NAT IIM Management Science Marketing Online Test for Pakistani Students

MCQ's Test For NAT II Management Science Marketing

Try The MCQ's Test For NAT II Management Science Marketing

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NAT II Management Science Marketing

00:00
Question # 1

Nearly 40 million Americans are working out of their homes with electronic conveniences. They are called the _________ market.

Question # 2

When simple message ideas become great ad campaigns, usually the ______ and the ________ will team up to generate many creative concepts. hoping that one of these concepts will turn out to be the big idea.

Question # 3

A company's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to pursue its advertising and marketing objectives. This is also called ________ .

Question # 4

Your firm added three new products earlier this year to add variety for customers. Two of them failed to reach even minimal sales. What could be a possible cause?

Question # 5

The marketing information system can serve __________ .

Question # 6

In general, a company should enter only segment in which it can _______ and __________ .

Question # 7

All of the following are problems with matrix approaches. except which one?

Question # 8

________ are people within a reference group who, because of special skills,knowledge, personality, or other characteristics, exert influence o others

Question # 9

One risk of _________ is that sales may come at the expense of other items in the line. It works best when it takes sales away from competing brands. not when it "cannibalizes" the company's other items

Question # 10

Which of the following is not a disadvantage of a product sales force structure?

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NAT-II Marketing Chapter 0 Important MCQ's

Sr.# Question Answer
1 Rachel Patino works for a wholesale company called Distributors Unlimited. She is responsible for buying and selling goods at a profit to small retailers. What is her market?
A. Business
B. Reseller
C. Wholesale
D. Consumer
2 What is our business? Who's our customer?What do our customers value?What should our business be?All these simple-sounding questions definite a firm's ___________ .
A. objective and goals
B. mission statement
C. business portfolio
D. marketing and functional strategies
3 Which stage of the typical consumer product life cycle is out of place?
A. Product development
B. Introduction
C. Maturity
D. Growth
4 The prospecting step in the selling process includes identifying and _________ the prospects. Without both of them much time and effort will be wasted.
A. calling
B. qualifying
C. preselling
D. making an appointment with
5 Which of the segmenting strategies carries higher-than-average risks in consumer markets?
A. Concentrated
B. Niche
C. Differentiated
D. Undifferent
6 Experiment research is best suited for gathering _______ information.
A. unknown
B. causal
C. complicated
D. interactive
7 Dummy Questions
A. 1
B. 2
C. 3
D. 4
8 All of the following are problems with matrix approaches. except which one?
A. Formal planning approaches can place too much emphasis on market-share growth or growth through entry into new markets
B. Many companies can plunge into unrelated and new high-growth businesses that they did not know how to manage--with bad results
C. Many companies often too quickly abandon. sell, or milk to death their healthy mature businesses
D. Many Firms have dropped formal matrix methods in favor of more customized approaches that are better suited to their specific situations
9 Most of Today's online customers exhibit a clear tendency toward _________, as they are able to create exact configurations of products desired.
A. consumer control
B. fickleness by nature and will flock to the next new idea
C. indifference
D. bad manners
10 One risk of _________ is that sales may come at the expense of other items in the line. It works best when it takes sales away from competing brands. not when it "cannibalizes" the company's other items
A. brand extension
B. line extension
C. packaging
D. social marketing

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