NAT IIM Management Science Marketing Online Test for Pakistani Students

MCQ's Test For NAT II Management Science Marketing

Try The MCQ's Test For NAT II Management Science Marketing

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NAT II Management Science Marketing

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Question # 1

Rachel Patino works for a wholesale company called Distributors Unlimited. She is responsible for buying and selling goods at a profit to small retailers. What is her market?

Question # 2

To handle objections successfully. a salesperson should use a positive approach, seek out hidden objections, ask the buyer to clarify any objections, take objections as opportunities to provide more information, and __________ .

Question # 3

In choosing a transportation mode for a product. shippers must balance the considerations of speed. dependability. cost, and ________ .

Question # 4

The flip side of e-marketing is ___________ the buying side of e-commerce.

Question # 5

Which is not true of mature consumers?

Question # 6

Ernst Engel's laws generally have been supported by recent studies. He discovered that as family income rises, the percentage spent on ________ declines and the percentage spent on ________ remains about constant

Question # 7

Which one is the best description of "channel conflict"?

Question # 8

Who are the echo boomers?

Question # 9

Hybrid marketing systems are also called ________ .

Question # 10

Which of the following statements best explains why idea screening may be the most import step of new product development?

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NAT-II Marketing Chapter 0 Important MCQ's

Sr.# Question Answer
1 All of the following statements are accurate descriptions of the demographic profile of online consumers, except which one?
A. Today, young,techy, upscale professionals heavily populate use of the internet
B. Almost two thirds of U.S. households surf the Internet
C. The Internet provides e-marketers with access to a broad range of demographic segments
D. Children and teens are going online more than any other age group
2
Current view holds that salespeople should be concerned with producing
customer satisfaction and company profit. So whom do they generally
serve?
A. They represent the company to customers
B. They represent the company to investors
C. They represent the customer to the company
D. A and C
3 The flip side of e-marketing is ___________ the buying side of e-commerce.
A. e-purchasing
B. e-commerce
C. e-supply
D. e-business
4
Which function(s) may be performed by a public relations department?
A. Product publicity
B. Lobbying
C. Public affairs
D. All of the above
5
When simple message ideas become great ad campaigns, usually the ______ and the ________ will team up to generate many creative concepts. hoping that one of these concepts will turn out to be the big idea.
A. advertising specialist; art director
B. sales promoter; copywriter
C. advertising agency; art director
D. copywriter; art director
6 Sales applicants are typically not tested for _________ .
A. sales aptitude
B. organizational skills
C. accounting skills
D. analytical skills
7 A _________ is a smaller mall with upscale stores, convenient locations, and expensive atmosphere. Think of it as part of Main Street and part Fifth Avenue.
A. regional shopping center
B. lifestyle center
C. community shopping center
D. franchise
8 It is typical for top management to give the product development team general strategic directions but no ________ or __________ .
A. clear-cut product idea; resource limitation
B. clear-cut product idea: work plan
C. work plan; budget
D. freedom limitation; budget restraints
9 Target marketing sometimes generates controversy and concern.Issues usually involve the targetting of ___________ consumers with _______ products.
A. elderly; expensive
B. young; appealing
C. vulnerable or disadvantaged; controversial or potentially harmful
D. vulnerable; potentially harmful
10 All of the institutions in a channel are connected by flows:including physical flow, flow of ownership,payment flow, information flow, and _________ flow.
A. promotion
B. acquisition
C. customer
D. return product

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