NAT IIM Management Science Marketing Online Test for Pakistani Students

MCQ's Test For NAT II Management Science Marketing

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NAT II Management Science Marketing

00:00
Question # 1

Most retailers also charge manufacturers _________ payments demanded by retailers before they will accept new products and find a place for them on the shelves

Question # 2

_________ is the first step in creating effective advertising messages deciding what general message will be communicated to consumers.

Question # 3

________ moved in to.fill the low-priced. high-volume gap. They buy at less than regular wholesale prices and charge consumers less than retail

Question # 4

The recent rash of business scandals and increased concerns about the environment have created fresh interest in the issues of _________ and _______ .

Question # 5

Dummy Questions

Question # 6

________ becomes more important as competition increases. The company's objective is to build selective demand.

Question # 7

Advertising campaigns can help to create name recognition, brand knowledge, and maybe even some brand preference. However, the fact is that brands are not maintained by advertising but by the __________ .

Question # 8

The marketing information system can serve __________ .

Question # 9

In selecting media vehicles, the planner must balance media cost
measures against several media impact factors. First, the planner
should balance costs against the media vehicle's _________ .

Question # 10

Analytical models help analyze marketing information collected from research. These models can help answer ________ and _______ questions.

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NAT-II Marketing Chapter 0 Important MCQ's

Sr.# Question Answer
1 The ________ is used/depicted when new types of retailing forms begin as low-margin, low-price, low-status operations. These new retailers challenge established retailers and eventually take their place.
A. agent
B. broker
C. wheel-of-retailing concept
D. warehousing
2 Bank, credit companies, insurance companies, and other business that help finance transaction or insure against the risks associated with the buying and selling of goods and services are referred to as ___________ .
A. financial intermediaries
B. physical distribution firms
C. marketing service agencies
D. resellers
3 When setting prices, the company also must consider other factors in its external environment ________ can have a strong impact on the firm's pricing strategies. This includes factors such as boom or recession, inflation, and interest rates affecting pricing decisions.
A. Demand curve
B. Economic conditions
C. Target costing
D. Value-based pricing
4
The advertiser must decide on the desired media impact the _______ of a
message through a given medium.
A. reach
B. illustration
C. qualitative value
D. copy
5 Tommy Baker is in charge of customer relationship management for American Pie Nostalgia. As a result of his effort in this area, his firm enjoys all of the following except ________ .
A. providing higher levels of customer service
B. developing deeper customer relationships
C. creating offers tailored to specific customer requirements
D. understanding competition better
6 Management sets standards that state the amount each salesperson should sell and how sales should be divided among the company's products with __________ .
A. sales goals
B. company quotas
C. sales quotas
D. sales incentives
7 This type of stores carries a wide variety of product lines. They have been squeezed between more focused and flexible specialty stores on the one hand and more efficient, lower-priced discounters on the other. Service remains the key differentiating factor. What type is it?
A. Chain stores
B. Department stores
C. Factory outlet stores
D. Merchant wholesaler stores
8 Retailers have become concerned that there are already too many brands,with too few differences between them. Thus, Procter & Gamble and other large consumer-product marketers are now pursuing _________ strategies ________ weeding out weaker brands and focusing their marketing dollars only on brands that can achieve the number-one Or number-two market share positions in their categories.
A. megabrand
B. service inseparability
C. social marketing
9
McDonald's has traditionally been preoccupied with its current businesses and how to keep them it going. It has been accused of being complacent when it comes to opportunities in its constantly changing environment _________ involves adapting McDonald's to capitalize upon opportunities in its constantly changing environment.
A. Long-range planning
B. Annual planning
C. Strategic planning
D. Operational planning
10 The recent rash of business scandals and increased concerns about the environment have created fresh interest in the issues of _________ and _______ .
A. ethics; promotion responsibility
B. ethics; social responsibility
C. finances; employee discrimination
D. management ethics; insider trading

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