All of the following are accurate descriptions of modern marketing today, except which one?
Question # 2
In selecting media vehicles, the planner must balance media cost
measures against several media impact factors. First, the planner
should balance costs against the media vehicle's _________ .
Question # 3
Search engines, portals, e-tailers and dot-coms are example of __________ , selling products and services directly to final buyers via the internet.
Question # 4
Statiscians have projected the world's population to reach _________ billion by the year 2030
Question # 5
Analytical models help analyze marketing information collected from research. These models can help answer ________ and _______ questions.
Question # 6
Retailers have become concerned that there are already too many brands,with too few differences between them. Thus, Procter & Gamble and other large consumer-product marketers are now pursuing _________ strategies ________ weeding out weaker brands and focusing their marketing dollars only on brands that can achieve the number-one Or number-two market share positions in their categories.
Question # 7
In choosing a transportation mode for a product. shippers must balance the considerations of speed. dependability. cost, and ________ .
Question # 8
Who are the echo boomers?
Question # 9
What are the three gaps that separate goods and services from those who would use them?
Question # 10
Colgate toothpaste. the flagship product of Colgate-Palmolive Company. has been a success for generations. The parent company's success is so well known that it could enter the solar energy business, but that would not take advantage of its core competency, providing a plethora of brands to large groups of customers. This reflects that Colgate-Palmolive should base its mission on its ___________ .
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