Business development is an arrangement of strategic analysis, marketing, and sales. Business development experts can be involved in everything from the development of their employers' products and services, to the creation of marketing strategies, to the generation of sales leads, to negotiating and closing transactions. The job of the business development professional is typically to identify new business opportunities-which is new markets, new partnerships with other businesses, new ways to reach existing markets, or new product or service offerings to better meet the needs of existing markets-and then to go out and exploit those opportunities to bring in more returns.
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