NAT IIM Management Science Marketing Online Test for Pakistani Students

MCQ's Test For NAT II Management Science Marketing

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NAT II Management Science Marketing

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Question # 1

Ad man Rosser Reeves believes that firms should develop a USP for each brand and stick to it. What does USP stand?

Question # 2

Rachel Patino works for a wholesale company called Distributors Unlimited. She is responsible for buying and selling goods at a profit to small retailers. What is her market?

Question # 3

How do consumers respond to various marketing efforts the company might use? The starting point is the __________ of a buyer's behaviour

Question # 4

The marketing information system can serve __________ .

Question # 5

Bank, credit companies, insurance companies, and other business that help finance transaction or insure against the risks associated with the buying and selling of goods and services are referred to as ___________ .

Question # 6

"Build a better mousetrap and the world will beat a path to your door" reflects the ______

Question # 7

Which of the following is not a disadvantage of a product sales force structure?

Question # 8

___________ involves looking. at ii tether a company's basic strategies are well matched to its opportunities

Question # 9

Generally, the consumer's purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. What is one of these factors?

Question # 10

When setting prices, the company also must consider other factors in its external environment ________ can have a strong impact on the firm's pricing strategies. This includes factors such as boom or recession, inflation, and interest rates affecting pricing decisions.

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NAT-II Marketing Chapter 0 Important MCQ's

Sr.# Question Answer
1 Ernst Engel's laws generally have been supported by recent studies. He discovered that as family income rises, the percentage spent on ________ declines and the percentage spent on ________ remains about constant
A. food; clothing
B. clothing; recreation/ entertainment
C. food; housing
2 One risk of _________ is that sales may come at the expense of other items in the line. It works best when it takes sales away from competing brands. not when it "cannibalizes" the company's other items
A. brand extension
B. line extension
C. packaging
D. social marketing
3 Which of the segmenting strategies carries higher-than-average risks in consumer markets?
A. Concentrated
B. Niche
C. Differentiated
D. Undifferent
4 Which of the steps in the marketing research process has been left out:defining the problems and research objectives, implementing the research plan, and interpreting and reporting the findings?
A. Developing the research budget
B. Choosing the research agency
C. Choosing the research method
D. Developing the research plan
5 Sales applicants are typically not tested for _________ .
A. sales aptitude
B. organizational skills
C. accounting skills
D. analytical skills
6 Canada Dry and Colgate-Palmolive have appointed _________ managers to maintain and protect their brand's images, associations, and quality, and to prevent short-term actions by overeager brand managers from hurting the brand.
A. product line
B. service
C. brand equity
D. brand extension
7 It is typical for top management to give the product development team general strategic directions but no ________ or __________ .
A. clear-cut product idea; resource limitation
B. clear-cut product idea: work plan
C. work plan; budget
D. freedom limitation; budget restraints
8 A challenge for management in product line pricing is to decide on the price steps between the __________ .
A. various products in a line
B. product mixes
C. product groupings
D. product lines E
9 What is our business? Who's our customer?What do our customers value?What should our business be?All these simple-sounding questions definite a firm's ___________ .
A. objective and goals
B. mission statement
C. business portfolio
D. marketing and functional strategies
10 All of the institutions in a channel are connected by flows:including physical flow, flow of ownership,payment flow, information flow, and _________ flow.
A. promotion
B. acquisition
C. customer
D. return product

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