Question # 1

During the introduction stage in the PLC a firm w ill incur high costs in all of the following areas except which one?

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Distribution

Promotion

Product development

Reminder advertising

They are targeted toward final buyers, retailers and wholesalers, business customers, and members of the sales force. They account for 74 percent of all marketing expenditures and their goal is to stimulate earlier or stronger market response. What type of promotion is it?

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Rebates

POP promotions

Sales promotions

Advertising objectives

In general. which choice would a company make toward declining products?

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Maintain or harvest them

Harvest or drop them

Maintain. harvest, or drop them

Maintain or drop them

When amusement parks and movie theaters charge admission plus fees for food and other attractions, they are following a (n) _______ pricing strategy.

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by-product

optional-product

captive-product

skimming

The flip side of e-marketing is ___________ the buying side of e-commerce.

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e-purchasing

e-commerce

e-supply

e-business

Pooling resources with other firms in order to succeed beyond managing the supply chain illustrates the _______ partnership

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Management contracting

Licensing

Supply chain management

Strategic alliance

Exporting

What are the three gaps that separate goods and services from those who would use them?

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Time, place, and form

Place, possession, and form

Time, place, and possession

Place, time, and need

Statiscians have projected the world's population to reach _________ billion by the year 2030

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6.5

6.9

7.5

8.1

Hybrid marketing systems are also called ________ .

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dual distribution systems

multichannel distribution systems

administered franchises

horizontal multichannel systems

Which one is the best description of "channel conflict"?

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There would be too many customers on a company's site at one time

If a company sells its products or services online,it would be competing with its offline retailers

It would be had to find its business online

The online description of a product would not be convincing enough to close a sale

Most retailers also charge manufacturers _________ payments demanded by retailers before they will accept new products and find a place for them on the shelves

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slotting fees

private fees

line extension fees

product line fees

Manufacturers may offer a (n) _________ in return for the retailer's agreement to feature the manufacturer's products in some way..

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POP promotion

allowance

incentive promotion

price pack

Dummy Questions

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1

2

3

4

What is the most important point in retailing success?

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Fair prices

Good atmosphere

Helpful employees

Location

_________ occurs when two established brand names of different companies are used on the same product.

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Brand extension

Brand equity

Co-branding

Internal marketing

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NAT II Management Science Marketing MCQs With Answers

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