NAT IIM Management Science Marketing Online Test for Pakistani Students

MCQ's Test For NAT II Management Science Marketing

Try The MCQ's Test For NAT II Management Science Marketing

  • Total Questions10

  • Time Allowed10

Start Test Download PDF

NAT II Management Science Marketing

00:00
Question # 1

Nearly 40 million Americans are working out of their homes with electronic conveniences. They are called the _________ market.

Question # 2

Which function(s) may be performed by a public relations department?

Question # 3

Tommy Baker is in charge of customer relationship management for American Pie Nostalgia. As a result of his effort in this area, his firm enjoys all of the following except ________ .

Question # 4

Advertising campaigns can help to create name recognition, brand knowledge, and maybe even some brand preference. However, the fact is that brands are not maintained by advertising but by the __________ .

Question # 5

In the BCG approach, ______________ are high-share, high-growth business or products. They need heavy investment to finance rapid growth. When their growth slows down, they turn into ___________.

Question # 6

Which of the following is not a disadvantage of a product sales force structure?

Question # 7

_________ is the first step in creating effective advertising messages deciding what general message will be communicated to consumers.

Question # 8

The flip side of e-marketing is ___________ the buying side of e-commerce.

Question # 9

Your firm added three new products earlier this year to add variety for customers. Two of them failed to reach even minimal sales. What could be a possible cause?

Question # 10

A ________ , the largest and most dramatic of its kind, contains from 40 to 200 stores. It is like a covered mini-downtown and attracts customers from a wide area.

Submit

Prepare Complete Set Wise NAT II Management Science Marketing MCQs Online With Answers


Topic Test

00:00
Submit

Top Scorers Of NAT II Management Science Marketing MCQ`s Test

  • M
    Mehwish 19 - Aug - 2021 01 Min 01 Sec 10/10
  • N
    noor 22 - Jul - 2018 00 Min 46 Sec 9/10
  • M
    Muhammad Hafeez 28 - Jan - 2021 01 Min 27 Sec 9/10
  • M
    Maya Kumari 18 - Jun - 2022 01 Min 29 Sec 9/10
  • A
    Ali 16 - Aug - 2018 02 Min 52 Sec 8/10
  • S
    simi 16 - Aug - 2018 03 Min 23 Sec 8/10
  • M
    M-Shaheen 10 - Dec - 2018 06 Min 38 Sec 8/10
  • U
    umair 12 - Jun - 2021 06 Min 44 Sec 7/10
  • M
    Muhammad Mohsin Bhatti 15 - Sep - 2022 06 Min 22 Sec 6/10
  • M
    Maryam 05 - Dec - 2018 06 Min 48 Sec 6/10
  • N
    Namia 01 - Oct - 2021 09 Min 53 Sec 6/10
  • U
    Unknown 22 - Jul - 2018 00 Min 02 Sec 5/10
  • A
    Afshan Ashraf 24 - Sep - 2018 00 Min 10 Sec 5/10
  • M
    Maryam 26 - Mar - 2019 04 Min 12 Sec 5/10
  • A
    armeen 04 - Aug - 2018 05 Min 51 Sec 5/10

NAT-II Marketing Chapter 0 Important MCQ's

Sr.# Question Answer
1 As a marketer of pesticides, you should be concerned about all of the following natural environment trends mentioned in your text except _________ .
A. shortages of raw materials
B. increased pollution
C. increased government intervention
D. government subsidies
2 A company's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to pursue its advertising and marketing objectives. This is also called ________ .
A. direct marketing
B. integrated marketing
C. promotional mix
D. competitive marketing
3
Which function(s) may be performed by a public relations department?
A. Product publicity
B. Lobbying
C. Public affairs
D. All of the above
4 The ________ is used/depicted when new types of retailing forms begin as low-margin, low-price, low-status operations. These new retailers challenge established retailers and eventually take their place.
A. agent
B. broker
C. wheel-of-retailing concept
D. warehousing
5 Which is not true of mature consumers?
A. The best strategy is to appeal to their active, multidimensional lives
B. They are an ideal market for exotic travel
C. High-tech home entertainment products appeal to them
D. They place more importance on brand names and are more brand loyal
6 ___________ involves looking. at ii tether a company's basic strategies are well matched to its opportunities
A. Operating control
B. Marketing audit
C. Marketing control
D. Strategic control
7
McDonald's has traditionally been preoccupied with its current businesses and how to keep them it going. It has been accused of being complacent when it comes to opportunities in its constantly changing environment _________ involves adapting McDonald's to capitalize upon opportunities in its constantly changing environment.
A. Long-range planning
B. Annual planning
C. Strategic planning
D. Operational planning
8 A _______ is the basis of all discount operations and is typically used by sellers of convenience goods. These retailers serve customers who perform their own "locate-compare-select" process to save money.
A. limited-service retailer
B. self-service retailer
C. full-service retailer
D. specialty-service retailer
9
Current view holds that salespeople should be concerned with producing
customer satisfaction and company profit. So whom do they generally
serve?
A. They represent the company to customers
B. They represent the company to investors
C. They represent the customer to the company
D. A and C
10 Once it has chosen a position, a company must take strong steps to deliver and communicate the desired position to target consumers. Which step is not correct?
A. The company's marketing mix efforts must support the positioning strategy
B. Positioning the company calls for concrete action, not just talk
C. Designing the marketing mix involves working out the strategic
D. Its service personnel, retailers, and advertising messages must match correctly

Test Questions

Is this page helpful?

Share your comments & questions here

Guest

  • No comments yet. Be the first to comment!