NAT IIM Management Science Marketing Online Test for Pakistani Students

MCQ's Test For NAT II Management Science Marketing

Try The MCQ's Test For NAT II Management Science Marketing

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  • Time Allowed10

NAT II Management Science Marketing

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Question # 1

Which one is the best description of "channel conflict"?

Question # 2

The flip side of e-marketing is ___________ the buying side of e-commerce.

Question # 3

In Lima, Peru, 20 stores specializing in selling the same quality and brand of wheat products are located on one street. An individual seller cannot charge more than the going price without the risk of losing business to the other stores that.are still selling the product at its uniform price. This is an example of what type of market?

Question # 4

All of the institutions in a channel are connected by flows:including physical flow, flow of ownership,payment flow, information flow, and _________ flow.

Question # 5

All of the following are accurate descriptions of modern marketing today, except which one?

Question # 6

___________ involves looking. at ii tether a company's basic strategies are well matched to its opportunities

Question # 7

_________ occurs when two established brand names of different companies are used on the same product.

Question # 8

Exclusive dealing is legal as long as it does not ___________ or tends to create a monopoly and as long as both parties enter into the agreement _________ .

Question # 9

________ should he market oriented and defined in terms of _________

Question # 10

Wainwright Industries has built a new prototype riding lawnmower especially for women. Joe .Wainwright and his staff have incorporated the functional features and must now convey the ___________ .

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Top Scorers Of NAT II Management Science Marketing MCQ`s Test

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NAT-II Marketing Chapter 0 Important MCQ's

Sr.# Question Answer
1 Specialty stores carry _______ with _______ within them.
A. convenience items; mostly staples
B. narrow product lines; deep assortments
C. narrow product lines; shallow assortments
D. wide product lines; shallow assortments
2 Kiosk marketing is used for ___________ .
A. consumer marketing
B. business marketing
C. consumer and business marketing
D. industrial maketing
3
Manufacturers may offer a (n) _________ in return for the retailer's agreement to feature the manufacturer's products in some way..
A. POP promotion
B. allowance
C. incentive promotion
D. price pack
4 Which one is the best description of "channel conflict"?
A. There would be too many customers on a company's site at one time
B. If a company sells its products or services online,it would be competing with its offline retailers
C. It would be had to find its business online
D. The online description of a product would not be convincing enough to close a sale
5 A comprehensive database is a tremendous tool for the direct marketer. It should contain data that is geographic, demographic. psychographic, and __________ in nature.
A. specific
B. culturally oriented
C. current and relevant
D. behavioral
6
These employees are well-educated, well-trained professionals who work to build and maintain long-term customer relationships by listening to their customers, assessing customer needs, and organizing the company's' efforts to solve customer problems.Who are these employees?
A. Managers
B. Missionary salespeople
C. Salespeople
D. All of the above
7 The marketing information system can serve __________ .
A. the company's marketing managers
B. suppliers
C. resellers
D. marketing services agencies
8 What is a major advantage of product bundle pricing?
A. It can promote the na c of products consumers might not otherwise buy
B. It offers consumers more value for the money
C. It combines the benefits of the other pricing strategies
D. All of the above
9 Big Moose Toys is a market pioneer introducing a modern version of Bullwinkle the Moose. Their version of Rocky the Flying Squirrel targeted to baby boomers was a strongsuccess. The new launch strategy for Bullwinkle must be consistent with the intended _________ .
A. promotion campaign
B. product positioning
C. company image
D. target market
10 Search engines, portals, e-tailers and dot-coms are example of __________ , selling products and services directly to final buyers via the internet.
A. click and mortar E-marketers
B. brick and mortar retailers
C. new age business
D. click only marketers

Test Questions

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