NAT IIM Management Science Marketing Online Test for Pakistani Students

MCQ's Test For NAT II Management Science Marketing

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NAT II Management Science Marketing

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Question # 1

Which of the steps in the marketing research process has been left out:defining the problems and research objectives, implementing the research plan, and interpreting and reporting the findings?

Question # 2

At first, what did the established brick-and-mortar firms do when the click-only firms began doing business?

Question # 3

Colgate toothpaste. the flagship product of Colgate-Palmolive Company. has been a success for generations. The parent company's success is so well known that it could enter the solar energy business, but that would not take advantage of its core competency, providing a plethora of brands to large groups of customers. This reflects that Colgate-Palmolive should base its mission on its ___________ .

Question # 4

What is our business? Who's our customer?What do our customers value?What should our business be?All these simple-sounding questions definite a firm's ___________ .

Question # 5

All of the following are accurate descriptions of modern marketing today, except which one?

Question # 6

To handle objections successfully. a salesperson should use a positive approach, seek out hidden objections, ask the buyer to clarify any objections, take objections as opportunities to provide more information, and __________ .

Question # 7

_________ occurs when two established brand names of different companies are used on the same product.

Question # 8

What is the name of an element of advertising strategy?

Question # 9

________ means that the service firm must effectively train and motivate its customer-contact employees and supporting service people to work as a team to provide customer satisfaction

Question # 10

Henry Ford's philosophy was to perfect the Model-T so that its cost could be reduced further for increased consumer affordability. This reflects the _______

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NAT-II Marketing Chapter 0 Important MCQ's

Sr.# Question Answer
1 Which one is the best description of "channel conflict"?
A. There would be too many customers on a company's site at one time
B. If a company sells its products or services online,it would be competing with its offline retailers
C. It would be had to find its business online
D. The online description of a product would not be convincing enough to close a sale
2 In the BCG approach, ______________ are high-share, high-growth business or products. They need heavy investment to finance rapid growth. When their growth slows down, they turn into ___________.
A. cash cows; stars
B. question marks; dogs
C. stars; question marks
D. stars; cash cows
3 Advertising campaigns can help to create name recognition, brand knowledge, and maybe even some brand preference. However, the fact is that brands are not maintained by advertising but by the __________ .
A. marketing experience
B. line extensions brand experience
C. product mix
D. word-of-mouth elements
4
Which function(s) may be performed by a public relations department?
A. Product publicity
B. Lobbying
C. Public affairs
D. All of the above
5 To handle objections successfully. a salesperson should use a positive approach, seek out hidden objections, ask the buyer to clarify any objections, take objections as opportunities to provide more information, and __________ .
A. turn the objections into humor
B. seek to minimize or play down the objections
C. compliment the buyer for bringing the objections up
D. turn the objections into reasons for buying E. A and C
6 Saturn is "a different kind of company, different kind of a car"; the Hummer is "like nothing else." These statement reflect a firm's ________
A. product portfolio
B. target markets
C. market positioning
D. strategy
7 ________ becomes more important as competition increases. The company's objective is to build selective demand.
A. Persuasive advertising
B. Informative advertising
C. POP promotion advertising
D. Patronage advertising
8 All of the statements below reflect the definition of customer-perceived value, except which one?
A. Alex brought home his Lexus for $45,000; he luxuriated in the handling and smell of the leather interior
B. FedEx offers reliable package delivery at a reasonable price
C. The benefits of undergraduate tuition at state schools are judged to be reasonable and fair in comparison to competing private schools
D. The benefits of diet soft drinks are judged to be reasonable and fair in comparison to other types of soft drinks
9 "Build a better mousetrap and the world will beat a path to your door" reflects the ______
A. Production concept
B. Marketing concept
C. Selling concept
D. Product concept
10 In 1999, Starbucks purchased Hear Music and began making compilation music CDs to play and sell in its stores. It has also tested new restaurant concepts, such as Circadia in San Francisco. Starbucks is considering __________ .
A. new product development
B. market development
C. diversification
D. market penetration

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