NAT IIM Management Science Marketing Online Test for Pakistani Students

MCQ's Test For NAT II Management Science Marketing

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NAT II Management Science Marketing

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Question # 1

________ means that the service firm must effectively train and motivate its customer-contact employees and supporting service people to work as a team to provide customer satisfaction

Question # 2

Once it has chosen a position, a company must take strong steps to deliver and communicate the desired position to target consumers. Which step is not correct?

Question # 3

At first, what did the established brick-and-mortar firms do when the click-only firms began doing business?

Question # 4

Merchandising _________ are corporations that combine several' different retailing forms under central ownership.

Question # 5

____________ are consumer products that the consumer either does not know about or knows about but does not normally think about buying. These products require a lot of advertising, personal selling, and other marketing efforts.

Question # 6

When simple message ideas become great ad campaigns, usually the ______ and the ________ will team up to generate many creative concepts. hoping that one of these concepts will turn out to be the big idea.

Question # 7

All of the following statements are accurate descriptions of the demographic profile of online consumers, except which one?

Question # 8

Analytical models help analyze marketing information collected from research. These models can help answer ________ and _______ questions.

Question # 9

________ refers to the unique psychological characteristics that lead to relatively consistent and lasting responses to one's own environment.It is usually described in traits such as self-confidence, dominance, sociability, autonomy, defensiveness, adaptability, and aggressiveness.

Question # 10

Wainwright Industries has built a new prototype riding lawnmower especially for women. Joe .Wainwright and his staff have incorporated the functional features and must now convey the ___________ .

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NAT-II Marketing Chapter 0 Important MCQ's

Sr.# Question Answer
1 Which one is the best description of "channel conflict"?
A. There would be too many customers on a company's site at one time
B. If a company sells its products or services online,it would be competing with its offline retailers
C. It would be had to find its business online
D. The online description of a product would not be convincing enough to close a sale
2 AMF Research group must guard against problems during the implementation phase of marketing research for its clients. Typically, management will not encounter which of these problems?
A. Contacting respondents
B. Respondent who refuse to cooperate or give biased answer
C. Interviewers who make mistakes or take shortcuts
D. Interpreting and reporting the findings
3 Your firm added three new products earlier this year to add variety for customers. Two of them failed to reach even minimal sales. What could be a possible cause?
A. The market size may have been overestimated
B. The actual products may not.have been designed.as well as they should have been
C. The products were not positioned correctly in the market
D. All of the above
4 _______ is defined as a social land managerial process by which individuals and organizations obtain what they need and want through value creation
A. Selling
B. Advertising
C. Barter
D. Marketing
5 Bank, credit companies, insurance companies, and other business that help finance transaction or insure against the risks associated with the buying and selling of goods and services are referred to as ___________ .
A. financial intermediaries
B. physical distribution firms
C. marketing service agencies
D. resellers
6 Statiscians have projected the world's population to reach _________ billion by the year 2030
A. 6.5
B. 6.9
C. 7.5
D. 8.1
7
When simple message ideas become great ad campaigns, usually the ______ and the ________ will team up to generate many creative concepts. hoping that one of these concepts will turn out to be the big idea.
A. advertising specialist; art director
B. sales promoter; copywriter
C. advertising agency; art director
D. copywriter; art director
8 Wainwright Industries has built a new prototype riding lawnmower especially for women. Joe .Wainwright and his staff have incorporated the functional features and must now convey the ___________ .
A. image
B. advertising
C. safety features
D. intended psychological characteristics
9
Current view holds that salespeople should be concerned with producing
customer satisfaction and company profit. So whom do they generally
serve?
A. They represent the company to customers
B. They represent the company to investors
C. They represent the customer to the company
D. A and C
10 Specialty stores carry _______ with _______ within them.
A. convenience items; mostly staples
B. narrow product lines; deep assortments
C. narrow product lines; shallow assortments
D. wide product lines; shallow assortments

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