NAT IIM Management Science Marketing Online Test for Pakistani Students

MCQ's Test For NAT II Management Science Marketing

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NAT II Management Science Marketing

00:00
Question # 1

When simple message ideas become great ad campaigns, usually the ______ and the ________ will team up to generate many creative concepts. hoping that one of these concepts will turn out to be the big idea.

Question # 2

Once it has chosen a position, a company must take strong steps to deliver and communicate the desired position to target consumers. Which step is not correct?

Question # 3

________ means that the service firm must effectively train and motivate its customer-contact employees and supporting service people to work as a team to provide customer satisfaction

Question # 4

The flip side of e-marketing is ___________ the buying side of e-commerce.

Question # 5

Defining people by their birth date may be less effective than segmenting them by their _________ or __________ .

Question # 6

Which of the steps in the marketing research process has been left out:defining the problems and research objectives, implementing the research plan, and interpreting and reporting the findings?

Question # 7

Which one is the best description of "channel conflict"?

Question # 8

A comprehensive database is a tremendous tool for the direct marketer. It should contain data that is geographic, demographic. psychographic, and __________ in nature.

Question # 9

These employees are well-educated, well-trained professionals who work to build and maintain long-term customer relationships by listening to their customers, assessing customer needs, and organizing the company's' efforts to solve customer problems.Who are these employees?

Question # 10

Management sets standards that state the amount each salesperson should sell and how sales should be divided among the company's products with __________ .

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NAT-II Marketing Chapter 0 Important MCQ's

Sr.# Question Answer
1 What is the most important point in retailing success?
A. Fair prices
B. Good atmosphere
C. Helpful employees
D. Location
2 It is typical for top management to give the product development team general strategic directions but no ________ or __________ .
A. clear-cut product idea; resource limitation
B. clear-cut product idea: work plan
C. work plan; budget
D. freedom limitation; budget restraints
3
McDonald's has traditionally been preoccupied with its current businesses and how to keep them it going. It has been accused of being complacent when it comes to opportunities in its constantly changing environment _________ involves adapting McDonald's to capitalize upon opportunities in its constantly changing environment.
A. Long-range planning
B. Annual planning
C. Strategic planning
D. Operational planning
4 All of the following statements are accurate descriptions of the demographic profile of online consumers, except which one?
A. Today, young,techy, upscale professionals heavily populate use of the internet
B. Almost two thirds of U.S. households surf the Internet
C. The Internet provides e-marketers with access to a broad range of demographic segments
D. Children and teens are going online more than any other age group
5 The marketing control process entail's the following steps in order; setting goals,_________, evaluating performance, and ________ .
A. evaluating goals; measuring performance
B. achieving goals; measuring performance
C. taking corrective action; measuring performance
D. measuring performance; taking corrective action
6 In 1999, Starbucks purchased Hear Music and began making compilation music CDs to play and sell in its stores. It has also tested new restaurant concepts, such as Circadia in San Francisco. Starbucks is considering __________ .
A. new product development
B. market development
C. diversification
D. market penetration
7 Judy Hammerschmidt regularly conducts online marketing research at work. She found that it has several advantages over traditional methods. Which of these is not an advantage?
A. Respondent tend to be more honest
B. It is more cost efficient
C. Report generation turnaround time is much quicker
D. There is greater personal interaction
8 Defining people by their birth date may be less effective than segmenting them by their _________ or __________ .
A. income; occupation
B. lifestyle; occupation
C. lifestyle; life stage
D. occupation; life stage
9
Which function(s) may be performed by a public relations department?
A. Product publicity
B. Lobbying
C. Public affairs
D. All of the above
10 The recent rash of business scandals and increased concerns about the environment have created fresh interest in the issues of _________ and _______ .
A. ethics; promotion responsibility
B. ethics; social responsibility
C. finances; employee discrimination
D. management ethics; insider trading

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