NAT IIM Management Science Marketing Online Test for Pakistani Students

MCQ's Test For NAT II Management Science Marketing

Try The MCQ's Test For NAT II Management Science Marketing

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NAT II Management Science Marketing

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Question # 1

Advertising campaigns can help to create name recognition, brand knowledge, and maybe even some brand preference. However, the fact is that brands are not maintained by advertising but by the __________ .

Question # 2

In Lima, Peru, 20 stores specializing in selling the same quality and brand of wheat products are located on one street. An individual seller cannot charge more than the going price without the risk of losing business to the other stores that.are still selling the product at its uniform price. This is an example of what type of market?

Question # 3

A challenge for management in product line pricing is to decide on the price steps between the __________ .

Question # 4

Nearly 40 million Americans are working out of their homes with electronic conveniences. They are called the _________ market.

Question # 5

As a marketer of pesticides, you should be concerned about all of the following natural environment trends mentioned in your text except _________ .

Question # 6

To handle objections successfully. a salesperson should use a positive approach, seek out hidden objections, ask the buyer to clarify any objections, take objections as opportunities to provide more information, and __________ .

Question # 7

_______ is defined as a social land managerial process by which individuals and organizations obtain what they need and want through value creation

Question # 8

These employees are well-educated, well-trained professionals who work to build and maintain long-term customer relationships by listening to their customers, assessing customer needs, and organizing the company's' efforts to solve customer problems.Who are these employees?

Question # 9

A _________ is a smaller mall with upscale stores, convenient locations, and expensive atmosphere. Think of it as part of Main Street and part Fifth Avenue.

Question # 10

McDonald's has traditionally been preoccupied with its current businesses and how to keep them it going. It has been accused of being complacent when it comes to opportunities in its constantly changing environment _________ involves adapting McDonald's to capitalize upon opportunities in its constantly changing environment.

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NAT-II Marketing Chapter 0 Important MCQ's

Sr.# Question Answer
1 ________ moved in to.fill the low-priced. high-volume gap. They buy at less than regular wholesale prices and charge consumers less than retail
A. Off-price retailers
B. Discount stores
C. Convenience stores
D. Chain store
2 Which is not true of mature consumers?
A. The best strategy is to appeal to their active, multidimensional lives
B. They are an ideal market for exotic travel
C. High-tech home entertainment products appeal to them
D. They place more importance on brand names and are more brand loyal
3 Kiosk marketing is used for ___________ .
A. consumer marketing
B. business marketing
C. consumer and business marketing
D. industrial maketing
4 ________ are people within a reference group who, because of special skills,knowledge, personality, or other characteristics, exert influence o others
A. Opinion leaders
B. Habitual buyers
C. Charismatic personalities
D. Perceptionists
5 Exclusive dealing is legal as long as it does not ___________ or tends to create a monopoly and as long as both parties enter into the agreement _________ .
A. substantially lessen competition; legally
B. restrict trade; voluntarily
C. substantially lessen competition; voluntarily
D. interfere wit competitors; forcefully
6 When amusement parks and movie theaters charge admission plus fees for food and other attractions, they are following a (n) _______ pricing strategy.
A. by-product
B. optional-product
C. captive-product
D. skimming
7 All of the following are problems with matrix approaches. except which one?
A. Formal planning approaches can place too much emphasis on market-share growth or growth through entry into new markets
B. Many companies can plunge into unrelated and new high-growth businesses that they did not know how to manage--with bad results
C. Many companies often too quickly abandon. sell, or milk to death their healthy mature businesses
D. Many Firms have dropped formal matrix methods in favor of more customized approaches that are better suited to their specific situations
8 What is the most important point in retailing success?
A. Fair prices
B. Good atmosphere
C. Helpful employees
D. Location
9 In 1999, Starbucks purchased Hear Music and began making compilation music CDs to play and sell in its stores. It has also tested new restaurant concepts, such as Circadia in San Francisco. Starbucks is considering __________ .
A. new product development
B. market development
C. diversification
D. market penetration
10 Ernst Engel's laws generally have been supported by recent studies. He discovered that as family income rises, the percentage spent on ________ declines and the percentage spent on ________ remains about constant
A. food; clothing
B. clothing; recreation/ entertainment
C. food; housing

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