NAT IIM Management Science Marketing Online Test for Pakistani Students

MCQ's Test For NAT II Management Science Marketing

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NAT II Management Science Marketing

00:00
Question # 1

Which of the segmenting strategies carries higher-than-average risks in consumer markets?

Question # 2

At first, what did the established brick-and-mortar firms do when the click-only firms began doing business?

Question # 3

In general, a company should enter only segment in which it can _______ and __________ .

Question # 4

A company sets not a single price, but rather a ______ that covers different items in its line that change over time as products move through their lite cycles.

Question # 5

Nearly 40 million Americans are working out of their homes with electronic conveniences. They are called the _________ market.

Question # 6

________ means that the service firm must effectively train and motivate its customer-contact employees and supporting service people to work as a team to provide customer satisfaction

Question # 7

Banks classify customers into one of four relationship group, according to their potential profitability and projected loyalty. JP Morgan Chase Bank wishes to examine its database and identify customers who are profitable but not loyal. According to the authors of the text, it plans to use promotional blitzes to attract the group called ______

Question # 8

The prospecting step in the selling process includes identifying and _________ the prospects. Without both of them much time and effort will be wasted.

Question # 9

A _________ is a smaller mall with upscale stores, convenient locations, and expensive atmosphere. Think of it as part of Main Street and part Fifth Avenue.

Question # 10

This systematic collection and analysis of publicly available information of publicly available information about competitors and developments in the marketing environment is very useful. What is it called?

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NAT-II Marketing Chapter 0 Important MCQ's

Sr.# Question Answer
1 _______ is defined as a social land managerial process by which individuals and organizations obtain what they need and want through value creation
A. Selling
B. Advertising
C. Barter
D. Marketing
2 It is especially difficult for many Western firms to break into the closely knit tradition-bound ___________ distribution network.
A. Chinese
B. Japanese
C. Mexican
D. Canadian
3 Which of the following will likely not be revealed in a test market'?
A. Price sensitivity
B. Time of day the typical purchase is made
C. Consumers reactions to an end-of-aisle display
D. None of the above
4 Which stage of the typical consumer product life cycle is out of place?
A. Product development
B. Introduction
C. Maturity
D. Growth
5 AMF Research group must guard against problems during the implementation phase of marketing research for its clients. Typically, management will not encounter which of these problems?
A. Contacting respondents
B. Respondent who refuse to cooperate or give biased answer
C. Interviewers who make mistakes or take shortcuts
D. Interpreting and reporting the findings
6 All of the following are part of habitual buying behavior except which one?
A. Consumers search extensively for information about brands
B. Consumer behavior does not pass through the usual belief-attitude-behavior sequence
C. Ad repetition creates brand familiarity rather than brand conviction
D. None of the above
7 Which of the following is not a disadvantage of a product sales force structure?
A. Extra selling costs involved with multiple sales visits from separate divisions
B. Attention given to individual products
C. Salespeople may wait to see the same customer's purchasing agents
D. Increase customer delivery time
8 During the introduction stage in the PLC a firm w ill incur high costs in all of the following areas except which one?
A. Distribution
B. Promotion
C. Product development
D. Reminder advertising
9 The Facts For you research firm has just released a report that one of these groups of workers has declined during the last 20 years. Which one is it?
A. White collar
B. Blue collar
C. Service
D. Unemployed
10 ________ means that the service firm must effectively train and motivate its customer-contact employees and supporting service people to work as a team to provide customer satisfaction
A. Service inseparability
B. Service instangibility
C. Service variability
D. Internal marketing

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