Question # 1

Hybrid marketing systems are also called ________ .

Choose an answer

dual distribution systems

multichannel distribution systems

administered franchises

horizontal multichannel systems

_______ is defined as a social land managerial process by which individuals and organizations obtain what they need and want through value creation

Choose an answer

Selling

Advertising

Barter

Marketing

None of the above is correct

A general practice when using captive-product pricing is to set the price of the main product ________ and set _______ on the associate's supplies

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low; low markups

high; low markups

low; high markups

high; high markups

Desirable qualities for a brand name include all of the following except _______ .

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It should suggest something about the product's benefits and qualities

It should be easy to pronounce, recognize, and remember

The brand should almost always be a long word to get attention

The name should translate easily into foreign languages

___________ involves looking. at ii tether a company's basic strategies are well matched to its opportunities

Choose an answer

Operating control

Marketing audit

Marketing control

Strategic control

During the introduction stage in the PLC a firm w ill incur high costs in all of the following areas except which one?

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Distribution

Promotion

Product development

Reminder advertising

In choosing a transportation mode for a product. shippers must balance the considerations of speed. dependability. cost, and ________ .

Choose an answer

weight

customer choice

availability

distance

The ________ is used/depicted when new types of retailing forms begin as low-margin, low-price, low-status operations. These new retailers challenge established retailers and eventually take their place.

Choose an answer

agent

broker

wheel-of-retailing concept

warehousing

What are the three gaps that separate goods and services from those who would use them?

Choose an answer

Time, place, and form

Place, possession, and form

Time, place, and possession

Place, time, and need

________ moved in to.fill the low-priced. high-volume gap. They buy at less than regular wholesale prices and charge consumers less than retail

Choose an answer

Off-price retailers

Discount stores

Convenience stores

Chain store

What is our business? Who's our customer?What do our customers value?What should our business be?All these simple-sounding questions definite a firm's ___________ .

Choose an answer

objective and goals

mission statement

business portfolio

marketing and functional strategies

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