NAT IIM Management Science Marketing Online Test for Pakistani Students

MCQ's Test For NAT II Management Science Marketing

Try The MCQ's Test For NAT II Management Science Marketing

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NAT II Management Science Marketing

00:00
Question # 1

The marketing control process entail's the following steps in order; setting goals,_________, evaluating performance, and ________ .

Question # 2

Which is NOT a part of the buyer's black box?

Question # 3

All of the following are part of habitual buying behavior except which one?

Question # 4

When simple message ideas become great ad campaigns, usually the ______ and the ________ will team up to generate many creative concepts. hoping that one of these concepts will turn out to be the big idea.

Question # 5

In choosing a transportation mode for a product. shippers must balance the considerations of speed. dependability. cost, and ________ .

Question # 6

Defining people by their birth date may be less effective than segmenting them by their _________ or __________ .

Question # 7

Statiscians have projected the world's population to reach _________ billion by the year 2030

Question # 8

As a marketer of pesticides, you should be concerned about all of the following natural environment trends mentioned in your text except _________ .

Question # 9

All of the institutions in a channel are connected by flows:including physical flow, flow of ownership,payment flow, information flow, and _________ flow.

Question # 10

Target marketing sometimes generates controversy and concern.Issues usually involve the targetting of ___________ consumers with _______ products.

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NAT-II Marketing Chapter 0 Important MCQ's

Sr.# Question Answer
1 In general. which choice would a company make toward declining products?
A. Maintain or harvest them
B. Harvest or drop them
C. Maintain. harvest, or drop them
D. Maintain or drop them
2 Firms gain this type of advantage through the way they design their distribution coverage, expertise, and performance. Which differentiation is it?
A. Services differentiation
B. Channel differentiation
C. People differentiation
D. Product differentiation
3 Which one is the best description of "channel conflict"?
A. There would be too many customers on a company's site at one time
B. If a company sells its products or services online,it would be competing with its offline retailers
C. It would be had to find its business online
D. The online description of a product would not be convincing enough to close a sale
4 Colgate toothpaste. the flagship product of Colgate-Palmolive Company. has been a success for generations. The parent company's success is so well known that it could enter the solar energy business, but that would not take advantage of its core competency, providing a plethora of brands to large groups of customers. This reflects that Colgate-Palmolive should base its mission on its ___________ .
A. market environment
B. distinctive competencies
C. bottom-line orientation
D. resource strengths
5 This systematic collection and analysis of publicly available information of publicly available information about competitors and developments in the marketing environment is very useful. What is it called?
A. Marketing data
B. Marketing inelligence
C. Web Master
D. Sales and sales management
6 Companies set prices by selecting a general pricing approach that includes one or more of three sets of factors. One of these is the buyer-based approach, which means ________ .
A. value-based pricing
B. going-rate and sealed-bid pricing
C. cost-plus pricing, break-even analysis, and target profit pricing
D. low-price image
7 AMF Research group must guard against problems during the implementation phase of marketing research for its clients. Typically, management will not encounter which of these problems?
A. Contacting respondents
B. Respondent who refuse to cooperate or give biased answer
C. Interviewers who make mistakes or take shortcuts
D. Interpreting and reporting the findings
8 Your assistant wants to use secondary data exclusively for the current research project. You advise him that the use of secondary data has some potential problems. Which of the following is not one of them?
A. It may not exist
B. All of the needed data is rarely available
C. It may not be useable
D. it is generally more expensive when purchased from the government
9 This type of stores carries a wide variety of product lines. They have been squeezed between more focused and flexible specialty stores on the one hand and more efficient, lower-priced discounters on the other. Service remains the key differentiating factor. What type is it?
A. Chain stores
B. Department stores
C. Factory outlet stores
D. Merchant wholesaler stores
10 When a firm attempts to increase sales during the maturity stage of the PLC by changing one or more marketing mix elements, it is __________
A. modifying the marketing mix
B. changing promotion
C. improving advertising
D. increasing promotion budget

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