NAT IIM Management Science Marketing Online Test for Pakistani Students

MCQ's Test For NAT II Management Science Marketing

Try The MCQ's Test For NAT II Management Science Marketing

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NAT II Management Science Marketing

00:00
Question # 1

In the BCG approach, ______________ are high-share, high-growth business or products. They need heavy investment to finance rapid growth. When their growth slows down, they turn into ___________.

Question # 2

Retailers have become concerned that there are already too many brands,with too few differences between them. Thus, Procter & Gamble and other large consumer-product marketers are now pursuing _________ strategies ________ weeding out weaker brands and focusing their marketing dollars only on brands that can achieve the number-one Or number-two market share positions in their categories.

Question # 3

In general, a company should enter only segment in which it can _______ and __________ .

Question # 4

Analytical models help analyze marketing information collected from research. These models can help answer ________ and _______ questions.

Question # 5

Ad man Rosser Reeves believes that firms should develop a USP for each brand and stick to it. What does USP stand?

Question # 6

All of the institutions in a channel are connected by flows:including physical flow, flow of ownership,payment flow, information flow, and _________ flow.

Question # 7

The marketing information system can serve __________ .

Question # 8

To handle objections successfully. a salesperson should use a positive approach, seek out hidden objections, ask the buyer to clarify any objections, take objections as opportunities to provide more information, and __________ .

Question # 9

The prospecting step in the selling process includes identifying and _________ the prospects. Without both of them much time and effort will be wasted.

Question # 10

A company's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to pursue its advertising and marketing objectives. This is also called ________ .

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NAT-II Marketing Chapter 0 Important MCQ's

Sr.# Question Answer
1 The art and science of choosing target markets and building profitable relationship with them is called _______
A. Marketing management
B. Positioning
C. Segmentation
D. Selling
2 Management sets standards that state the amount each salesperson should sell and how sales should be divided among the company's products with __________ .
A. sales goals
B. company quotas
C. sales quotas
D. sales incentives
3 In general, a company should enter only segment in which it can _______ and __________ .
A. offer lower prices; ship faster
B. Offer superior value; gain advantages over competitors
C. offer superior value;ship faster
D. gain advantage over competitors;get co-op advertising
4
Current view holds that salespeople should be concerned with producing
customer satisfaction and company profit. So whom do they generally
serve?
A. They represent the company to customers
B. They represent the company to investors
C. They represent the customer to the company
D. A and C
5 Judy Hammerschmidt regularly conducts online marketing research at work. She found that it has several advantages over traditional methods. Which of these is not an advantage?
A. Respondent tend to be more honest
B. It is more cost efficient
C. Report generation turnaround time is much quicker
D. There is greater personal interaction
6 _________ occurs when two established brand names of different companies are used on the same product.
A. Brand extension
B. Brand equity
C. Co-branding
D. Internal marketing
7 One risk of _________ is that sales may come at the expense of other items in the line. It works best when it takes sales away from competing brands. not when it "cannibalizes" the company's other items
A. brand extension
B. line extension
C. packaging
D. social marketing
8 During the introduction stage in the PLC a firm w ill incur high costs in all of the following areas except which one?
A. Distribution
B. Promotion
C. Product development
D. Reminder advertising
9 The recent rash of business scandals and increased concerns about the environment have created fresh interest in the issues of _________ and _______ .
A. ethics; promotion responsibility
B. ethics; social responsibility
C. finances; employee discrimination
D. management ethics; insider trading
10 All of the following are problems with matrix approaches. except which one?
A. Formal planning approaches can place too much emphasis on market-share growth or growth through entry into new markets
B. Many companies can plunge into unrelated and new high-growth businesses that they did not know how to manage--with bad results
C. Many companies often too quickly abandon. sell, or milk to death their healthy mature businesses
D. Many Firms have dropped formal matrix methods in favor of more customized approaches that are better suited to their specific situations

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