NAT IIM Management Science Marketing Online Test for Pakistani Students

MCQ's Test For NAT II Management Science Marketing

Try The MCQ's Test For NAT II Management Science Marketing

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NAT II Management Science Marketing

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Question # 1

The research plan outlines sources of existing data and spells out the specific research approaches, contact methods, _________, and instruments that researchers use to gather new data.

Question # 2

To handle objections successfully. a salesperson should use a positive approach, seek out hidden objections, ask the buyer to clarify any objections, take objections as opportunities to provide more information, and __________ .

Question # 3

Firms gain this type of advantage through the way they design their distribution coverage, expertise, and performance. Which differentiation is it?

Question # 4

Your assistant wants to use secondary data exclusively for the current research project. You advise him that the use of secondary data has some potential problems. Which of the following is not one of them?

Question # 5

________ refers to the unique psychological characteristics that lead to relatively consistent and lasting responses to one's own environment.It is usually described in traits such as self-confidence, dominance, sociability, autonomy, defensiveness, adaptability, and aggressiveness.

Question # 6

Exclusive dealing is legal as long as it does not ___________ or tends to create a monopoly and as long as both parties enter into the agreement _________ .

Question # 7

Generally, the consumer's purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. What is one of these factors?

Question # 8

This type of store offers no home deliveries and often accepts no credit cards; however. this type of store does offer ultralow prices and deals on selected branded merchandise. What is it called?

Question # 9

Which of the following is not a disadvantage of a product sales force structure?

Question # 10

________ uses buyers' perceptions of what a product is worth, not the seller's cost, as the key to pricing.

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NAT-II Marketing Chapter 0 Important MCQ's

Sr.# Question Answer
1 All of the following are problems with matrix approaches. except which one?
A. Formal planning approaches can place too much emphasis on market-share growth or growth through entry into new markets
B. Many companies can plunge into unrelated and new high-growth businesses that they did not know how to manage--with bad results
C. Many companies often too quickly abandon. sell, or milk to death their healthy mature businesses
D. Many Firms have dropped formal matrix methods in favor of more customized approaches that are better suited to their specific situations
2 Management sets standards that state the amount each salesperson should sell and how sales should be divided among the company's products with __________ .
A. sales goals
B. company quotas
C. sales quotas
D. sales incentives
3
When simple message ideas become great ad campaigns, usually the ______ and the ________ will team up to generate many creative concepts. hoping that one of these concepts will turn out to be the big idea.
A. advertising specialist; art director
B. sales promoter; copywriter
C. advertising agency; art director
D. copywriter; art director
4 A company's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to pursue its advertising and marketing objectives. This is also called ________ .
A. direct marketing
B. integrated marketing
C. promotional mix
D. competitive marketing
5 Why does Procter & Gamble offer products that complete with one another on the same supermarket shelves?
A. Different people want a greater selection
B. Different people want different mixes of benefits from the products they buy
C. Procter & Gamble has little competition
D. Retailers request it
6 Your assistant wants to use secondary data exclusively for the current research project. You advise him that the use of secondary data has some potential problems. Which of the following is not one of them?
A. It may not exist
B. All of the needed data is rarely available
C. It may not be useable
D. it is generally more expensive when purchased from the government
7 Big Moose Toys is a market pioneer introducing a modern version of Bullwinkle the Moose. Their version of Rocky the Flying Squirrel targeted to baby boomers was a strongsuccess. The new launch strategy for Bullwinkle must be consistent with the intended _________ .
A. promotion campaign
B. product positioning
C. company image
D. target market
8 Specialty stores carry _______ with _______ within them.
A. convenience items; mostly staples
B. narrow product lines; deep assortments
C. narrow product lines; shallow assortments
D. wide product lines; shallow assortments
9 Rachel Patino works for a wholesale company called Distributors Unlimited. She is responsible for buying and selling goods at a profit to small retailers. What is her market?
A. Business
B. Reseller
C. Wholesale
D. Consumer
10 In 1999, Starbucks purchased Hear Music and began making compilation music CDs to play and sell in its stores. It has also tested new restaurant concepts, such as Circadia in San Francisco. Starbucks is considering __________ .
A. new product development
B. market development
C. diversification
D. market penetration

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