Question # 1

Which of the segmenting strategies carries higher-than-average risks in consumer markets?

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Concentrated

Niche

Differentiated

Undifferent

When setting prices, the company also must consider other factors in its external environment ________ can have a strong impact on the firm's pricing strategies. This includes factors such as boom or recession, inflation, and interest rates affecting pricing decisions.

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Demand curve

Economic conditions

Target costing

Value-based pricing

Advertising campaigns can help to create name recognition, brand knowledge, and maybe even some brand preference. However, the fact is that brands are not maintained by advertising but by the __________ .

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marketing experience

line extensions brand experience

product mix

word-of-mouth elements

What is the most important point in retailing success?

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Fair prices

Good atmosphere

Helpful employees

Location

Management sets standards that state the amount each salesperson should sell and how sales should be divided among the company's products with __________ .

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sales goals

company quotas

sales quotas

sales incentives

Most of Today's online customers exhibit a clear tendency toward _________, as they are able to create exact configurations of products desired.

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consumer control

fickleness by nature and will flock to the next new idea

indifference

bad manners

Which of the steps in the marketing research process has been left out:defining the problems and research objectives, implementing the research plan, and interpreting and reporting the findings?

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Developing the research budget

Choosing the research agency

Choosing the research method

Developing the research plan

Rachel Patino works for a wholesale company called Distributors Unlimited. She is responsible for buying and selling goods at a profit to small retailers. What is her market?

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Business

Reseller

Wholesale

Consumer

An advantage of a vertical marketing first and then system (VMS) is that it acts as a __________ system.

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unified

more efficent

modern

customer-driven

________ becomes more important as competition increases. The company's objective is to build selective demand.

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Persuasive advertising

Informative advertising

POP promotion advertising

Patronage advertising

Search engines, portals, e-tailers and dot-coms are example of __________ , selling products and services directly to final buyers via the internet.

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click and mortar E-marketers

brick and mortar retailers

new age business

click only marketers

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