NAT IIM Management Science Marketing Online Test for Pakistani Students

Top Scorers Of NAT II Management Science Marketing MCQ`s Test

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Mehwish 19 - Aug - 2021 01 Min 01 Sec 10/10
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noor 22 - Jul - 2018 00 Min 46 Sec 9/10
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Muhammad Hafeez 28 - Jan - 2021 01 Min 27 Sec 9/10
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Maya Kumari 18 - Jun - 2022 01 Min 29 Sec 9/10
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Ali 16 - Aug - 2018 02 Min 52 Sec 8/10
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simi 16 - Aug - 2018 03 Min 23 Sec 8/10
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M-Shaheen 10 - Dec - 2018 06 Min 38 Sec 8/10
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umair 12 - Jun - 2021 06 Min 44 Sec 7/10
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Muhammad Mohsin Bhatti 15 - Sep - 2022 06 Min 22 Sec 6/10
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Maryam 05 - Dec - 2018 06 Min 48 Sec 6/10
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Namia 01 - Oct - 2021 09 Min 53 Sec 6/10
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Unknown 22 - Jul - 2018 00 Min 02 Sec 5/10
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Afshan Ashraf 24 - Sep - 2018 00 Min 10 Sec 5/10
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Maryam 26 - Mar - 2019 04 Min 12 Sec 5/10
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armeen 04 - Aug - 2018 05 Min 51 Sec 5/10

NAT-II Marketing Chapter 0 Important MCQ's

Sr.#	Question	Answer
1	As a marketer of pesticides, you should be concerned about all of the following natural environment trends mentioned in your text except _________ .	A. shortages of raw materials B. increased pollution C. increased government intervention D. government subsidies
2	________ becomes more important as competition increases. The company's objective is to build selective demand.	A. Persuasive advertising B. Informative advertising C. POP promotion advertising D. Patronage advertising
3	Who are the echo boomers?	A. Generation X B. Generation Y C. Generation Z D. Baby boomers
4	Sales force compensation should direct the sales force toward activities that are consistent with ___________ .	A. overall company strategies B. overall marketing objectives C. overall company objectives D. overall department objectives
5	Consumer can show their allegiance to brands, stores, or companies. Marketers can use this information to segment consumers by _________ .	A. user status B. loyalty C. store type D. brand preference
6	This type of store offers no home deliveries and often accepts no credit cards; however. this type of store does offer ultralow prices and deals on selected branded merchandise. What is it called?	A. A superstore B. A specialty store C. A warehouse club D. chain store
7	Canada Dry and Colgate-Palmolive have appointed _________ managers to maintain and protect their brand's images, associations, and quality, and to prevent short-term actions by overeager brand managers from hurting the brand.	A. product line B. service C. brand equity D. brand extension
8	Which of the steps in the marketing research process has been left out:defining the problems and research objectives, implementing the research plan, and interpreting and reporting the findings?	A. Developing the research budget B. Choosing the research agency C. Choosing the research method D. Developing the research plan
9	Rachel Patino works for a wholesale company called Distributors Unlimited. She is responsible for buying and selling goods at a profit to small retailers. What is her market?	A. Business B. Reseller C. Wholesale D. Consumer
10	In selecting media vehicles, the planner must balance media cost measures against several media impact factors. First, the planner should balance costs against the media vehicle's _________ .	A. audience quality B. audience attention C. editorial quality D. D or C

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NAT IIM Management Science Marketing Online Test for Pakistani Students

MCQ's Test For NAT II Management Science Marketing

NAT II Management Science Marketing

_________ is the first step in creating effective advertising messages deciding what general message will be communicated to consumers.

Generally, the consumer's purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. What is one of these factors?

When simple message ideas become great ad campaigns, usually the ______ and the ________ will team up to generate many creative concepts. hoping that one of these concepts will turn out to be the big idea.

A company's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to pursue its advertising and marketing objectives. This is also called ________ .

The art and science of choosing target markets and building profitable relationship with them is called _______

Exclusive dealing is legal as long as it does not ___________ or tends to create a monopoly and as long as both parties enter into the agreement _________ .

All of the following phrases reflect a firm's value proposition, except which one?

From the economic system's point of view, the role of marketing intermediaries is to transform the _________ made by producers into the _______ wanted by consumers.

To handle objections successfully. a salesperson should use a positive approach, seek out hidden objections, ask the buyer to clarify any objections, take objections as opportunities to provide more information, and __________ .

In the BCG approach, ______________ are high-share, high-growth business or products. They need heavy investment to finance rapid growth. When their growth slows down, they turn into ___________.

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Top Scorers Of NAT II Management Science Marketing MCQ`s Test

NAT-II Marketing Chapter 0 Important MCQ's

Test Questions

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When simple message ideas become great ad campaigns, usually the and the __ will team up to generate many creative concepts. hoping that one of these concepts will turn out to be the big idea.

Exclusive dealing is legal as long as it does not ___ or tends to create a monopoly and as long as both parties enter into the agreement _ .

From the economic system's point of view, the role of marketing intermediaries is to transform the ___ made by producers into the _ wanted by consumers.

In the BCG approach, ____ are high-share, high-growth business or products. They need heavy investment to finance rapid growth. When their growth slows down, they turn into _.