NAT IIM Management Science Marketing Online Test for Pakistani Students

MCQ's Test For NAT II Management Science Marketing

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NAT II Management Science Marketing

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Question # 1

When a firm attempts to increase sales during the maturity stage of the PLC by changing one or more marketing mix elements, it is __________

Question # 2

This systematic collection and analysis of publicly available information of publicly available information about competitors and developments in the marketing environment is very useful. What is it called?

Question # 3

Hybrid marketing systems are also called ________ .

Question # 4

________ becomes more important as competition increases. The company's objective is to build selective demand.

Question # 5

Once it has chosen a position, a company must take strong steps to deliver and communicate the desired position to target consumers. Which step is not correct?

Question # 6

The art and science of choosing target markets and building profitable relationship with them is called _______

Question # 7

Desirable qualities for a brand name include all of the following except _______ .

Question # 8

A company's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to pursue its advertising and marketing objectives. This is also called ________ .

Question # 9

Advertising campaigns can help to create name recognition, brand knowledge, and maybe even some brand preference. However, the fact is that brands are not maintained by advertising but by the __________ .

Question # 10

Big Moose Toys is a market pioneer introducing a modern version of Bullwinkle the Moose. Their version of Rocky the Flying Squirrel targeted to baby boomers was a strongsuccess. The new launch strategy for Bullwinkle must be consistent with the intended _________ .

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Sr.# Question Answer
1 Judy Hammerschmidt regularly conducts online marketing research at work. She found that it has several advantages over traditional methods. Which of these is not an advantage?
A. Respondent tend to be more honest
B. It is more cost efficient
C. Report generation turnaround time is much quicker
D. There is greater personal interaction
2
Which function(s) may be performed by a public relations department?
A. Product publicity
B. Lobbying
C. Public affairs
D. All of the above
3 ________ uses buyers' perceptions of what a product is worth, not the seller's cost, as the key to pricing.
A. Value-based pricing
B. Target costing
C. Variable costs
D. Price elasticity
4 AMF Research group must guard against problems during the implementation phase of marketing research for its clients. Typically, management will not encounter which of these problems?
A. Contacting respondents
B. Respondent who refuse to cooperate or give biased answer
C. Interviewers who make mistakes or take shortcuts
D. Interpreting and reporting the findings
5 The Facts For you research firm has just released a report that one of these groups of workers has declined during the last 20 years. Which one is it?
A. White collar
B. Blue collar
C. Service
D. Unemployed
6 Dummy Questions
A. 1
B. 2
C. 3
D. 4
7 Firms gain this type of advantage through the way they design their distribution coverage, expertise, and performance. Which differentiation is it?
A. Services differentiation
B. Channel differentiation
C. People differentiation
D. Product differentiation
8 The marketing information system can serve __________ .
A. the company's marketing managers
B. suppliers
C. resellers
D. marketing services agencies
9 _________ are subtle stimuli that determine where, when, and how a person responds to purchasing an item.
A. Cues
B. Drives
C. Messages
D. Personalities
10 How do consumers respond to various marketing efforts the company might use? The starting point is the __________ of a buyer's behaviour
A. belief
B. subculture
C. post purchase feeling
D. stimulus-response

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