NAT IIM Management Science Marketing Online Test for Pakistani Students

MCQ's Test For NAT II Management Science Marketing

Try The MCQ's Test For NAT II Management Science Marketing

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NAT II Management Science Marketing

00:00
Question # 1

Your assistant wants to use secondary data exclusively for the current research project. You advise him that the use of secondary data has some potential problems. Which of the following is not one of them?

Question # 2

Most retailers also charge manufacturers _________ payments demanded by retailers before they will accept new products and find a place for them on the shelves

Question # 3

When setting prices, the company also must consider other factors in its external environment ________ can have a strong impact on the firm's pricing strategies. This includes factors such as boom or recession, inflation, and interest rates affecting pricing decisions.

Question # 4

Manufacturers may offer a (n) _________ in return for the retailer's agreement to feature the manufacturer's products in some way..

Question # 5

The research plan outlines sources of existing data and spells out the specific research approaches, contact methods, _________, and instruments that researchers use to gather new data.

Question # 6

Which of the steps in the marketing research process has been left out:defining the problems and research objectives, implementing the research plan, and interpreting and reporting the findings?

Question # 7

A company must consider four special service characteristics when designing marketing programs.
Which is not one of these characteristics?

Question # 8

McDonald's has traditionally been preoccupied with its current businesses and how to keep them it going. It has been accused of being complacent when it comes to opportunities in its constantly changing environment _________ involves adapting McDonald's to capitalize upon opportunities in its constantly changing environment.

Question # 9

Hybrid marketing systems are also called ________ .

Question # 10

Merchandising _________ are corporations that combine several' different retailing forms under central ownership.

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NAT-II Marketing Chapter 0 Important MCQ's

Sr.# Question Answer
1 A challenge for management in product line pricing is to decide on the price steps between the __________ .
A. various products in a line
B. product mixes
C. product groupings
D. product lines E
2 Advertising campaigns can help to create name recognition, brand knowledge, and maybe even some brand preference. However, the fact is that brands are not maintained by advertising but by the __________ .
A. marketing experience
B. line extensions brand experience
C. product mix
D. word-of-mouth elements
3
Manufacturers may offer a (n) _________ in return for the retailer's agreement to feature the manufacturer's products in some way..
A. POP promotion
B. allowance
C. incentive promotion
D. price pack
4
These employees are well-educated, well-trained professionals who work to build and maintain long-term customer relationships by listening to their customers, assessing customer needs, and organizing the company's' efforts to solve customer problems.Who are these employees?
A. Managers
B. Missionary salespeople
C. Salespeople
D. All of the above
5 A comprehensive database is a tremendous tool for the direct marketer. It should contain data that is geographic, demographic. psychographic, and __________ in nature.
A. specific
B. culturally oriented
C. current and relevant
D. behavioral
6 Which of the following will likely not be revealed in a test market'?
A. Price sensitivity
B. Time of day the typical purchase is made
C. Consumers reactions to an end-of-aisle display
D. None of the above
7
A company must consider four special service characteristics when designing marketing programs.
Which is not one of these characteristics?
A. Instangibility
B. Inseparability
C. Perishability
D. Interactive marketing
8 Statiscians have projected the world's population to reach _________ billion by the year 2030
A. 6.5
B. 6.9
C. 7.5
D. 8.1
9 In choosing a transportation mode for a product. shippers must balance the considerations of speed. dependability. cost, and ________ .
A. weight
B. customer choice
C. availability
D. distance
10 All of the following are problems with matrix approaches. except which one?
A. Formal planning approaches can place too much emphasis on market-share growth or growth through entry into new markets
B. Many companies can plunge into unrelated and new high-growth businesses that they did not know how to manage--with bad results
C. Many companies often too quickly abandon. sell, or milk to death their healthy mature businesses
D. Many Firms have dropped formal matrix methods in favor of more customized approaches that are better suited to their specific situations

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