NAT IIM Management Science Marketing Online Test for Pakistani Students

MCQ's Test For NAT II Management Science Marketing

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NAT II Management Science Marketing

00:00
Question # 1

Retailers have become concerned that there are already too many brands,with too few differences between them. Thus, Procter & Gamble and other large consumer-product marketers are now pursuing _________ strategies ________ weeding out weaker brands and focusing their marketing dollars only on brands that can achieve the number-one Or number-two market share positions in their categories.

Question # 2

Which function(s) may be performed by a public relations department?

Question # 3

McDonald's has traditionally been preoccupied with its current businesses and how to keep them it going. It has been accused of being complacent when it comes to opportunities in its constantly changing environment _________ involves adapting McDonald's to capitalize upon opportunities in its constantly changing environment.

Question # 4

All of the following phrases reflect a firm's value proposition, except which one?

Question # 5

What is our business? Who's our customer?What do our customers value?What should our business be?All these simple-sounding questions definite a firm's ___________ .

Question # 6

When a firm attempts to increase sales during the maturity stage of the PLC by changing one or more marketing mix elements, it is __________

Question # 7

_________ are subtle stimuli that determine where, when, and how a person responds to purchasing an item.

Question # 8

Merchandising _________ are corporations that combine several' different retailing forms under central ownership.

Question # 9

________ refers to the unique psychological characteristics that lead to relatively consistent and lasting responses to one's own environment.It is usually described in traits such as self-confidence, dominance, sociability, autonomy, defensiveness, adaptability, and aggressiveness.

Question # 10

Defining people by their birth date may be less effective than segmenting them by their _________ or __________ .

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NAT-II Marketing Chapter 0 Important MCQ's

Sr.# Question Answer
1 Who are the echo boomers?
A. Generation X
B. Generation Y
C. Generation Z
D. Baby boomers
2 Consumer can show their allegiance to brands, stores, or companies. Marketers can use this information to segment consumers by _________ .
A. user status
B. loyalty
C. store type
D. brand preference
3 What are the three gaps that separate goods and services from those who would use them?
A. Time, place, and form
B. Place, possession, and form
C. Time, place, and possession
D. Place, time, and need
4 Ad man Rosser Reeves believes that firms should develop a USP for each brand and stick to it. What does USP stand?
A. Unique selling product
B. Unique services practice
C. Unique sales pitch
D. Unique selling proposition
5 Which of the steps in the marketing research process has been left out:defining the problems and research objectives, implementing the research plan, and interpreting and reporting the findings?
A. Developing the research budget
B. Choosing the research agency
C. Choosing the research method
D. Developing the research plan
6 Sales force compensation should direct the sales force toward activities that are consistent with ___________ .
A. overall company strategies
B. overall marketing objectives
C. overall company objectives
D. overall department objectives
7 What is a major advantage of product bundle pricing?
A. It can promote the na c of products consumers might not otherwise buy
B. It offers consumers more value for the money
C. It combines the benefits of the other pricing strategies
D. All of the above
8 Wainwright Industries has built a new prototype riding lawnmower especially for women. Joe .Wainwright and his staff have incorporated the functional features and must now convey the ___________ .
A. image
B. advertising
C. safety features
D. intended psychological characteristics
9 Specialty stores carry _______ with _______ within them.
A. convenience items; mostly staples
B. narrow product lines; deep assortments
C. narrow product lines; shallow assortments
D. wide product lines; shallow assortments
10 In 1999, Starbucks purchased Hear Music and began making compilation music CDs to play and sell in its stores. It has also tested new restaurant concepts, such as Circadia in San Francisco. Starbucks is considering __________ .
A. new product development
B. market development
C. diversification
D. market penetration

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