NAT IIM Management Science Marketing Online Test for Pakistani Students

MCQ's Test For NAT II Management Science Marketing

Try The MCQ's Test For NAT II Management Science Marketing

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NAT II Management Science Marketing

00:00
Question # 1

When amusement parks and movie theaters charge admission plus fees for food and other attractions, they are following a (n) _______ pricing strategy.

Question # 2

What is the most important point in retailing success?

Question # 3

___________ involves looking. at ii tether a company's basic strategies are well matched to its opportunities

Question # 4

With target costing, marketers will first ________ and then _______ .

Question # 5

Which is NOT a part of the buyer's black box?

Question # 6

A company must consider four special service characteristics when designing marketing programs.
Which is not one of these characteristics?

Question # 7

This systematic collection and analysis of publicly available information of publicly available information about competitors and developments in the marketing environment is very useful. What is it called?

Question # 8

How do consumers respond to various marketing efforts the company might use? The starting point is the __________ of a buyer's behaviour

Question # 9

Defining people by their birth date may be less effective than segmenting them by their _________ or __________ .

Question # 10

A comprehensive database is a tremendous tool for the direct marketer. It should contain data that is geographic, demographic. psychographic, and __________ in nature.

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NAT-II Marketing Chapter 0 Important MCQ's

Sr.# Question Answer
1 Canada Dry and Colgate-Palmolive have appointed _________ managers to maintain and protect their brand's images, associations, and quality, and to prevent short-term actions by overeager brand managers from hurting the brand.
A. product line
B. service
C. brand equity
D. brand extension
2 Retailers have become concerned that there are already too many brands,with too few differences between them. Thus, Procter & Gamble and other large consumer-product marketers are now pursuing _________ strategies ________ weeding out weaker brands and focusing their marketing dollars only on brands that can achieve the number-one Or number-two market share positions in their categories.
A. megabrand
B. service inseparability
C. social marketing
3 A company sets not a single price, but rather a ______ that covers different items in its line that change over time as products move through their lite cycles.
A. pricing range
B. pricing structure
C. pricing loop
D. pricing cycle
4 Sales applicants are typically not tested for _________ .
A. sales aptitude
B. organizational skills
C. accounting skills
D. analytical skills
5 Bank, credit companies, insurance companies, and other business that help finance transaction or insure against the risks associated with the buying and selling of goods and services are referred to as ___________ .
A. financial intermediaries
B. physical distribution firms
C. marketing service agencies
D. resellers
6 This systematic collection and analysis of publicly available information of publicly available information about competitors and developments in the marketing environment is very useful. What is it called?
A. Marketing data
B. Marketing inelligence
C. Web Master
D. Sales and sales management
7
Which function(s) may be performed by a public relations department?
A. Product publicity
B. Lobbying
C. Public affairs
D. All of the above
8 Statiscians have projected the world's population to reach _________ billion by the year 2030
A. 6.5
B. 6.9
C. 7.5
D. 8.1
9 Rachel Patino works for a wholesale company called Distributors Unlimited. She is responsible for buying and selling goods at a profit to small retailers. What is her market?
A. Business
B. Reseller
C. Wholesale
D. Consumer
10 Defining people by their birth date may be less effective than segmenting them by their _________ or __________ .
A. income; occupation
B. lifestyle; occupation
C. lifestyle; life stage
D. occupation; life stage

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