely not be revealed in a test market'?
A. Price sensitivity
B. Time of day the typical purchase is made
C. Consumers reactions to an end-of-aisle display
D. None of the above
9 All of the following statements are accurate descriptions of the demographic profile of online consumers, except which one?
A. Today, young,techy, upscale professionals heavily populate use of the internet
B. Almost two thirds of U.S. households surf the Internet
C. The Internet provides e-marketers with access to a broad range of demographic segments
D. Children and teens are going online more than any other age group
10 Colgate toothpaste. the flagship product of Colgate-Palmolive Company. has been a success for generations. The parent company's success is so well known that it could enter the solar energy business, but that would not take advantage of its core competency, providing a plethora of brands to large groups of customers. This reflects that Colgate-Palmolive should base its mission on its ___________ .
A. market environment
B. distinctive competencies
C. bottom-line orientation
D. resource strengths

Test Questions

Is this page helpful?

Share your comments & questions here

Guest

  • No comments yet. Be the first to comment!