NAT IIM Management Science Marketing Online Test for Pakistani Students

MCQ's Test For NAT II Management Science Marketing

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NAT II Management Science Marketing

00:00
Question # 1

The flip side of e-marketing is ___________ the buying side of e-commerce.

Question # 2

All of the following are problems with matrix approaches. except which one?

Question # 3

Kiosk marketing is used for ___________ .

Question # 4

Big Moose Toys is a market pioneer introducing a modern version of Bullwinkle the Moose. Their version of Rocky the Flying Squirrel targeted to baby boomers was a strongsuccess. The new launch strategy for Bullwinkle must be consistent with the intended _________ .

Question # 5

A company sets not a single price, but rather a ______ that covers different items in its line that change over time as products move through their lite cycles.

Question # 6

The Facts For you research firm has just released a report that one of these groups of workers has declined during the last 20 years. Which one is it?

Question # 7

Firms gain this type of advantage through the way they design their distribution coverage, expertise, and performance. Which differentiation is it?

Question # 8

Dummy Questions

Question # 9

Most retailers also charge manufacturers _________ payments demanded by retailers before they will accept new products and find a place for them on the shelves

Question # 10

At first, what did the established brick-and-mortar firms do when the click-only firms began doing business?

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NAT-II Marketing Chapter 0 Important MCQ's

Sr.# Question Answer
1
A company must consider four special service characteristics when designing marketing programs.
Which is not one of these characteristics?
A. Instangibility
B. Inseparability
C. Perishability
D. Interactive marketing
2 What is the most important point in retailing success?
A. Fair prices
B. Good atmosphere
C. Helpful employees
D. Location
3 When amusement parks and movie theaters charge admission plus fees for food and other attractions, they are following a (n) _______ pricing strategy.
A. by-product
B. optional-product
C. captive-product
D. skimming
4 _________ occurs when two established brand names of different companies are used on the same product.
A. Brand extension
B. Brand equity
C. Co-branding
D. Internal marketing
5 Big Moose Toys is a market pioneer introducing a modern version of Bullwinkle the Moose. Their version of Rocky the Flying Squirrel targeted to baby boomers was a strongsuccess. The new launch strategy for Bullwinkle must be consistent with the intended _________ .
A. promotion campaign
B. product positioning
C. company image
D. target market
6 In choosing a transportation mode for a product. shippers must balance the considerations of speed. dependability. cost, and ________ .
A. weight
B. customer choice
C. availability
D. distance
7 This type of stores carries a wide variety of product lines. They have been squeezed between more focused and flexible specialty stores on the one hand and more efficient, lower-priced discounters on the other. Service remains the key differentiating factor. What type is it?
A. Chain stores
B. Department stores
C. Factory outlet stores
D. Merchant wholesaler stores
8 Pooling resources with other firms in order to succeed beyond managing the supply chain illustrates the _______ partnership
A. Management contracting
B. Licensing
C. Supply chain management
D. Strategic alliance
9 Sales force compensation should direct the sales force toward activities that are consistent with ___________ .
A. overall company strategies
B. overall marketing objectives
C. overall company objectives
D. overall department objectives
10 A company sets not a single price, but rather a ______ that covers different items in its line that change over time as products move through their lite cycles.
A. pricing range
B. pricing structure
C. pricing loop
D. pricing cycle

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