NAT IIM Management Science Marketing Online Test for Pakistani Students

MCQ's Test For NAT II Management Science Marketing

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NAT II Management Science Marketing

00:00
Question # 1

Many marketers believe that _________ and _________ provide the best basis for segmenting business markets.

Question # 2

From the economic system's point of view, the role of marketing intermediaries is to transform the _________ made by producers into the _______ wanted by consumers.

Question # 3

Consumer can show their allegiance to brands, stores, or companies. Marketers can use this information to segment consumers by _________ .

Question # 4

What are the three gaps that separate goods and services from those who would use them?

Question # 5

________ uses buyers' perceptions of what a product is worth, not the seller's cost, as the key to pricing.

Question # 6

Most retailers also charge manufacturers _________ payments demanded by retailers before they will accept new products and find a place for them on the shelves

Question # 7

Exclusive dealing is legal as long as it does not ___________ or tends to create a monopoly and as long as both parties enter into the agreement _________ .

Question # 8

In 1999, Starbucks purchased Hear Music and began making compilation music CDs to play and sell in its stores. It has also tested new restaurant concepts, such as Circadia in San Francisco. Starbucks is considering __________ .

Question # 9

Merchandising _________ are corporations that combine several' different retailing forms under central ownership.

Question # 10

Canada Dry and Colgate-Palmolive have appointed _________ managers to maintain and protect their brand's images, associations, and quality, and to prevent short-term actions by overeager brand managers from hurting the brand.

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NAT-II Marketing Chapter 0 Important MCQ's

Sr.# Question Answer
1 Judy Hammerschmidt regularly conducts online marketing research at work. She found that it has several advantages over traditional methods. Which of these is not an advantage?
A. Respondent tend to be more honest
B. It is more cost efficient
C. Report generation turnaround time is much quicker
D. There is greater personal interaction
2 Most retailers also charge manufacturers _________ payments demanded by retailers before they will accept new products and find a place for them on the shelves
A. slotting fees
B. private fees
C. line extension fees
D. product line fees
3 A company's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to pursue its advertising and marketing objectives. This is also called ________ .
A. direct marketing
B. integrated marketing
C. promotional mix
D. competitive marketing
4 ________ refers to the unique psychological characteristics that lead to relatively consistent and lasting responses to one's own environment.It is usually described in traits such as self-confidence, dominance, sociability, autonomy, defensiveness, adaptability, and aggressiveness.
A. Alternative evaluations
B. Beliefs
C. Culture
D. Personality
5 Kiosk marketing is used for ___________ .
A. consumer marketing
B. business marketing
C. consumer and business marketing
D. industrial maketing
6
_________ is the first step in creating effective advertising messages deciding what general message will be communicated to consumers.
A. Deciding advertising clutter
B. Message strategy
C. Media opportunity
D. Rewarding consumers
7 All of the following statements are accurate descriptions of the demographic profile of online consumers, except which one?
A. Today, young,techy, upscale professionals heavily populate use of the internet
B. Almost two thirds of U.S. households surf the Internet
C. The Internet provides e-marketers with access to a broad range of demographic segments
D. Children and teens are going online more than any other age group
8 Desirable qualities for a brand name include all of the following except _______ .
A. It should suggest something about the product's benefits and qualities
B. It should be easy to pronounce, recognize, and remember
C. The brand should almost always be a long word to get attention
D. The name should translate easily into foreign languages
9 Analytical models help analyze marketing information collected from research. These models can help answer ________ and _______ questions.
A. short; simple
B. what if; which is best
C. relevant; difficult
D. advance; difficult
10 Retailers have become concerned that there are already too many brands,with too few differences between them. Thus, Procter & Gamble and other large consumer-product marketers are now pursuing _________ strategies ________ weeding out weaker brands and focusing their marketing dollars only on brands that can achieve the number-one Or number-two market share positions in their categories.
A. megabrand
B. service inseparability
C. social marketing

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