NAT IIM Management Science Marketing Online Test for Pakistani Students

MCQ's Test For NAT II Management Science Marketing

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NAT II Management Science Marketing

00:00
Question # 1

________ should he market oriented and defined in terms of _________

Question # 2

The ________ is used/depicted when new types of retailing forms begin as low-margin, low-price, low-status operations. These new retailers challenge established retailers and eventually take their place.

Question # 3

Which is not true of mature consumers?

Question # 4

What is a major advantage of product bundle pricing?

Question # 5

Which of the following is not a disadvantage of a product sales force structure?

Question # 6

Bank, credit companies, insurance companies, and other business that help finance transaction or insure against the risks associated with the buying and selling of goods and services are referred to as ___________ .

Question # 7

Advertising campaigns can help to create name recognition, brand knowledge, and maybe even some brand preference. However, the fact is that brands are not maintained by advertising but by the __________ .

Question # 8

________ are people within a reference group who, because of special skills,knowledge, personality, or other characteristics, exert influence o others

Question # 9

What is the most important point in retailing success?

Question # 10

Colgate toothpaste. the flagship product of Colgate-Palmolive Company. has been a success for generations. The parent company's success is so well known that it could enter the solar energy business, but that would not take advantage of its core competency, providing a plethora of brands to large groups of customers. This reflects that Colgate-Palmolive should base its mission on its ___________ .

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NAT-II Marketing Chapter 0 Important MCQ's

Sr.# Question Answer
1 Canada Dry and Colgate-Palmolive have appointed _________ managers to maintain and protect their brand's images, associations, and quality, and to prevent short-term actions by overeager brand managers from hurting the brand.
A. product line
B. service
C. brand equity
D. brand extension
2 _______ is defined as a social land managerial process by which individuals and organizations obtain what they need and want through value creation
A. Selling
B. Advertising
C. Barter
D. Marketing
3 In 1999, Starbucks purchased Hear Music and began making compilation music CDs to play and sell in its stores. It has also tested new restaurant concepts, such as Circadia in San Francisco. Starbucks is considering __________ .
A. new product development
B. market development
C. diversification
D. market penetration
4
Manufacturers may offer a (n) _________ in return for the retailer's agreement to feature the manufacturer's products in some way..
A. POP promotion
B. allowance
C. incentive promotion
D. price pack
5 "Build a better mousetrap and the world will beat a path to your door" reflects the ______
A. Production concept
B. Marketing concept
C. Selling concept
D. Product concept
6 Which is NOT a part of the buyer's black box?
A. Observable buyer responses
B. Product choice
C. Need recognition
D. Dealer choice
7 To handle objections successfully. a salesperson should use a positive approach, seek out hidden objections, ask the buyer to clarify any objections, take objections as opportunities to provide more information, and __________ .
A. turn the objections into humor
B. seek to minimize or play down the objections
C. compliment the buyer for bringing the objections up
D. turn the objections into reasons for buying E. A and C
8 This systematic collection and analysis of publicly available information of publicly available information about competitors and developments in the marketing environment is very useful. What is it called?
A. Marketing data
B. Marketing inelligence
C. Web Master
D. Sales and sales management
9
In selecting media vehicles, the planner must balance media cost
measures against several media impact factors. First, the planner
should balance costs against the media vehicle's _________ .
A. audience quality
B. audience attention
C. editorial quality
D. D or C
10 In Lima, Peru, 20 stores specializing in selling the same quality and brand of wheat products are located on one street. An individual seller cannot charge more than the going price without the risk of losing business to the other stores that.are still selling the product at its uniform price. This is an example of what type of market?
A. Pure competition
B. Monopolistic competition
C. Oligopolistic competition
D. Pure monopoly

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