NAT IIM Management Science Marketing Online Test for Pakistani Students

MCQ's Test For NAT II Management Science Marketing

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NAT II Management Science Marketing

00:00
Question # 1

_________ occurs when two established brand names of different companies are used on the same product.

Question # 2

An advantage of a vertical marketing first and then system (VMS) is that it acts as a __________ system.

Question # 3

Manufacturers may offer a (n) _________ in return for the retailer's agreement to feature the manufacturer's products in some way..

Question # 4

Banks classify customers into one of four relationship group, according to their potential profitability and projected loyalty. JP Morgan Chase Bank wishes to examine its database and identify customers who are profitable but not loyal. According to the authors of the text, it plans to use promotional blitzes to attract the group called ______

Question # 5

Judy Hammerschmidt regularly conducts online marketing research at work. She found that it has several advantages over traditional methods. Which of these is not an advantage?

Question # 6

Rachel Patino works for a wholesale company called Distributors Unlimited. She is responsible for buying and selling goods at a profit to small retailers. What is her market?

Question # 7

Big Moose Toys is a market pioneer introducing a modern version of Bullwinkle the Moose. Their version of Rocky the Flying Squirrel targeted to baby boomers was a strongsuccess. The new launch strategy for Bullwinkle must be consistent with the intended _________ .

Question # 8

Merchandising _________ are corporations that combine several' different retailing forms under central ownership.

Question # 9

This systematic collection and analysis of publicly available information of publicly available information about competitors and developments in the marketing environment is very useful. What is it called?

Question # 10

What are the three gaps that separate goods and services from those who would use them?

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NAT-II Marketing Chapter 0 Important MCQ's

Sr.# Question Answer
1 During the introduction stage in the PLC a firm w ill incur high costs in all of the following areas except which one?
A. Distribution
B. Promotion
C. Product development
D. Reminder advertising
2 Firms gain this type of advantage through the way they design their distribution coverage, expertise, and performance. Which differentiation is it?
A. Services differentiation
B. Channel differentiation
C. People differentiation
D. Product differentiation
3 Nearly 40 million Americans are working out of their homes with electronic conveniences. They are called the _________ market.
A. telecommuters
B. SOHO
C. mobile
D. work-at-home
4 Rachel Patino works for a wholesale company called Distributors Unlimited. She is responsible for buying and selling goods at a profit to small retailers. What is her market?
A. Business
B. Reseller
C. Wholesale
D. Consumer
5 Specialty stores carry _______ with _______ within them.
A. convenience items; mostly staples
B. narrow product lines; deep assortments
C. narrow product lines; shallow assortments
D. wide product lines; shallow assortments
6
They are targeted toward final buyers, retailers and wholesalers, business customers, and members of the sales force. They account for 74 percent of all marketing expenditures and their goal is to stimulate earlier or stronger market response. What type of promotion is it?
A. Rebates
B. POP promotions
C. Sales promotions
D. Advertising objectives
7 Statiscians have projected the world's population to reach _________ billion by the year 2030
A. 6.5
B. 6.9
C. 7.5
D. 8.1
8 In 1999, Starbucks purchased Hear Music and began making compilation music CDs to play and sell in its stores. It has also tested new restaurant concepts, such as Circadia in San Francisco. Starbucks is considering __________ .
A. new product development
B. market development
C. diversification
D. market penetration
9 In the BCG approach, ______________ are high-share, high-growth business or products. They need heavy investment to finance rapid growth. When their growth slows down, they turn into ___________.
A. cash cows; stars
B. question marks; dogs
C. stars; question marks
D. stars; cash cows
10 Henry Ford's philosophy was to perfect the Model-T so that its cost could be reduced further for increased consumer affordability. This reflects the _______
A. Product concept
B. Marketing concept
C. Marketing mix
D. Production concept

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