NAT IIM Management Science Marketing Online Test for Pakistani Students

MCQ's Test For NAT II Management Science Marketing

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NAT II Management Science Marketing

00:00
Question # 1

Analytical models help analyze marketing information collected from research. These models can help answer ________ and _______ questions.

Question # 2

This systematic collection and analysis of publicly available information of publicly available information about competitors and developments in the marketing environment is very useful. What is it called?

Question # 3

Which of the segmenting strategies carries higher-than-average risks in consumer markets?

Question # 4

___________ involves looking. at ii tether a company's basic strategies are well matched to its opportunities

Question # 5

Ad man Rosser Reeves believes that firms should develop a USP for each brand and stick to it. What does USP stand?

Question # 6

Sales applicants are typically not tested for _________ .

Question # 7

All of the following statements are accurate descriptions of the demographic profile of online consumers, except which one?

Question # 8

The marketing control process entail's the following steps in order; setting goals,_________, evaluating performance, and ________ .

Question # 9

Merchandising _________ are corporations that combine several' different retailing forms under central ownership.

Question # 10

These employees are well-educated, well-trained professionals who work to build and maintain long-term customer relationships by listening to their customers, assessing customer needs, and organizing the company's' efforts to solve customer problems.Who are these employees?

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NAT-II Marketing Chapter 0 Important MCQ's

Sr.# Question Answer
1
They are targeted toward final buyers, retailers and wholesalers, business customers, and members of the sales force. They account for 74 percent of all marketing expenditures and their goal is to stimulate earlier or stronger market response. What type of promotion is it?
A. Rebates
B. POP promotions
C. Sales promotions
D. Advertising objectives
2 ________ should he market oriented and defined in terms of _________
A. Strategic plans; company needs
B. Annual plans; product needs
C. Long-range plans; company needs
D. Mission statements; customer needs
3 When setting prices, the company also must consider other factors in its external environment ________ can have a strong impact on the firm's pricing strategies. This includes factors such as boom or recession, inflation, and interest rates affecting pricing decisions.
A. Demand curve
B. Economic conditions
C. Target costing
D. Value-based pricing
4 The research plan outlines sources of existing data and spells out the specific research approaches, contact methods, _________, and instruments that researchers use to gather new data.
A. personnel
B. sampling plans
C. budget requirements
D. all of the above
5 The recent rash of business scandals and increased concerns about the environment have created fresh interest in the issues of _________ and _______ .
A. ethics; promotion responsibility
B. ethics; social responsibility
C. finances; employee discrimination
D. management ethics; insider trading
6 Companies use third-party logistics providers for all of the following reasons except one. Which do you think it is?
A. It is more efficient to use them in many cases
B. They can perform the services at less cost
C. The company is free to focus 'more on its core business
D. ICC and the federal government -are beginning to mandate and regulate some industries
7 What is a major advantage of product bundle pricing?
A. It can promote the na c of products consumers might not otherwise buy
B. It offers consumers more value for the money
C. It combines the benefits of the other pricing strategies
D. All of the above
8
A company must consider four special service characteristics when designing marketing programs.
Which is not one of these characteristics?
A. Instangibility
B. Inseparability
C. Perishability
D. Interactive marketing
9 Which of the steps in the marketing research process has been left out:defining the problems and research objectives, implementing the research plan, and interpreting and reporting the findings?
A. Developing the research budget
B. Choosing the research agency
C. Choosing the research method
D. Developing the research plan
10 Banks classify customers into one of four relationship group, according to their potential profitability and projected loyalty. JP Morgan Chase Bank wishes to examine its database and identify customers who are profitable but not loyal. According to the authors of the text, it plans to use promotional blitzes to attract the group called ______
A. Barnacles
B. True friends
C. Strangers
D. Butterflies

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