Once it has chosen a position, a company must take strong steps to deliver and communicate the desired position to target consumers. Which step is not correct?
Question # 2
Which one is the best description of "channel conflict"?
Question # 3
Advertising campaigns can help to create name recognition, brand knowledge, and maybe even some brand preference. However, the fact is that brands are not maintained by advertising but by the __________ .
Question # 4
The prospecting step in the selling process includes identifying and _________ the prospects. Without both of them much time and effort will be wasted.
Question # 5
The art and science of choosing target markets and building profitable relationship with them is called _______
Question # 6
These employees are well-educated, well-trained professionals who work to build and maintain long-term customer relationships by listening to their customers, assessing customer needs, and organizing the company's' efforts to solve customer problems.Who are these employees?
Question # 7
What is a major advantage of product bundle pricing?
Question # 8
Search engines, portals, e-tailers and dot-coms are example of __________ , selling products and services directly to final buyers via the internet.
Question # 9
When a firm attempts to increase sales during the maturity stage of the PLC by changing one or more marketing mix elements, it is __________
Question # 10
An advantage of a vertical marketing first and then system (VMS) is that it acts as a __________ system.
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