NAT IIM Management Science Marketing Online Test for Pakistani Students

MCQ's Test For NAT II Management Science Marketing

Try The MCQ's Test For NAT II Management Science Marketing

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NAT II Management Science Marketing

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Question # 1

A _________ is a smaller mall with upscale stores, convenient locations, and expensive atmosphere. Think of it as part of Main Street and part Fifth Avenue.

Question # 2

A company's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to pursue its advertising and marketing objectives. This is also called ________ .

Question # 3

Advertising campaigns can help to create name recognition, brand knowledge, and maybe even some brand preference. However, the fact is that brands are not maintained by advertising but by the __________ .

Question # 4

Target marketing sometimes generates controversy and concern.Issues usually involve the targetting of ___________ consumers with _______ products.

Question # 5

All of the statements below reflect the definition of customer-perceived value, except which one?

Question # 6

Sales force compensation should direct the sales force toward activities that are consistent with ___________ .

Question # 7

_________ occurs when two established brand names of different companies are used on the same product.

Question # 8

________ becomes more important as competition increases. The company's objective is to build selective demand.

Question # 9

In general, a company should enter only segment in which it can _______ and __________ .

Question # 10

A company sets not a single price, but rather a ______ that covers different items in its line that change over time as products move through their lite cycles.

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NAT-II Marketing Chapter 0 Important MCQ's

Sr.# Question Answer
1 Rachel Patino works for a wholesale company called Distributors Unlimited. She is responsible for buying and selling goods at a profit to small retailers. What is her market?
A. Business
B. Reseller
C. Wholesale
D. Consumer
2 The ________ is used/depicted when new types of retailing forms begin as low-margin, low-price, low-status operations. These new retailers challenge established retailers and eventually take their place.
A. agent
B. broker
C. wheel-of-retailing concept
D. warehousing
3
They are targeted toward final buyers, retailers and wholesalers, business customers, and members of the sales force. They account for 74 percent of all marketing expenditures and their goal is to stimulate earlier or stronger market response. What type of promotion is it?
A. Rebates
B. POP promotions
C. Sales promotions
D. Advertising objectives
4 When setting prices, the company also must consider other factors in its external environment ________ can have a strong impact on the firm's pricing strategies. This includes factors such as boom or recession, inflation, and interest rates affecting pricing decisions.
A. Demand curve
B. Economic conditions
C. Target costing
D. Value-based pricing
5 Companies use third-party logistics providers for all of the following reasons except one. Which do you think it is?
A. It is more efficient to use them in many cases
B. They can perform the services at less cost
C. The company is free to focus 'more on its core business
D. ICC and the federal government -are beginning to mandate and regulate some industries
6 ________ moved in to.fill the low-priced. high-volume gap. They buy at less than regular wholesale prices and charge consumers less than retail
A. Off-price retailers
B. Discount stores
C. Convenience stores
D. Chain store
7 "Build a better mousetrap and the world will beat a path to your door" reflects the ______
A. Production concept
B. Marketing concept
C. Selling concept
D. Product concept
8 From the economic system's point of view, the role of marketing intermediaries is to transform the _________ made by producers into the _______ wanted by consumers.
A. products; products
B. assortment of products; products
C. assortment of products; assortment of products
D. products; assortment of products
9 Dummy Questions
A. 1
B. 2
C. 3
D. 4
10 Merchandising _________ are corporations that combine several' different retailing forms under central ownership.
A. conglomerates
B. agents
C. brokers
D. franchises

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