NAT IIM Management Science Marketing Online Test for Pakistani Students

MCQ's Test For NAT II Management Science Marketing

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NAT II Management Science Marketing

00:00
Question # 1

Saturn is "a different kind of company, different kind of a car"; the Hummer is "like nothing else." These statement reflect a firm's ________

Question # 2

_________ is the first step in creating effective advertising messages deciding what general message will be communicated to consumers.

Question # 3

Which one is the best description of "channel conflict"?

Question # 4

Canada Dry and Colgate-Palmolive have appointed _________ managers to maintain and protect their brand's images, associations, and quality, and to prevent short-term actions by overeager brand managers from hurting the brand.

Question # 5

What is our business? Who's our customer?What do our customers value?What should our business be?All these simple-sounding questions definite a firm's ___________ .

Question # 6

McDonald's has traditionally been preoccupied with its current businesses and how to keep them it going. It has been accused of being complacent when it comes to opportunities in its constantly changing environment _________ involves adapting McDonald's to capitalize upon opportunities in its constantly changing environment.

Question # 7

All of the institutions in a channel are connected by flows:including physical flow, flow of ownership,payment flow, information flow, and _________ flow.

Question # 8

Management sets standards that state the amount each salesperson should sell and how sales should be divided among the company's products with __________ .

Question # 9

Statiscians have projected the world's population to reach _________ billion by the year 2030

Question # 10

Why does Procter & Gamble offer products that complete with one another on the same supermarket shelves?

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NAT-II Marketing Chapter 0 Important MCQ's

Sr.# Question Answer
1 Search engines, portals, e-tailers and dot-coms are example of __________ , selling products and services directly to final buyers via the internet.
A. click and mortar E-marketers
B. brick and mortar retailers
C. new age business
D. click only marketers
2 Management sets standards that state the amount each salesperson should sell and how sales should be divided among the company's products with __________ .
A. sales goals
B. company quotas
C. sales quotas
D. sales incentives
3
Manufacturers may offer a (n) _________ in return for the retailer's agreement to feature the manufacturer's products in some way..
A. POP promotion
B. allowance
C. incentive promotion
D. price pack
4 Which of the steps in the marketing research process has been left out:defining the problems and research objectives, implementing the research plan, and interpreting and reporting the findings?
A. Developing the research budget
B. Choosing the research agency
C. Choosing the research method
D. Developing the research plan
5 Defining people by their birth date may be less effective than segmenting them by their _________ or __________ .
A. income; occupation
B. lifestyle; occupation
C. lifestyle; life stage
D. occupation; life stage
6 Why does Procter & Gamble offer products that complete with one another on the same supermarket shelves?
A. Different people want a greater selection
B. Different people want different mixes of benefits from the products they buy
C. Procter & Gamble has little competition
D. Retailers request it
7 The prospecting step in the selling process includes identifying and _________ the prospects. Without both of them much time and effort will be wasted.
A. calling
B. qualifying
C. preselling
D. making an appointment with
8 This systematic collection and analysis of publicly available information of publicly available information about competitors and developments in the marketing environment is very useful. What is it called?
A. Marketing data
B. Marketing inelligence
C. Web Master
D. Sales and sales management
9 Target marketing sometimes generates controversy and concern.Issues usually involve the targetting of ___________ consumers with _______ products.
A. elderly; expensive
B. young; appealing
C. vulnerable or disadvantaged; controversial or potentially harmful
D. vulnerable; potentially harmful
10 Consumer can show their allegiance to brands, stores, or companies. Marketers can use this information to segment consumers by _________ .
A. user status
B. loyalty
C. store type
D. brand preference

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