NAT IIM Management Science Marketing Online Test for Pakistani Students

MCQ's Test For NAT II Management Science Marketing

Try The MCQ's Test For NAT II Management Science Marketing

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NAT II Management Science Marketing

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Question # 1

Colgate toothpaste. the flagship product of Colgate-Palmolive Company. has been a success for generations. The parent company's success is so well known that it could enter the solar energy business, but that would not take advantage of its core competency, providing a plethora of brands to large groups of customers. This reflects that Colgate-Palmolive should base its mission on its ___________ .

Question # 2

Companies set prices by selecting a general pricing approach that includes one or more of three sets of factors. One of these is the buyer-based approach, which means ________ .

Question # 3

What is the name of an element of advertising strategy?

Question # 4

Which of the following is not a disadvantage of a product sales force structure?

Question # 5

Once it has chosen a position, a company must take strong steps to deliver and communicate the desired position to target consumers. Which step is not correct?

Question # 6

Which is NOT a part of the buyer's black box?

Question # 7

It is especially difficult for many Western firms to break into the closely knit tradition-bound ___________ distribution network.

Question # 8

_________ are subtle stimuli that determine where, when, and how a person responds to purchasing an item.

Question # 9

Companies use third-party logistics providers for all of the following reasons except one. Which do you think it is?

Question # 10

Which stage of the typical consumer product life cycle is out of place?

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NAT-II Marketing Chapter 0 Important MCQ's

Sr.# Question Answer
1 All of the institutions in a channel are connected by flows:including physical flow, flow of ownership,payment flow, information flow, and _________ flow.
A. promotion
B. acquisition
C. customer
D. return product
2 Which is not true of mature consumers?
A. The best strategy is to appeal to their active, multidimensional lives
B. They are an ideal market for exotic travel
C. High-tech home entertainment products appeal to them
D. They place more importance on brand names and are more brand loyal
3 Defining people by their birth date may be less effective than segmenting them by their _________ or __________ .
A. income; occupation
B. lifestyle; occupation
C. lifestyle; life stage
D. occupation; life stage
4 In the BCG approach, ______________ are high-share, high-growth business or products. They need heavy investment to finance rapid growth. When their growth slows down, they turn into ___________.
A. cash cows; stars
B. question marks; dogs
C. stars; question marks
D. stars; cash cows
5
A company must consider four special service characteristics when designing marketing programs.
Which is not one of these characteristics?
A. Instangibility
B. Inseparability
C. Perishability
D. Interactive marketing
6 The marketing information system can serve __________ .
A. the company's marketing managers
B. suppliers
C. resellers
D. marketing services agencies
7 Saturn is "a different kind of company, different kind of a car"; the Hummer is "like nothing else." These statement reflect a firm's ________
A. product portfolio
B. target markets
C. market positioning
D. strategy
8
_________ is the first step in creating effective advertising messages deciding what general message will be communicated to consumers.
A. Deciding advertising clutter
B. Message strategy
C. Media opportunity
D. Rewarding consumers
9 Kiosk marketing is used for ___________ .
A. consumer marketing
B. business marketing
C. consumer and business marketing
D. industrial maketing
10 This type of store offers no home deliveries and often accepts no credit cards; however. this type of store does offer ultralow prices and deals on selected branded merchandise. What is it called?
A. A superstore
B. A specialty store
C. A warehouse club
D. chain store

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