NAT IIM Management Science Marketing Online Test for Pakistani Students

MCQ's Test For NAT II Management Science Marketing

Try The MCQ's Test For NAT II Management Science Marketing

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NAT II Management Science Marketing

00:00
Question # 1

The recent rash of business scandals and increased concerns about the environment have created fresh interest in the issues of _________ and _______ .

Question # 2

In general. which choice would a company make toward declining products?

Question # 3

All of the institutions in a channel are connected by flows:including physical flow, flow of ownership,payment flow, information flow, and _________ flow.

Question # 4

Kiosk marketing is used for ___________ .

Question # 5

A general practice when using captive-product pricing is to set the price of the main product ________ and set _______ on the associate's supplies

Question # 6

The prospecting step in the selling process includes identifying and _________ the prospects. Without both of them much time and effort will be wasted.

Question # 7

Which function(s) may be performed by a public relations department?

Question # 8

The marketing control process entail's the following steps in order; setting goals,_________, evaluating performance, and ________ .

Question # 9

The art and science of choosing target markets and building profitable relationship with them is called _______

Question # 10

Which of the following statements best explains why idea screening may be the most import step of new product development?

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NAT-II Marketing Chapter 0 Important MCQ's

Sr.# Question Answer
1 A company sets not a single price, but rather a ______ that covers different items in its line that change over time as products move through their lite cycles.
A. pricing range
B. pricing structure
C. pricing loop
D. pricing cycle
2 Ernst Engel's laws generally have been supported by recent studies. He discovered that as family income rises, the percentage spent on ________ declines and the percentage spent on ________ remains about constant
A. food; clothing
B. clothing; recreation/ entertainment
C. food; housing
3
The advertiser must decide on the desired media impact the _______ of a
message through a given medium.
A. reach
B. illustration
C. qualitative value
D. copy
4 Firms gain this type of advantage through the way they design their distribution coverage, expertise, and performance. Which differentiation is it?
A. Services differentiation
B. Channel differentiation
C. People differentiation
D. Product differentiation
5 Which of the steps in the marketing research process has been left out:defining the problems and research objectives, implementing the research plan, and interpreting and reporting the findings?
A. Developing the research budget
B. Choosing the research agency
C. Choosing the research method
D. Developing the research plan
6 All of the institutions in a channel are connected by flows:including physical flow, flow of ownership,payment flow, information flow, and _________ flow.
A. promotion
B. acquisition
C. customer
D. return product
7 In general. which choice would a company make toward declining products?
A. Maintain or harvest them
B. Harvest or drop them
C. Maintain. harvest, or drop them
D. Maintain or drop them
8 In 1999, Starbucks purchased Hear Music and began making compilation music CDs to play and sell in its stores. It has also tested new restaurant concepts, such as Circadia in San Francisco. Starbucks is considering __________ .
A. new product development
B. market development
C. diversification
D. market penetration
9 Judy Hammerschmidt regularly conducts online marketing research at work. She found that it has several advantages over traditional methods. Which of these is not an advantage?
A. Respondent tend to be more honest
B. It is more cost efficient
C. Report generation turnaround time is much quicker
D. There is greater personal interaction
10 Saturn is "a different kind of company, different kind of a car"; the Hummer is "like nothing else." These statement reflect a firm's ________
A. product portfolio
B. target markets
C. market positioning
D. strategy

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