NAT IIM Management Science Marketing Online Test for Pakistani Students

MCQ's Test For NAT II Management Science Marketing

Try The MCQ's Test For NAT II Management Science Marketing

  • Total Questions10

  • Time Allowed10

Start Test Download PDF

NAT II Management Science Marketing

00:00
Question # 1

At first, what did the established brick-and-mortar firms do when the click-only firms began doing business?

Question # 2

What are the three gaps that separate goods and services from those who would use them?

Question # 3

The flip side of e-marketing is ___________ the buying side of e-commerce.

Question # 4

Which of the following will likely not be revealed in a test market'?

Question # 5

Banks classify customers into one of four relationship group, according to their potential profitability and projected loyalty. JP Morgan Chase Bank wishes to examine its database and identify customers who are profitable but not loyal. According to the authors of the text, it plans to use promotional blitzes to attract the group called ______

Question # 6

What is the most important point in retailing success?

Question # 7

In general, a company should enter only segment in which it can _______ and __________ .

Question # 8

A comprehensive database is a tremendous tool for the direct marketer. It should contain data that is geographic, demographic. psychographic, and __________ in nature.

Question # 9

In selecting media vehicles, the planner must balance media cost
measures against several media impact factors. First, the planner
should balance costs against the media vehicle's _________ .

Question # 10

How do consumers respond to various marketing efforts the company might use? The starting point is the __________ of a buyer's behaviour

Submit

Prepare Complete Set Wise NAT II Management Science Marketing MCQs Online With Answers


Topic Test

00:00
Submit

Top Scorers Of NAT II Management Science Marketing MCQ`s Test

  • M
    Mehwish 19 - Aug - 2021 01 Min 01 Sec 10/10
  • N
    noor 22 - Jul - 2018 00 Min 46 Sec 9/10
  • M
    Muhammad Hafeez 28 - Jan - 2021 01 Min 27 Sec 9/10
  • M
    Maya Kumari 18 - Jun - 2022 01 Min 29 Sec 9/10
  • A
    Ali 16 - Aug - 2018 02 Min 52 Sec 8/10
  • S
    simi 16 - Aug - 2018 03 Min 23 Sec 8/10
  • M
    M-Shaheen 10 - Dec - 2018 06 Min 38 Sec 8/10
  • U
    umair 12 - Jun - 2021 06 Min 44 Sec 7/10
  • M
    Muhammad Mohsin Bhatti 15 - Sep - 2022 06 Min 22 Sec 6/10
  • M
    Maryam 05 - Dec - 2018 06 Min 48 Sec 6/10
  • N
    Namia 01 - Oct - 2021 09 Min 53 Sec 6/10
  • U
    Unknown 22 - Jul - 2018 00 Min 02 Sec 5/10
  • A
    Afshan Ashraf 24 - Sep - 2018 00 Min 10 Sec 5/10
  • M
    Maryam 26 - Mar - 2019 04 Min 12 Sec 5/10
  • A
    armeen 04 - Aug - 2018 05 Min 51 Sec 5/10

NAT-II Marketing Chapter 0 Important MCQ's

Sr.# Question Answer
1 When setting prices, the company also must consider other factors in its external environment ________ can have a strong impact on the firm's pricing strategies. This includes factors such as boom or recession, inflation, and interest rates affecting pricing decisions.
A. Demand curve
B. Economic conditions
C. Target costing
D. Value-based pricing
2 Sales applicants are typically not tested for _________ .
A. sales aptitude
B. organizational skills
C. accounting skills
D. analytical skills
3 Merchandising _________ are corporations that combine several' different retailing forms under central ownership.
A. conglomerates
B. agents
C. brokers
D. franchises
4 Search engines, portals, e-tailers and dot-coms are example of __________ , selling products and services directly to final buyers via the internet.
A. click and mortar E-marketers
B. brick and mortar retailers
C. new age business
D. click only marketers
5 In 1999, Starbucks purchased Hear Music and began making compilation music CDs to play and sell in its stores. It has also tested new restaurant concepts, such as Circadia in San Francisco. Starbucks is considering __________ .
A. new product development
B. market development
C. diversification
D. market penetration
6 Colgate toothpaste. the flagship product of Colgate-Palmolive Company. has been a success for generations. The parent company's success is so well known that it could enter the solar energy business, but that would not take advantage of its core competency, providing a plethora of brands to large groups of customers. This reflects that Colgate-Palmolive should base its mission on its ___________ .
A. market environment
B. distinctive competencies
C. bottom-line orientation
D. resource strengths
7 Judy Hammerschmidt regularly conducts online marketing research at work. She found that it has several advantages over traditional methods. Which of these is not an advantage?
A. Respondent tend to be more honest
B. It is more cost efficient
C. Report generation turnaround time is much quicker
D. There is greater personal interaction
8 It is especially difficult for many Western firms to break into the closely knit tradition-bound ___________ distribution network.
A. Chinese
B. Japanese
C. Mexican
D. Canadian
9 Once it has chosen a position, a company must take strong steps to deliver and communicate the desired position to target consumers. Which step is not correct?
A. The company's marketing mix efforts must support the positioning strategy
B. Positioning the company calls for concrete action, not just talk
C. Designing the marketing mix involves working out the strategic
D. Its service personnel, retailers, and advertising messages must match correctly
10
McDonald's has traditionally been preoccupied with its current businesses and how to keep them it going. It has been accused of being complacent when it comes to opportunities in its constantly changing environment _________ involves adapting McDonald's to capitalize upon opportunities in its constantly changing environment.
A. Long-range planning
B. Annual planning
C. Strategic planning
D. Operational planning

Test Questions

Is this page helpful?

Share your comments & questions here

Guest

  • No comments yet. Be the first to comment!