NAT IIM Management Science Marketing Online Test for Pakistani Students

MCQ's Test For NAT II Management Science Marketing

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NAT II Management Science Marketing

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Question # 1

Which of the steps in the marketing research process has been left out:defining the problems and research objectives, implementing the research plan, and interpreting and reporting the findings?

Question # 2

All of the statements below reflect the definition of customer-perceived value, except which one?

Question # 3

Why does Procter & Gamble offer products that complete with one another on the same supermarket shelves?

Question # 4

The marketing information system can serve __________ .

Question # 5

Management sets standards that state the amount each salesperson should sell and how sales should be divided among the company's products with __________ .

Question # 6

Firms gain this type of advantage through the way they design their distribution coverage, expertise, and performance. Which differentiation is it?

Question # 7

Bank, credit companies, insurance companies, and other business that help finance transaction or insure against the risks associated with the buying and selling of goods and services are referred to as ___________ .

Question # 8

At first, what did the established brick-and-mortar firms do when the click-only firms began doing business?

Question # 9

Tommy Baker is in charge of customer relationship management for American Pie Nostalgia. As a result of his effort in this area, his firm enjoys all of the following except ________ .

Question # 10

What is our business? Who's our customer?What do our customers value?What should our business be?All these simple-sounding questions definite a firm's ___________ .

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NAT-II Marketing Chapter 0 Important MCQ's

Sr.# Question Answer
1 It is typical for top management to give the product development team general strategic directions but no ________ or __________ .
A. clear-cut product idea; resource limitation
B. clear-cut product idea: work plan
C. work plan; budget
D. freedom limitation; budget restraints
2 All of the statements below reflect the definition of customer-perceived value, except which one?
A. Alex brought home his Lexus for $45,000; he luxuriated in the handling and smell of the leather interior
B. FedEx offers reliable package delivery at a reasonable price
C. The benefits of undergraduate tuition at state schools are judged to be reasonable and fair in comparison to competing private schools
D. The benefits of diet soft drinks are judged to be reasonable and fair in comparison to other types of soft drinks
3 Bank, credit companies, insurance companies, and other business that help finance transaction or insure against the risks associated with the buying and selling of goods and services are referred to as ___________ .
A. financial intermediaries
B. physical distribution firms
C. marketing service agencies
D. resellers
4 Colgate toothpaste. the flagship product of Colgate-Palmolive Company. has been a success for generations. The parent company's success is so well known that it could enter the solar energy business, but that would not take advantage of its core competency, providing a plethora of brands to large groups of customers. This reflects that Colgate-Palmolive should base its mission on its ___________ .
A. market environment
B. distinctive competencies
C. bottom-line orientation
D. resource strengths
5 Firms gain this type of advantage through the way they design their distribution coverage, expertise, and performance. Which differentiation is it?
A. Services differentiation
B. Channel differentiation
C. People differentiation
D. Product differentiation
6 Canada Dry and Colgate-Palmolive have appointed _________ managers to maintain and protect their brand's images, associations, and quality, and to prevent short-term actions by overeager brand managers from hurting the brand.
A. product line
B. service
C. brand equity
D. brand extension
7 Sales applicants are typically not tested for _________ .
A. sales aptitude
B. organizational skills
C. accounting skills
D. analytical skills
8 ________ moved in to.fill the low-priced. high-volume gap. They buy at less than regular wholesale prices and charge consumers less than retail
A. Off-price retailers
B. Discount stores
C. Convenience stores
D. Chain store
9 ________ refers to the unique psychological characteristics that lead to relatively consistent and lasting responses to one's own environment.It is usually described in traits such as self-confidence, dominance, sociability, autonomy, defensiveness, adaptability, and aggressiveness.
A. Alternative evaluations
B. Beliefs
C. Culture
D. Personality
10 Ad man Rosser Reeves believes that firms should develop a USP for each brand and stick to it. What does USP stand?
A. Unique selling product
B. Unique services practice
C. Unique sales pitch
D. Unique selling proposition

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