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CSS Examination Syllabus - Journalism (Mass Communication)


Journalism (Mass Communication) ( Total Marks - 100 )

Note: Candidate will be asked to attempt total five questions including one compulsory (objective type) question. They will attempt at least two questions from each Section. Short note within the question (without choice) can also be given.

Section A

  • Concept and process of communication : Source, Message, Channel, Destination. Encoding, Decoding, Noise, Feedback Oral vs. Written Communication, Two step flow of Communication, Role of Opinion Leader.
  • Information and Journalism--Functions : Scanning the Horizon and reporting back.
    1. News function
    2. Educational Function
    3. Opinion for motives
    4. Entertainment function
  • Pakistan Press, An overview of the evolution of the Muslim Press in South Asia before 1947 and development of the Pakistan Press since 1947, its social economic aspect; Trends and Characteristics: Problems and Prospects.
  • Mass Media Components, functions and effects, Mass Media in Pakistan: Size and dispersion: Role in national development, Prospects and problems.

Section B

  • News. Principles and techniques of News writing. Editorial Definition, ingredients, Types and functions of writing of Editorials.
  • Public Relations : Definition, Purpose and scope, Ethics, PR in Pakistan Duties of PRO: PR Procedures and Processes.
  • Magazine Journalism: Mag-Journalism in Pakistan. Types, Functioning Purpose its social aspects and scope.
  • Press Release, Press Note, and Press Communication: Definitions and Basic ingredients, Writing of Press Release, Press Note and Press Communique.
  • Advertising: Definition, functions, types and purpose. Its social and economic aspects, principles of successful advertising.
  • Press Laws: Press Laws in Pakistan (gradual developments) and the Right to Know concepts of press freedom and responsibility, Ethics of Journalism.

Suggested Readings

    • Title
    • Author
    • 1
    • Advertising Operations and Management
    • Beinton
    • 2
    • Contemporary Public Relations
    • Garkan Gene & Scott
    • 3
    • Communication in Power
    • Herbert Brucver
    • 4
    • Exploring Journalism
    • Wosley and Campbell
    • 5
    • Editor and Editorial Writing
    • A Gayle Waldrop
    • 6
    • Handbook of Public Relations
    • Stephenson, Howard
    • 7
    • Journalism in Pakistan
    • Dr. Abdus Salam Khurshid
    • 8
    • Mass Communication
    • Wilbur Schram
    • 9
    • Newspaper Organization and Management
    • Rucker
    • 10
    • Practical Newspaper Reporting
    • Geofrey Haris & David Spark
    • 11
    • Process and Effects of Mass Communication
    • Wilbur Schram
    • 12
    • Radio & T.V. Writing
    • Max Wylic
    • 13
    • Iblagh-e-Aama (Urdu)
    • Mehdi Hassan
    • 14
    • Sahafat Pakistan-o-Hind Mein (Urdu)
    • Dr. Abdus Salam Khurshid
    • 15
    • Fun-e-Idarat (Urdu)
    • Dr. Maskin Ali Hijazi
    • 16
    • Fun-e-Sahafat (Urdu)
    • Dr. Abdus Salam Khurshid
    • 17
    • Fun-e-Sahafat (Urdu)
    • Dr. Maskin Ali Hijazi

Check other Subjects and Syllabus below:

Compulsory Subjects

General Knowledge

Optional Subjects:

(subjects carrying a total of 600 marks to be selected)

Group A

Subjects carrying not more than 200 marks can be opted.
Note: Business Administration cannot be opted in combination with Public Administration

Group B

Subject/s carrying not more than 200 marks can be opted.

Group C

Subjects carrying not more than 200 marks can be opted.

Group D (Science Subjects )

Subject/s carrying not more than 200 marks can be opted.

Group E (History Subjects )

Subjects carrying not more than 200 marks can be opted.

Group F

Subject/s carrying not more than 200 marks can be opted.
Note: International Law CANNOT BE opted in combination with International Relations.

Group G

Subjects carrying not more than 200 marks can be opted.

Group H (Regional Languages )

Subject/s carrying not more than 200 marks can be opted.
Regional Languages: Not more than one of the 4 subjects can be opted.

Group I (National and Foreign Languages )

Subjects carrying not more than 200 marks can be opted.
National/Foreign/Classical Languages: Not more than one of 4 subjects can be opted. Note: Urdu can not be combined with Regional Languages.


 
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    Zara Kamran 24 / Sep / 2012

    i am thinking to opt this subject

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