Question # 1

Most retailers also charge manufacturers _________ payments demanded by retailers before they will accept new products and find a place for them on the shelves

Choose an answer

slotting fees

private fees

line extension fees

product line fees

How do consumers respond to various marketing efforts the company might use? The starting point is the __________ of a buyer's behaviour

Choose an answer

belief

subculture

post purchase feeling

stimulus-response

_________ occurs when two established brand names of different companies are used on the same product.

Choose an answer

Brand extension

Brand equity

Co-branding

Internal marketing

Experiment research is best suited for gathering _______ information.

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unknown

causal

complicated

interactive

______ are key building blocks for developing and managing customer relationship

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Consumer expectations and customer satisfaction

Customer choices and product offers

Product performance and customer value

Customer value and customer satisfaction

Strategic plans

The Facts For you research firm has just released a report that one of these groups of workers has declined during the last 20 years. Which one is it?

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White collar

Blue collar

Service

Unemployed

A general practice when using captive-product pricing is to set the price of the main product ________ and set _______ on the associate's supplies

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low; low markups

high; low markups

low; high markups

high; high markups

In general, a company should enter only segment in which it can _______ and __________ .

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offer lower prices; ship faster

Offer superior value; gain advantages over competitors

offer superior value;ship faster

gain advantage over competitors;get co-op advertising

Companies use third-party logistics providers for all of the following reasons except one. Which do you think it is?

Choose an answer

It is more efficient to use them in many cases

They can perform the services at less cost

The company is free to focus 'more on its core business

ICC and the federal government -are beginning to mandate and regulate some industries

All of the following phrases reflect a firm's value proposition, except which one?

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Altoids is positioned as "the curiously strong mint

Porsche promises driving performance and excitement

Cheer laundry detergent promises powerful cleaning at all temperatures

All of the above are correct

None of the above is correct

"Build a better mousetrap and the world will beat a path to your door" reflects the ______

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Production concept

Marketing concept

Selling concept

Product concept

Target marketing

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