NAT IIM Management Science Marketing Online Test for Pakistani Students

MCQ's Test For NAT II Management Science Marketing

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NAT II Management Science Marketing

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Question # 1

Which is not true of mature consumers?

Question # 2

Who are the echo boomers?

Question # 3

________ uses buyers' perceptions of what a product is worth, not the seller's cost, as the key to pricing.

Question # 4

To handle objections successfully. a salesperson should use a positive approach, seek out hidden objections, ask the buyer to clarify any objections, take objections as opportunities to provide more information, and __________ .

Question # 5

_________ are subtle stimuli that determine where, when, and how a person responds to purchasing an item.

Question # 6

Which function(s) may be performed by a public relations department?

Question # 7

Search engines, portals, e-tailers and dot-coms are example of __________ , selling products and services directly to final buyers via the internet.

Question # 8

In selecting media vehicles, the planner must balance media cost
measures against several media impact factors. First, the planner
should balance costs against the media vehicle's _________ .

Question # 9

_________ is the first step in creating effective advertising messages deciding what general message will be communicated to consumers.

Question # 10

A company's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to pursue its advertising and marketing objectives. This is also called ________ .

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Sr.# Question Answer
1 Advertising campaigns can help to create name recognition, brand knowledge, and maybe even some brand preference. However, the fact is that brands are not maintained by advertising but by the __________ .
A. marketing experience
B. line extensions brand experience
C. product mix
D. word-of-mouth elements
2 ___________ involves looking. at ii tether a company's basic strategies are well matched to its opportunities
A. Operating control
B. Marketing audit
C. Marketing control
D. Strategic control
3 Which one is the best description of "channel conflict"?
A. There would be too many customers on a company's site at one time
B. If a company sells its products or services online,it would be competing with its offline retailers
C. It would be had to find its business online
D. The online description of a product would not be convincing enough to close a sale
4 ________ means that the service firm must effectively train and motivate its customer-contact employees and supporting service people to work as a team to provide customer satisfaction
A. Service inseparability
B. Service instangibility
C. Service variability
D. Internal marketing
5 Consumer can show their allegiance to brands, stores, or companies. Marketers can use this information to segment consumers by _________ .
A. user status
B. loyalty
C. store type
D. brand preference
6 Colgate toothpaste. the flagship product of Colgate-Palmolive Company. has been a success for generations. The parent company's success is so well known that it could enter the solar energy business, but that would not take advantage of its core competency, providing a plethora of brands to large groups of customers. This reflects that Colgate-Palmolive should base its mission on its ___________ .
A. market environment
B. distinctive competencies
C. bottom-line orientation
D. resource strengths
7 Once it has chosen a position, a company must take strong steps to deliver and communicate the desired position to target consumers. Which step is not correct?
A. The company's marketing mix efforts must support the positioning strategy
B. Positioning the company calls for concrete action, not just talk
C. Designing the marketing mix involves working out the strategic
D. Its service personnel, retailers, and advertising messages must match correctly
8 What is the most important point in retailing success?
A. Fair prices
B. Good atmosphere
C. Helpful employees
D. Location
9 At first, what did the established brick-and-mortar firms do when the click-only firms began doing business?
A. They dragged their feet, hoping the click-only firms would falter
B. They joined in right away, realizing it was a good thing
C. They completely ignored click-only firms
D. They reexamined how they served their markets
10 Your firm added three new products earlier this year to add variety for customers. Two of them failed to reach even minimal sales. What could be a possible cause?
A. The market size may have been overestimated
B. The actual products may not.have been designed.as well as they should have been
C. The products were not positioned correctly in the market
D. All of the above

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