NAT IIM Management Science Marketing Online Test for Pakistani Students

MCQ's Test For NAT II Management Science Marketing

Try The MCQ's Test For NAT II Management Science Marketing

  • Total Questions10

  • Time Allowed10

NAT II Management Science Marketing

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Question # 1

What is our business? Who's our customer?What do our customers value?What should our business be?All these simple-sounding questions definite a firm's ___________ .

Question # 2

Wainwright Industries has built a new prototype riding lawnmower especially for women. Joe .Wainwright and his staff have incorporated the functional features and must now convey the ___________ .

Question # 3

A company sets not a single price, but rather a ______ that covers different items in its line that change over time as products move through their lite cycles.

Question # 4

Defining people by their birth date may be less effective than segmenting them by their _________ or __________ .

Question # 5

Which one is the best description of "channel conflict"?

Question # 6

Your firm added three new products earlier this year to add variety for customers. Two of them failed to reach even minimal sales. What could be a possible cause?

Question # 7

Why does Procter & Gamble offer products that complete with one another on the same supermarket shelves?

Question # 8

This type of store offers no home deliveries and often accepts no credit cards; however. this type of store does offer ultralow prices and deals on selected branded merchandise. What is it called?

Question # 9

Sales force compensation should direct the sales force toward activities that are consistent with ___________ .

Question # 10

When simple message ideas become great ad campaigns, usually the ______ and the ________ will team up to generate many creative concepts. hoping that one of these concepts will turn out to be the big idea.

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NAT-II Marketing Chapter 0 Important MCQ's

Sr.# Question Answer
1 Saturn is "a different kind of company, different kind of a car"; the Hummer is "like nothing else." These statement reflect a firm's ________
A. product portfolio
B. target markets
C. market positioning
D. strategy
2 This type of stores carries a wide variety of product lines. They have been squeezed between more focused and flexible specialty stores on the one hand and more efficient, lower-priced discounters on the other. Service remains the key differentiating factor. What type is it?
A. Chain stores
B. Department stores
C. Factory outlet stores
D. Merchant wholesaler stores
3 A _________ is a smaller mall with upscale stores, convenient locations, and expensive atmosphere. Think of it as part of Main Street and part Fifth Avenue.
A. regional shopping center
B. lifestyle center
C. community shopping center
D. franchise
4 Statiscians have projected the world's population to reach _________ billion by the year 2030
A. 6.5
B. 6.9
C. 7.5
D. 8.1
5 Companies use third-party logistics providers for all of the following reasons except one. Which do you think it is?
A. It is more efficient to use them in many cases
B. They can perform the services at less cost
C. The company is free to focus 'more on its core business
D. ICC and the federal government -are beginning to mandate and regulate some industries
6 It is especially difficult for many Western firms to break into the closely knit tradition-bound ___________ distribution network.
A. Chinese
B. Japanese
C. Mexican
D. Canadian
7 Defining people by their birth date may be less effective than segmenting them by their _________ or __________ .
A. income; occupation
B. lifestyle; occupation
C. lifestyle; life stage
D. occupation; life stage
8 Sales force compensation should direct the sales force toward activities that are consistent with ___________ .
A. overall company strategies
B. overall marketing objectives
C. overall company objectives
D. overall department objectives
9 Ad man Rosser Reeves believes that firms should develop a USP for each brand and stick to it. What does USP stand?
A. Unique selling product
B. Unique services practice
C. Unique sales pitch
D. Unique selling proposition
10 ___________ involves looking. at ii tether a company's basic strategies are well matched to its opportunities
A. Operating control
B. Marketing audit
C. Marketing control
D. Strategic control

Test Questions

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