NAT IIM Management Science Marketing Online Test for Pakistani Students

MCQ's Test For NAT II Management Science Marketing

Try The MCQ's Test For NAT II Management Science Marketing

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NAT II Management Science Marketing

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Question # 1

Once it has chosen a position, a company must take strong steps to deliver and communicate the desired position to target consumers. Which step is not correct?

Question # 2

Generally, the consumer's purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. What is one of these factors?

Question # 3

Judy Hammerschmidt regularly conducts online marketing research at work. She found that it has several advantages over traditional methods. Which of these is not an advantage?

Question # 4

Bank, credit companies, insurance companies, and other business that help finance transaction or insure against the risks associated with the buying and selling of goods and services are referred to as ___________ .

Question # 5

Which of the following statements best explains why idea screening may be the most import step of new product development?

Question # 6

During the introduction stage in the PLC a firm w ill incur high costs in all of the following areas except which one?

Question # 7

Desirable qualities for a brand name include all of the following except _______ .

Question # 8

Which of the following will likely not be revealed in a test market'?

Question # 9

In Lima, Peru, 20 stores specializing in selling the same quality and brand of wheat products are located on one street. An individual seller cannot charge more than the going price without the risk of losing business to the other stores that.are still selling the product at its uniform price. This is an example of what type of market?

Question # 10

Your firm added three new products earlier this year to add variety for customers. Two of them failed to reach even minimal sales. What could be a possible cause?

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NAT-II Marketing Chapter 0 Important MCQ's

Sr.# Question Answer
1 A challenge for management in product line pricing is to decide on the price steps between the __________ .
A. various products in a line
B. product mixes
C. product groupings
D. product lines E
2 The ________ is used/depicted when new types of retailing forms begin as low-margin, low-price, low-status operations. These new retailers challenge established retailers and eventually take their place.
A. agent
B. broker
C. wheel-of-retailing concept
D. warehousing
3 "Build a better mousetrap and the world will beat a path to your door" reflects the ______
A. Production concept
B. Marketing concept
C. Selling concept
D. Product concept
4 Saturn is "a different kind of company, different kind of a car"; the Hummer is "like nothing else." These statement reflect a firm's ________
A. product portfolio
B. target markets
C. market positioning
D. strategy
5
Which function(s) may be performed by a public relations department?
A. Product publicity
B. Lobbying
C. Public affairs
D. All of the above
6 Companies set prices by selecting a general pricing approach that includes one or more of three sets of factors. One of these is the buyer-based approach, which means ________ .
A. value-based pricing
B. going-rate and sealed-bid pricing
C. cost-plus pricing, break-even analysis, and target profit pricing
D. low-price image
7 Tommy Baker is in charge of customer relationship management for American Pie Nostalgia. As a result of his effort in this area, his firm enjoys all of the following except ________ .
A. providing higher levels of customer service
B. developing deeper customer relationships
C. creating offers tailored to specific customer requirements
D. understanding competition better
8
McDonald's has traditionally been preoccupied with its current businesses and how to keep them it going. It has been accused of being complacent when it comes to opportunities in its constantly changing environment _________ involves adapting McDonald's to capitalize upon opportunities in its constantly changing environment.
A. Long-range planning
B. Annual planning
C. Strategic planning
D. Operational planning
9 A _________ is a smaller mall with upscale stores, convenient locations, and expensive atmosphere. Think of it as part of Main Street and part Fifth Avenue.
A. regional shopping center
B. lifestyle center
C. community shopping center
D. franchise
10 In general, a company should enter only segment in which it can _______ and __________ .
A. offer lower prices; ship faster
B. Offer superior value; gain advantages over competitors
C. offer superior value;ship faster
D. gain advantage over competitors;get co-op advertising

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