NAT IIM Management Science Marketing Online Test for Pakistani Students

MCQ's Test For NAT II Management Science Marketing

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NAT II Management Science Marketing

00:00
Question # 1

All of the following are part of habitual buying behavior except which one?

Question # 2

What is the most important point in retailing success?

Question # 3

All of the following phrases reflect a firm's value proposition, except which one?

Question # 4

______ are key building blocks for developing and managing customer relationship

Question # 5

AMF Research group must guard against problems during the implementation phase of marketing research for its clients. Typically, management will not encounter which of these problems?

Question # 6

________ refers to the unique psychological characteristics that lead to relatively consistent and lasting responses to one's own environment.It is usually described in traits such as self-confidence, dominance, sociability, autonomy, defensiveness, adaptability, and aggressiveness.

Question # 7

_________ are subtle stimuli that determine where, when, and how a person responds to purchasing an item.

Question # 8

When setting prices, the company also must consider other factors in its external environment ________ can have a strong impact on the firm's pricing strategies. This includes factors such as boom or recession, inflation, and interest rates affecting pricing decisions.

Question # 9

Target marketing sometimes generates controversy and concern.Issues usually involve the targetting of ___________ consumers with _______ products.

Question # 10

At first, what did the established brick-and-mortar firms do when the click-only firms began doing business?

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NAT-II Marketing Chapter 0 Important MCQ's

Sr.# Question Answer
1 ______ are key building blocks for developing and managing customer relationship
A. Consumer expectations and customer satisfaction
B. Customer choices and product offers
C. Product performance and customer value
D. Customer value and customer satisfaction
2 Bank, credit companies, insurance companies, and other business that help finance transaction or insure against the risks associated with the buying and selling of goods and services are referred to as ___________ .
A. financial intermediaries
B. physical distribution firms
C. marketing service agencies
D. resellers
3 What is our business? Who's our customer?What do our customers value?What should our business be?All these simple-sounding questions definite a firm's ___________ .
A. objective and goals
B. mission statement
C. business portfolio
D. marketing and functional strategies
4 Specialty stores carry _______ with _______ within them.
A. convenience items; mostly staples
B. narrow product lines; deep assortments
C. narrow product lines; shallow assortments
D. wide product lines; shallow assortments
5 When a firm attempts to increase sales during the maturity stage of the PLC by changing one or more marketing mix elements, it is __________
A. modifying the marketing mix
B. changing promotion
C. improving advertising
D. increasing promotion budget
6 _________ occurs when two established brand names of different companies are used on the same product.
A. Brand extension
B. Brand equity
C. Co-branding
D. Internal marketing
7 Many marketers believe that _________ and _________ provide the best basis for segmenting business markets.
A. geographic location; product type
B. buying behavior; benefits
C. political makeup; benefits
D. buying behavior; revenue
8 Companies use third-party logistics providers for all of the following reasons except one. Which do you think it is?
A. It is more efficient to use them in many cases
B. They can perform the services at less cost
C. The company is free to focus 'more on its core business
D. ICC and the federal government -are beginning to mandate and regulate some industries
9 A ________ , the largest and most dramatic of its kind, contains from 40 to 200 stores. It is like a covered mini-downtown and attracts customers from a wide area.
A. community shopping center
B. neighborhood shopping center
C. strip mall
D. regional shopping center
10 Your firm added three new products earlier this year to add variety for customers. Two of them failed to reach even minimal sales. What could be a possible cause?
A. The market size may have been overestimated
B. The actual products may not.have been designed.as well as they should have been
C. The products were not positioned correctly in the market
D. All of the above

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