NAT IIM Management Science Marketing Online Test for Pakistani Students

MCQ's Test For NAT II Management Science Marketing

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NAT II Management Science Marketing

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Question # 1

Search engines, portals, e-tailers and dot-coms are example of __________ , selling products and services directly to final buyers via the internet.

Question # 2

To handle objections successfully. a salesperson should use a positive approach, seek out hidden objections, ask the buyer to clarify any objections, take objections as opportunities to provide more information, and __________ .

Question # 3

In Lima, Peru, 20 stores specializing in selling the same quality and brand of wheat products are located on one street. An individual seller cannot charge more than the going price without the risk of losing business to the other stores that.are still selling the product at its uniform price. This is an example of what type of market?

Question # 4

All of the following statements are accurate descriptions of the demographic profile of online consumers, except which one?

Question # 5

________ moved in to.fill the low-priced. high-volume gap. They buy at less than regular wholesale prices and charge consumers less than retail

Question # 6

Retailers have become concerned that there are already too many brands,with too few differences between them. Thus, Procter & Gamble and other large consumer-product marketers are now pursuing _________ strategies ________ weeding out weaker brands and focusing their marketing dollars only on brands that can achieve the number-one Or number-two market share positions in their categories.

Question # 7

Saturn is "a different kind of company, different kind of a car"; the Hummer is "like nothing else." These statement reflect a firm's ________

Question # 8

Which is not true of mature consumers?

Question # 9

The marketing control process entail's the following steps in order; setting goals,_________, evaluating performance, and ________ .

Question # 10

Judy Hammerschmidt regularly conducts online marketing research at work. She found that it has several advantages over traditional methods. Which of these is not an advantage?

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NAT-II Marketing Chapter 0 Important MCQ's

Sr.# Question Answer
1 It is typical for top management to give the product development team general strategic directions but no ________ or __________ .
A. clear-cut product idea; resource limitation
B. clear-cut product idea: work plan
C. work plan; budget
D. freedom limitation; budget restraints
2 Most retailers also charge manufacturers _________ payments demanded by retailers before they will accept new products and find a place for them on the shelves
A. slotting fees
B. private fees
C. line extension fees
D. product line fees
3 A _______ is the basis of all discount operations and is typically used by sellers of convenience goods. These retailers serve customers who perform their own "locate-compare-select" process to save money.
A. limited-service retailer
B. self-service retailer
C. full-service retailer
D. specialty-service retailer
4 Which one is the best description of "channel conflict"?
A. There would be too many customers on a company's site at one time
B. If a company sells its products or services online,it would be competing with its offline retailers
C. It would be had to find its business online
D. The online description of a product would not be convincing enough to close a sale
5 Search engines, portals, e-tailers and dot-coms are example of __________ , selling products and services directly to final buyers via the internet.
A. click and mortar E-marketers
B. brick and mortar retailers
C. new age business
D. click only marketers
6 What is a major advantage of product bundle pricing?
A. It can promote the na c of products consumers might not otherwise buy
B. It offers consumers more value for the money
C. It combines the benefits of the other pricing strategies
D. All of the above
7 _______ is defined as a social land managerial process by which individuals and organizations obtain what they need and want through value creation
A. Selling
B. Advertising
C. Barter
D. Marketing
8 Pooling resources with other firms in order to succeed beyond managing the supply chain illustrates the _______ partnership
A. Management contracting
B. Licensing
C. Supply chain management
D. Strategic alliance
9 All of the institutions in a channel are connected by flows:including physical flow, flow of ownership,payment flow, information flow, and _________ flow.
A. promotion
B. acquisition
C. customer
D. return product
10 All of the following are accurate descriptions of modern marketing today, except which one?
A. Marketing is creation of value for customers
B. Marketing is customer satisfaction at a profit
C. Selling and advertising are synonymous with marketing
D. Marketing involves building and managing profitable customer

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