Question # 1

Henry Ford's philosophy was to perfect the Model-T so that its cost could be reduced further for increased consumer affordability. This reflects the _______

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Product concept

Marketing concept

Marketing mix

Production concept

Selling concept

When a firm attempts to increase sales during the maturity stage of the PLC by changing one or more marketing mix elements, it is __________

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modifying the marketing mix

changing promotion

improving advertising

increasing promotion budget

What are the three gaps that separate goods and services from those who would use them?

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Time, place, and form

Place, possession, and form

Time, place, and possession

Place, time, and need

Experiment research is best suited for gathering _______ information.

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unknown

causal

complicated

interactive

As a marketer of pesticides, you should be concerned about all of the following natural environment trends mentioned in your text except _________ .

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shortages of raw materials

increased pollution

increased government intervention

government subsidies

They are targeted toward final buyers, retailers and wholesalers, business customers, and members of the sales force. They account for 74 percent of all marketing expenditures and their goal is to stimulate earlier or stronger market response. What type of promotion is it?

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Rebates

POP promotions

Sales promotions

Advertising objectives

Sales applicants are typically not tested for _________ .

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sales aptitude

organizational skills

accounting skills

analytical skills

Most of Today's online customers exhibit a clear tendency toward _________, as they are able to create exact configurations of products desired.

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consumer control

fickleness by nature and will flock to the next new idea

indifference

bad manners

The research plan outlines sources of existing data and spells out the specific research approaches, contact methods, _________, and instruments that researchers use to gather new data.

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personnel

sampling plans

budget requirements

all of the above

The marketing information system can serve __________ .

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the company's marketing managers

suppliers

resellers

marketing services agencies

all of the above

Your assistant wants to use secondary data exclusively for the current research project. You advise him that the use of secondary data has some potential problems. Which of the following is not one of them?

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It may not exist

All of the needed data is rarely available

It may not be useable

it is generally more expensive when purchased from the government

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