Question # 1

Which is not true of mature consumers?

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The best strategy is to appeal to their active, multidimensional lives

They are an ideal market for exotic travel

High-tech home entertainment products appeal to them

They place more importance on brand names and are more brand loyal

Which function(s) may be performed by a public relations department?

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Product publicity

Lobbying

Public affairs

All of the above

This type of store offers no home deliveries and often accepts no credit cards; however. this type of store does offer ultralow prices and deals on selected branded merchandise. What is it called?

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A superstore

A specialty store

A warehouse club

chain store

______ are key building blocks for developing and managing customer relationship

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Consumer expectations and customer satisfaction

Customer choices and product offers

Product performance and customer value

Customer value and customer satisfaction

Strategic plans

Who are the echo boomers?

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Generation X

Generation Y

Generation Z

Baby boomers

All of the statements below reflect the definition of customer-perceived value, except which one?

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Alex brought home his Lexus for $45,000; he luxuriated in the handling and smell of the leather interior

FedEx offers reliable package delivery at a reasonable price

The benefits of undergraduate tuition at state schools are judged to be reasonable and fair in comparison to competing private schools

The benefits of diet soft drinks are judged to be reasonable and fair in comparison to other types of soft drinks

All of the above are correct

Many marketers believe that _________ and _________ provide the best basis for segmenting business markets.

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geographic location; product type

buying behavior; benefits

political makeup; benefits

buying behavior; revenue

Statiscians have projected the world's population to reach _________ billion by the year 2030

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6.5

6.9

7.5

8.1

A company sets not a single price, but rather a ______ that covers different items in its line that change over time as products move through their lite cycles.

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pricing range

pricing structure

pricing loop

pricing cycle

The research plan outlines sources of existing data and spells out the specific research approaches, contact methods, _________, and instruments that researchers use to gather new data.

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personnel

sampling plans

budget requirements

all of the above

All of the institutions in a channel are connected by flows:including physical flow, flow of ownership,payment flow, information flow, and _________ flow.

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promotion

acquisition

customer

return product

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