NAT IIM Management Science Marketing Online Test for Pakistani Students

MCQ's Test For NAT II Management Science Marketing

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NAT II Management Science Marketing

00:00
Question # 1

All of the following are accurate descriptions of modern marketing today, except which one?

Question # 2

The research plan outlines sources of existing data and spells out the specific research approaches, contact methods, _________, and instruments that researchers use to gather new data.

Question # 3

Manufacturers may offer a (n) _________ in return for the retailer's agreement to feature the manufacturer's products in some way..

Question # 4

________ refers to the unique psychological characteristics that lead to relatively consistent and lasting responses to one's own environment.It is usually described in traits such as self-confidence, dominance, sociability, autonomy, defensiveness, adaptability, and aggressiveness.

Question # 5

These employees are well-educated, well-trained professionals who work to build and maintain long-term customer relationships by listening to their customers, assessing customer needs, and organizing the company's' efforts to solve customer problems.Who are these employees?

Question # 6

What is the most important point in retailing success?

Question # 7

The art and science of choosing target markets and building profitable relationship with them is called _______

Question # 8

_________ are subtle stimuli that determine where, when, and how a person responds to purchasing an item.

Question # 9

Retailers have become concerned that there are already too many brands,with too few differences between them. Thus, Procter & Gamble and other large consumer-product marketers are now pursuing _________ strategies ________ weeding out weaker brands and focusing their marketing dollars only on brands that can achieve the number-one Or number-two market share positions in their categories.

Question # 10

Target marketing sometimes generates controversy and concern.Issues usually involve the targetting of ___________ consumers with _______ products.

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NAT-II Marketing Chapter 0 Important MCQ's

Sr.# Question Answer
1 The ________ is used/depicted when new types of retailing forms begin as low-margin, low-price, low-status operations. These new retailers challenge established retailers and eventually take their place.
A. agent
B. broker
C. wheel-of-retailing concept
D. warehousing
2 Pooling resources with other firms in order to succeed beyond managing the supply chain illustrates the _______ partnership
A. Management contracting
B. Licensing
C. Supply chain management
D. Strategic alliance
3 Which of the following is not a disadvantage of a product sales force structure?
A. Extra selling costs involved with multiple sales visits from separate divisions
B. Attention given to individual products
C. Salespeople may wait to see the same customer's purchasing agents
D. Increase customer delivery time
4 Consumer can show their allegiance to brands, stores, or companies. Marketers can use this information to segment consumers by _________ .
A. user status
B. loyalty
C. store type
D. brand preference
5 How do consumers respond to various marketing efforts the company might use? The starting point is the __________ of a buyer's behaviour
A. belief
B. subculture
C. post purchase feeling
D. stimulus-response
6 Which of the following will likely not be revealed in a test market'?
A. Price sensitivity
B. Time of day the typical purchase is made
C. Consumers reactions to an end-of-aisle display
D. None of the above
7 The recent rash of business scandals and increased concerns about the environment have created fresh interest in the issues of _________ and _______ .
A. ethics; promotion responsibility
B. ethics; social responsibility
C. finances; employee discrimination
D. management ethics; insider trading
8 ____________ are consumer products that the consumer either does not know about or knows about but does not normally think about buying. These products require a lot of advertising, personal selling, and other marketing efforts.
A. Specialty productss
B. Line extensions
C. Unsought products
D. Shopping products
9 What are the three gaps that separate goods and services from those who would use them?
A. Time, place, and form
B. Place, possession, and form
C. Time, place, and possession
D. Place, time, and need
10 A general practice when using captive-product pricing is to set the price of the main product ________ and set _______ on the associate's supplies
A. low; low markups
B. high; low markups
C. low; high markups
D. high; high markups

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