NAT IIM Management Science Marketing Online Test for Pakistani Students

MCQ's Test For NAT II Management Science Marketing

Try The MCQ's Test For NAT II Management Science Marketing

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NAT II Management Science Marketing

00:00
Question # 1

One risk of _________ is that sales may come at the expense of other items in the line. It works best when it takes sales away from competing brands. not when it "cannibalizes" the company's other items

Question # 2

Dummy Questions

Question # 3

The Facts For you research firm has just released a report that one of these groups of workers has declined during the last 20 years. Which one is it?

Question # 4

What is the name of an element of advertising strategy?

Question # 5

Rachel Patino works for a wholesale company called Distributors Unlimited. She is responsible for buying and selling goods at a profit to small retailers. What is her market?

Question # 6

In Lima, Peru, 20 stores specializing in selling the same quality and brand of wheat products are located on one street. An individual seller cannot charge more than the going price without the risk of losing business to the other stores that.are still selling the product at its uniform price. This is an example of what type of market?

Question # 7

Big Moose Toys is a market pioneer introducing a modern version of Bullwinkle the Moose. Their version of Rocky the Flying Squirrel targeted to baby boomers was a strongsuccess. The new launch strategy for Bullwinkle must be consistent with the intended _________ .

Question # 8

In general, a company should enter only segment in which it can _______ and __________ .

Question # 9

Search engines, portals, e-tailers and dot-coms are example of __________ , selling products and services directly to final buyers via the internet.

Question # 10

All of the following are accurate descriptions of modern marketing today, except which one?

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NAT-II Marketing Chapter 0 Important MCQ's

Sr.# Question Answer
1 A company's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to pursue its advertising and marketing objectives. This is also called ________ .
A. direct marketing
B. integrated marketing
C. promotional mix
D. competitive marketing
2 During the introduction stage in the PLC a firm w ill incur high costs in all of the following areas except which one?
A. Distribution
B. Promotion
C. Product development
D. Reminder advertising
3 Hybrid marketing systems are also called ________ .
A. dual distribution systems
B. multichannel distribution systems
C. administered franchises
D. horizontal multichannel systems
4 Which stage of the typical consumer product life cycle is out of place?
A. Product development
B. Introduction
C. Maturity
D. Growth
5 From the economic system's point of view, the role of marketing intermediaries is to transform the _________ made by producers into the _______ wanted by consumers.
A. products; products
B. assortment of products; products
C. assortment of products; assortment of products
D. products; assortment of products
6 Dummy Questions
A. 1
B. 2
C. 3
D. 4
7 What is the name of an element of advertising strategy?
A. Selecting advertising media
B. Sophisticated statistical models
C. Setting advertising objectives
D. B and C
8
When simple message ideas become great ad campaigns, usually the ______ and the ________ will team up to generate many creative concepts. hoping that one of these concepts will turn out to be the big idea.
A. advertising specialist; art director
B. sales promoter; copywriter
C. advertising agency; art director
D. copywriter; art director
9 The Facts For you research firm has just released a report that one of these groups of workers has declined during the last 20 years. Which one is it?
A. White collar
B. Blue collar
C. Service
D. Unemployed
10 The flip side of e-marketing is ___________ the buying side of e-commerce.
A. e-purchasing
B. e-commerce
C. e-supply
D. e-business

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