NAT IIM Management Science Marketing Online Test for Pakistani Students

MCQ's Test For NAT II Management Science Marketing

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NAT II Management Science Marketing

00:00
Question # 1

With target costing, marketers will first ________ and then _______ .

Question # 2

Wainwright Industries has built a new prototype riding lawnmower especially for women. Joe .Wainwright and his staff have incorporated the functional features and must now convey the ___________ .

Question # 3

What is the name of an element of advertising strategy?

Question # 4

Retailers have become concerned that there are already too many brands,with too few differences between them. Thus, Procter & Gamble and other large consumer-product marketers are now pursuing _________ strategies ________ weeding out weaker brands and focusing their marketing dollars only on brands that can achieve the number-one Or number-two market share positions in their categories.

Question # 5

The Facts For you research firm has just released a report that one of these groups of workers has declined during the last 20 years. Which one is it?

Question # 6

Desirable qualities for a brand name include all of the following except _______ .

Question # 7

Generally, the consumer's purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. What is one of these factors?

Question # 8

_________ are subtle stimuli that determine where, when, and how a person responds to purchasing an item.

Question # 9

Merchandising _________ are corporations that combine several' different retailing forms under central ownership.

Question # 10

One risk of _________ is that sales may come at the expense of other items in the line. It works best when it takes sales away from competing brands. not when it "cannibalizes" the company's other items

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NAT-II Marketing Chapter 0 Important MCQ's

Sr.# Question Answer
1 Which of the following statements best explains why idea screening may be the most import step of new product development?
A. It reduces the number of ideas generated
B. Some potentially profitable ideas may be ill perceived by the idea screeners
C. Some ideas that will become market disasters may be originally viewed favorably by the idea screeners
D. B and C
2 Pooling resources with other firms in order to succeed beyond managing the supply chain illustrates the _______ partnership
A. Management contracting
B. Licensing
C. Supply chain management
D. Strategic alliance
3 _________ occurs when two established brand names of different companies are used on the same product.
A. Brand extension
B. Brand equity
C. Co-branding
D. Internal marketing
4 The marketing information system can serve __________ .
A. the company's marketing managers
B. suppliers
C. resellers
D. marketing services agencies
5 Ad man Rosser Reeves believes that firms should develop a USP for each brand and stick to it. What does USP stand?
A. Unique selling product
B. Unique services practice
C. Unique sales pitch
D. Unique selling proposition
6 A _________ is a smaller mall with upscale stores, convenient locations, and expensive atmosphere. Think of it as part of Main Street and part Fifth Avenue.
A. regional shopping center
B. lifestyle center
C. community shopping center
D. franchise
7 ________ becomes more important as competition increases. The company's objective is to build selective demand.
A. Persuasive advertising
B. Informative advertising
C. POP promotion advertising
D. Patronage advertising
8 ___________ involves looking. at ii tether a company's basic strategies are well matched to its opportunities
A. Operating control
B. Marketing audit
C. Marketing control
D. Strategic control
9 What is a major advantage of product bundle pricing?
A. It can promote the na c of products consumers might not otherwise buy
B. It offers consumers more value for the money
C. It combines the benefits of the other pricing strategies
D. All of the above
10 A comprehensive database is a tremendous tool for the direct marketer. It should contain data that is geographic, demographic. psychographic, and __________ in nature.
A. specific
B. culturally oriented
C. current and relevant
D. behavioral

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