NAT IIM Management Science Marketing Online Test for Pakistani Students

MCQ's Test For NAT II Management Science Marketing

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NAT II Management Science Marketing

00:00
Question # 1

Most of Today's online customers exhibit a clear tendency toward _________, as they are able to create exact configurations of products desired.

Question # 2

A general practice when using captive-product pricing is to set the price of the main product ________ and set _______ on the associate's supplies

Question # 3

In 1999, Starbucks purchased Hear Music and began making compilation music CDs to play and sell in its stores. It has also tested new restaurant concepts, such as Circadia in San Francisco. Starbucks is considering __________ .

Question # 4

Your firm added three new products earlier this year to add variety for customers. Two of them failed to reach even minimal sales. What could be a possible cause?

Question # 5

______ are key building blocks for developing and managing customer relationship

Question # 6

A comprehensive database is a tremendous tool for the direct marketer. It should contain data that is geographic, demographic. psychographic, and __________ in nature.

Question # 7

A company must consider four special service characteristics when designing marketing programs.
Which is not one of these characteristics?

Question # 8

Desirable qualities for a brand name include all of the following except _______ .

Question # 9

Your assistant wants to use secondary data exclusively for the current research project. You advise him that the use of secondary data has some potential problems. Which of the following is not one of them?

Question # 10

________ should he market oriented and defined in terms of _________

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NAT-II Marketing Chapter 0 Important MCQ's

Sr.# Question Answer
1 Bank, credit companies, insurance companies, and other business that help finance transaction or insure against the risks associated with the buying and selling of goods and services are referred to as ___________ .
A. financial intermediaries
B. physical distribution firms
C. marketing service agencies
D. resellers
2 A _________ is a smaller mall with upscale stores, convenient locations, and expensive atmosphere. Think of it as part of Main Street and part Fifth Avenue.
A. regional shopping center
B. lifestyle center
C. community shopping center
D. franchise
3 All of the following phrases reflect a firm's value proposition, except which one?
A. Altoids is positioned as "the curiously strong mint
B. Porsche promises driving performance and excitement
C. Cheer laundry detergent promises powerful cleaning at all temperatures
D. All of the above are correct
4 This type of stores carries a wide variety of product lines. They have been squeezed between more focused and flexible specialty stores on the one hand and more efficient, lower-priced discounters on the other. Service remains the key differentiating factor. What type is it?
A. Chain stores
B. Department stores
C. Factory outlet stores
D. Merchant wholesaler stores
5 To handle objections successfully. a salesperson should use a positive approach, seek out hidden objections, ask the buyer to clarify any objections, take objections as opportunities to provide more information, and __________ .
A. turn the objections into humor
B. seek to minimize or play down the objections
C. compliment the buyer for bringing the objections up
D. turn the objections into reasons for buying E. A and C
6 ___________ involves looking. at ii tether a company's basic strategies are well matched to its opportunities
A. Operating control
B. Marketing audit
C. Marketing control
D. Strategic control
7 Statiscians have projected the world's population to reach _________ billion by the year 2030
A. 6.5
B. 6.9
C. 7.5
D. 8.1
8 ________ uses buyers' perceptions of what a product is worth, not the seller's cost, as the key to pricing.
A. Value-based pricing
B. Target costing
C. Variable costs
D. Price elasticity
9
Current view holds that salespeople should be concerned with producing
customer satisfaction and company profit. So whom do they generally
serve?
A. They represent the company to customers
B. They represent the company to investors
C. They represent the customer to the company
D. A and C
10 Once it has chosen a position, a company must take strong steps to deliver and communicate the desired position to target consumers. Which step is not correct?
A. The company's marketing mix efforts must support the positioning strategy
B. Positioning the company calls for concrete action, not just talk
C. Designing the marketing mix involves working out the strategic
D. Its service personnel, retailers, and advertising messages must match correctly

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