A company's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to pursue its advertising and marketing objectives. This is also called ________ .
In the BCG approach, ______________ are high-share, high-growth business or products. They need heavy investment to finance rapid growth. When their growth slows down, they turn into ___________.
When major producers or suppliers work directly with a major retailer in ordering and shipping products, they often use _________ to save time and money
Tommy Baker is in charge of customer relationship management for American Pie Nostalgia. As a result of his effort in this area, his firm enjoys all of the following except ________ .
