NAT IIM Management Science Marketing Online Test for Pakistani Students

MCQ's Test For NAT II Management Science Marketing

Try The MCQ's Test For NAT II Management Science Marketing

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NAT II Management Science Marketing

00:00
Question # 1

All of the statements below reflect the definition of customer-perceived value, except which one?

Question # 2

Management sets standards that state the amount each salesperson should sell and how sales should be divided among the company's products with __________ .

Question # 3

What is the most important point in retailing success?

Question # 4

All of the following phrases reflect a firm's value proposition, except which one?

Question # 5

In 1999, Starbucks purchased Hear Music and began making compilation music CDs to play and sell in its stores. It has also tested new restaurant concepts, such as Circadia in San Francisco. Starbucks is considering __________ .

Question # 6

All of the following are part of habitual buying behavior except which one?

Question # 7

Merchandising _________ are corporations that combine several' different retailing forms under central ownership.

Question # 8

An advantage of a vertical marketing first and then system (VMS) is that it acts as a __________ system.

Question # 9

Hybrid marketing systems are also called ________ .

Question # 10

The Facts For you research firm has just released a report that one of these groups of workers has declined during the last 20 years. Which one is it?

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NAT-II Marketing Chapter 0 Important MCQ's

Sr.# Question Answer
1 Which of the following statements best explains why idea screening may be the most import step of new product development?
A. It reduces the number of ideas generated
B. Some potentially profitable ideas may be ill perceived by the idea screeners
C. Some ideas that will become market disasters may be originally viewed favorably by the idea screeners
D. B and C
2 When a firm attempts to increase sales during the maturity stage of the PLC by changing one or more marketing mix elements, it is __________
A. modifying the marketing mix
B. changing promotion
C. improving advertising
D. increasing promotion budget
3 Which of the following will likely not be revealed in a test market'?
A. Price sensitivity
B. Time of day the typical purchase is made
C. Consumers reactions to an end-of-aisle display
D. None of the above
4 Ernst Engel's laws generally have been supported by recent studies. He discovered that as family income rises, the percentage spent on ________ declines and the percentage spent on ________ remains about constant
A. food; clothing
B. clothing; recreation/ entertainment
C. food; housing
5 ___________ involves looking. at ii tether a company's basic strategies are well matched to its opportunities
A. Operating control
B. Marketing audit
C. Marketing control
D. Strategic control
6 Ad man Rosser Reeves believes that firms should develop a USP for each brand and stick to it. What does USP stand?
A. Unique selling product
B. Unique services practice
C. Unique sales pitch
D. Unique selling proposition
7 All of the following are part of habitual buying behavior except which one?
A. Consumers search extensively for information about brands
B. Consumer behavior does not pass through the usual belief-attitude-behavior sequence
C. Ad repetition creates brand familiarity rather than brand conviction
D. None of the above
8 ________ uses buyers' perceptions of what a product is worth, not the seller's cost, as the key to pricing.
A. Value-based pricing
B. Target costing
C. Variable costs
D. Price elasticity
9 Which of the following is not a disadvantage of a product sales force structure?
A. Extra selling costs involved with multiple sales visits from separate divisions
B. Attention given to individual products
C. Salespeople may wait to see the same customer's purchasing agents
D. Increase customer delivery time
10 With target costing, marketers will first ________ and then _______ .
A. build the marketing mix; identify the target market
B. identify the target market; build the marketing mix
C. design the product; determine its cost
D. determine a selling price; target costs to ensure that the price is met

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