A world without barriers: Coke Studio for the Deaf


There is no doubt that no other music show matches the quality and diversity of Coke Studio, which is heard nationwide. However still nine million hearing- impaired individuals miss out this experience, every season.  

Coca-Cola along with the Family Educational Services, a non-profit organization organized Coke Studio for the Deaf at Marriott’s Marquee hall.

The event started with a heart touching rendition of the national anthem in sign language by students of the Deaf Reach School.  After that, the host of the event Muzna Siddique, gave a persuasive welcome speech as a sign language interpreter delivered her message to the students.

The Coca-Cola manager Ibrahim Jhagra and Family Educational Services foundation Richard Grey praised the Legendary Qawwal Amjad Sabri. Jhagra said, that it was an honor for us to have Sabri Sahab at Coke Studio 9. His recording will be played as soon as the season starts. He further added, that Coke Studio for the Deaf aims at breaking barriers and giving back.

After this came the most awaited moment of the event with Coke Studio for the Deaf being screened. The Coca-Cola team took eight students and Deaf Reach School faculty to Bangkok to test an exclusive system which enables special people to feel music.

The unique studio-like set up is a special sofa entrenched with hundreds of vibrating engines and LED lights synced with the sound of the song being played.

One of the eight students, Huda Muhammad Ali, shared her experience while saying that, when I sat on the sofa and when the music started, I felt some vibrations in my legs and heart. They were erratic. They made me feel the waves of music. It felt so good.

There were various actors and singers who have attended the event too, like Udaari Actor Ahsan Khan and Singer Junaid Khan.

The Director of the Deaf Reach Program in Pakistan, said that it is an important milestone, and our collaboration with Coke Studio reflects our support toward the experiences for the Deaf Community and creating opportunities for their achievement and accomplishment.

Coke Studio is expected in August. With a lot more for its viewer. 

 

Top Contributors

KiranNasir

171 Articles

Mehran Ali

University Of Management And Technology Umt Lahore

141 Articles

Farah

79 Articles

M Abid Ayub

Punjab University PU Lahore

57 Articles

Jawairia Chaudary

Punjab University College Of Information Technology Lahore

56 Articles

ALEEM AHMED

Allama Iqbal Open University (Aiou) Islamabad

55 Articles

 

Share your comments questions/here
  • Text
1141

Most Popular Articles

Role of media in Pakistan
  • Date: 12/May/2012
  • Category: Education
14 August , Independence Day of Pakistan
  • Date: 13/Aug/2014
  • Category: Education
Best and Correct Key Book Math’s Class 9 (PTB)
  • Date: 17/Feb/2016
  • Category: Education
The Great Blessings of the Holy Month of Ramadan
  • Date: 10/Jul/2012
  • Category: Education
Major Problems Facing Pakistan Today
  • Date: 28/Oct/2014
  • Category: Education
Students' problems in Pakistan
  • Date: 15/May/2012
  • Category: Education
Solutions of energy crisis in Pakistan
  • Date: 22/Jun/2012
  • Category: Education
Allama Iqbal and Ideology of Pakistan
  • Date: 02/Nov/2015
  • Category: Education