NAT IIM Management Science Marketing Online Test for Pakistani Students

MCQ's Test For NAT II Management Science Marketing

Try The MCQ's Test For NAT II Management Science Marketing

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NAT II Management Science Marketing

00:00
Question # 1

As a marketer of pesticides, you should be concerned about all of the following natural environment trends mentioned in your text except _________ .

Question # 2

Which one is the best description of "channel conflict"?

Question # 3

All of the following are part of habitual buying behavior except which one?

Question # 4

What is our business? Who's our customer?What do our customers value?What should our business be?All these simple-sounding questions definite a firm's ___________ .

Question # 5

All of the institutions in a channel are connected by flows:including physical flow, flow of ownership,payment flow, information flow, and _________ flow.

Question # 6

The marketing information system can serve __________ .

Question # 7

The flip side of e-marketing is ___________ the buying side of e-commerce.

Question # 8

The art and science of choosing target markets and building profitable relationship with them is called _______

Question # 9

McDonald's has traditionally been preoccupied with its current businesses and how to keep them it going. It has been accused of being complacent when it comes to opportunities in its constantly changing environment _________ involves adapting McDonald's to capitalize upon opportunities in its constantly changing environment.

Question # 10

A general practice when using captive-product pricing is to set the price of the main product ________ and set _______ on the associate's supplies

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NAT-II Marketing Chapter 0 Important MCQ's

Sr.# Question Answer
1 Defining people by their birth date may be less effective than segmenting them by their _________ or __________ .
A. income; occupation
B. lifestyle; occupation
C. lifestyle; life stage
D. occupation; life stage
2
_________ is the first step in creating effective advertising messages deciding what general message will be communicated to consumers.
A. Deciding advertising clutter
B. Message strategy
C. Media opportunity
D. Rewarding consumers
3 Once it has chosen a position, a company must take strong steps to deliver and communicate the desired position to target consumers. Which step is not correct?
A. The company's marketing mix efforts must support the positioning strategy
B. Positioning the company calls for concrete action, not just talk
C. Designing the marketing mix involves working out the strategic
D. Its service personnel, retailers, and advertising messages must match correctly
4 Desirable qualities for a brand name include all of the following except _______ .
A. It should suggest something about the product's benefits and qualities
B. It should be easy to pronounce, recognize, and remember
C. The brand should almost always be a long word to get attention
D. The name should translate easily into foreign languages
5 Search engines, portals, e-tailers and dot-coms are example of __________ , selling products and services directly to final buyers via the internet.
A. click and mortar E-marketers
B. brick and mortar retailers
C. new age business
D. click only marketers
6 To handle objections successfully. a salesperson should use a positive approach, seek out hidden objections, ask the buyer to clarify any objections, take objections as opportunities to provide more information, and __________ .
A. turn the objections into humor
B. seek to minimize or play down the objections
C. compliment the buyer for bringing the objections up
D. turn the objections into reasons for buying E. A and C
7 All of the following phrases reflect a firm's value proposition, except which one?
A. Altoids is positioned as "the curiously strong mint
B. Porsche promises driving performance and excitement
C. Cheer laundry detergent promises powerful cleaning at all temperatures
D. All of the above are correct
8
Manufacturers may offer a (n) _________ in return for the retailer's agreement to feature the manufacturer's products in some way..
A. POP promotion
B. allowance
C. incentive promotion
D. price pack
9
The advertiser must decide on the desired media impact the _______ of a
message through a given medium.
A. reach
B. illustration
C. qualitative value
D. copy
10
A company must consider four special service characteristics when designing marketing programs.
Which is not one of these characteristics?
A. Instangibility
B. Inseparability
C. Perishability
D. Interactive marketing

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