Once, if someone wants to buy something which was not available in the contemporary market and use to do online shopping. The lengthy procedures and credit care security were the major issues as well. Now' throw online shopping in Pakistan everything is possible now, whether you want to avail a pizza deal or some outstanding shopping at some big store. Where you can get lot of others luxuries items.

New merchants are also taking the advantage of their unique relationship with the consumer market. Selling new products and introducing trends in the market through Pakistan online shopping is overall successful .This trends is very helpful for those customers who love to do shopping and get lots of daily necessities from all over the world. Fortunately, this medium has become a hope for the new and enthusiastic entrepreneurs in the business market. In order to meet growing needs and wants of the people for Pakistan shopping, the new media has revolutionized and modernized its working patterns to facilitate every business online.

Not only consumer market will groom up but also businessmen can easily boom up their business. The fast growing mechanism is becoming a vital organ at both ends, whether shoppers or sellers. It's a unique way to inaugurate their business.

But there is a dilemma exist on its place that our business industry is still unable to capture our own national market and our consumer markets online have not been flourished a great deal. One of some important factors economy instability and changing political situation are broadly categorized as most crucial barriers.

Online shopping trend is still very new to Pakistani's main reason is basically the trust issues. We are not quite confident when buying a product with fancy studio pictures and self-praising reviews. Secondly the retailers in Pakistan also have this bad habit of reducing cost by compromising the quality. But with the passage of time will take more interest in online shopping. Because every person wants comfort and want to get things without going in market for their convenience. So' It is interesting to note that there are several gift shops, and online stores, that are serving Pakistani expatriates living abroad as well as a little segment of population in Pakistan. These portals specifically provide services to Pakistan's major cities like Islamabad, Karachi and Lahore.

Although general assumption seeing the current scenario will be, online shopping in Pakistan is limited to online gift shops delivering cakes, birthday gifts, and flowers, to Pakistan from countries like USA and buying latest gadgets from website of a local vendor. Worldwide ecommerce is so developed and companies around the world are more focused on capturing the global community treating the whole world as customers. Our business industry has not made enough efforts for us in this regard.

Infact, such kind of platforms are essential medium to promote products, companies and brands as this media has outstanding reach and hold unimaginable potential for growth. Therefore, if brands and products are advertised in this media, the chances of enhanced online shopping needs are quite high.

So' Online shopping trend is not only the way to promote the national products or brands but also can get chance having best place in the International trade market.

Top Contributors

Mehran Ali

University Of Management And Technology Umt Lahore

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Punjab University PU Lahore

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Jawairia Chaudary

PUCIT Lahore

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