NAT IIM Management Science Marketing Online Test for Pakistani Students

MCQ's Test For NAT II Management Science Marketing

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NAT II Management Science Marketing

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Question # 1

Which of the following will likely not be revealed in a test market'?

Question # 2

Henry Ford's philosophy was to perfect the Model-T so that its cost could be reduced further for increased consumer affordability. This reflects the _______

Question # 3

Big Moose Toys is a market pioneer introducing a modern version of Bullwinkle the Moose. Their version of Rocky the Flying Squirrel targeted to baby boomers was a strongsuccess. The new launch strategy for Bullwinkle must be consistent with the intended _________ .

Question # 4

All of the following are accurate descriptions of modern marketing today, except which one?

Question # 5

Which is NOT a part of the buyer's black box?

Question # 6

Generally, the consumer's purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. What is one of these factors?

Question # 7

_______ is defined as a social land managerial process by which individuals and organizations obtain what they need and want through value creation

Question # 8

Canada Dry and Colgate-Palmolive have appointed _________ managers to maintain and protect their brand's images, associations, and quality, and to prevent short-term actions by overeager brand managers from hurting the brand.

Question # 9

Desirable qualities for a brand name include all of the following except _______ .

Question # 10

With target costing, marketers will first ________ and then _______ .

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NAT-II Marketing Chapter 0 Important MCQ's

Sr.# Question Answer
1 All of the institutions in a channel are connected by flows:including physical flow, flow of ownership,payment flow, information flow, and _________ flow.
A. promotion
B. acquisition
C. customer
D. return product
2 Exclusive dealing is legal as long as it does not ___________ or tends to create a monopoly and as long as both parties enter into the agreement _________ .
A. substantially lessen competition; legally
B. restrict trade; voluntarily
C. substantially lessen competition; voluntarily
D. interfere wit competitors; forcefully
3 When major producers or suppliers work directly with a major retailer in ordering and shipping products, they often use _________ to save time and money
A. dual distribution modes
B. continuous inventory replenishment systems
C. the Internet
D. their own trucking and distribution systems
4 All of the following are problems with matrix approaches. except which one?
A. Formal planning approaches can place too much emphasis on market-share growth or growth through entry into new markets
B. Many companies can plunge into unrelated and new high-growth businesses that they did not know how to manage--with bad results
C. Many companies often too quickly abandon. sell, or milk to death their healthy mature businesses
D. Many Firms have dropped formal matrix methods in favor of more customized approaches that are better suited to their specific situations
5 A company sets not a single price, but rather a ______ that covers different items in its line that change over time as products move through their lite cycles.
A. pricing range
B. pricing structure
C. pricing loop
D. pricing cycle
6 Analytical models help analyze marketing information collected from research. These models can help answer ________ and _______ questions.
A. short; simple
B. what if; which is best
C. relevant; difficult
D. advance; difficult
7 What is the name of an element of advertising strategy?
A. Selecting advertising media
B. Sophisticated statistical models
C. Setting advertising objectives
D. B and C
8 As a marketer of pesticides, you should be concerned about all of the following natural environment trends mentioned in your text except _________ .
A. shortages of raw materials
B. increased pollution
C. increased government intervention
D. government subsidies
9 A ________ , the largest and most dramatic of its kind, contains from 40 to 200 stores. It is like a covered mini-downtown and attracts customers from a wide area.
A. community shopping center
B. neighborhood shopping center
C. strip mall
D. regional shopping center
10 Rachel Patino works for a wholesale company called Distributors Unlimited. She is responsible for buying and selling goods at a profit to small retailers. What is her market?
A. Business
B. Reseller
C. Wholesale
D. Consumer

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