NAT IIM Management Science Marketing Online Test for Pakistani Students

MCQ's Test For NAT II Management Science Marketing

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NAT II Management Science Marketing

00:00
Question # 1

All of the following are part of habitual buying behavior except which one?

Question # 2

The research plan outlines sources of existing data and spells out the specific research approaches, contact methods, _________, and instruments that researchers use to gather new data.

Question # 3

It is typical for top management to give the product development team general strategic directions but no ________ or __________ .

Question # 4

Advertising campaigns can help to create name recognition, brand knowledge, and maybe even some brand preference. However, the fact is that brands are not maintained by advertising but by the __________ .

Question # 5

_________ is the first step in creating effective advertising messages deciding what general message will be communicated to consumers.

Question # 6

With target costing, marketers will first ________ and then _______ .

Question # 7

________ moved in to.fill the low-priced. high-volume gap. They buy at less than regular wholesale prices and charge consumers less than retail

Question # 8

Banks classify customers into one of four relationship group, according to their potential profitability and projected loyalty. JP Morgan Chase Bank wishes to examine its database and identify customers who are profitable but not loyal. According to the authors of the text, it plans to use promotional blitzes to attract the group called ______

Question # 9

Dummy Questions

Question # 10

What is the name of an element of advertising strategy?

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NAT-II Marketing Chapter 0 Important MCQ's

Sr.# Question Answer
1 Pooling resources with other firms in order to succeed beyond managing the supply chain illustrates the _______ partnership
A. Management contracting
B. Licensing
C. Supply chain management
D. Strategic alliance
2 ________ should he market oriented and defined in terms of _________
A. Strategic plans; company needs
B. Annual plans; product needs
C. Long-range plans; company needs
D. Mission statements; customer needs
3 This type of store offers no home deliveries and often accepts no credit cards; however. this type of store does offer ultralow prices and deals on selected branded merchandise. What is it called?
A. A superstore
B. A specialty store
C. A warehouse club
D. chain store
4 Search engines, portals, e-tailers and dot-coms are example of __________ , selling products and services directly to final buyers via the internet.
A. click and mortar E-marketers
B. brick and mortar retailers
C. new age business
D. click only marketers
5 Merchandising _________ are corporations that combine several' different retailing forms under central ownership.
A. conglomerates
B. agents
C. brokers
D. franchises
6 Which is NOT a part of the buyer's black box?
A. Observable buyer responses
B. Product choice
C. Need recognition
D. Dealer choice
7 All of the following statements are accurate descriptions of the demographic profile of online consumers, except which one?
A. Today, young,techy, upscale professionals heavily populate use of the internet
B. Almost two thirds of U.S. households surf the Internet
C. The Internet provides e-marketers with access to a broad range of demographic segments
D. Children and teens are going online more than any other age group
8 _________ are subtle stimuli that determine where, when, and how a person responds to purchasing an item.
A. Cues
B. Drives
C. Messages
D. Personalities
9 Desirable qualities for a brand name include all of the following except _______ .
A. It should suggest something about the product's benefits and qualities
B. It should be easy to pronounce, recognize, and remember
C. The brand should almost always be a long word to get attention
D. The name should translate easily into foreign languages
10 Generally, the consumer's purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. What is one of these factors?
A. Post purchase behavior
B. Attitude of others
C. Cognitive dissonance
D. Habitual buying behavior

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