Question # 1

All of the statements below reflect the definition of customer-perceived value, except which one?

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Alex brought home his Lexus for $45,000; he luxuriated in the handling and smell of the leather interior

FedEx offers reliable package delivery at a reasonable price

The benefits of undergraduate tuition at state schools are judged to be reasonable and fair in comparison to competing private schools

The benefits of diet soft drinks are judged to be reasonable and fair in comparison to other types of soft drinks

All of the above are correct

All of the following statements are accurate descriptions of the demographic profile of online consumers, except which one?

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Today, young,techy, upscale professionals heavily populate use of the internet

Almost two thirds of U.S. households surf the Internet

The Internet provides e-marketers with access to a broad range of demographic segments

Children and teens are going online more than any other age group

Who are the echo boomers?

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Generation X

Generation Y

Generation Z

Baby boomers

Your assistant wants to use secondary data exclusively for the current research project. You advise him that the use of secondary data has some potential problems. Which of the following is not one of them?

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It may not exist

All of the needed data is rarely available

It may not be useable

it is generally more expensive when purchased from the government

These employees are well-educated, well-trained professionals who work to build and maintain long-term customer relationships by listening to their customers, assessing customer needs, and organizing the company's' efforts to solve customer problems.Who are these employees?

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Managers

Missionary salespeople

Salespeople

All of the above

Current view holds that salespeople should be concerned with producing

customer satisfaction and company profit. So whom do they generally

serve?

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They represent the company to customers

They represent the company to investors

They represent the customer to the company

A and C

This systematic collection and analysis of publicly available information of publicly available information about competitors and developments in the marketing environment is very useful. What is it called?

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Marketing data

Marketing inelligence

Web Master

Sales and sales management

When major producers or suppliers work directly with a major retailer in ordering and shipping products, they often use _________ to save time and money

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dual distribution modes

continuous inventory replenishment systems

the Internet

their own trucking and distribution systems

Search engines, portals, e-tailers and dot-coms are example of __________ , selling products and services directly to final buyers via the internet.

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click and mortar E-marketers

brick and mortar retailers

new age business

click only marketers

From the economic system's point of view, the role of marketing intermediaries is to transform the _________ made by producers into the _______ wanted by consumers.

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products; products

assortment of products; products

assortment of products; assortment of products

products; assortment of products

Exclusive dealing is legal as long as it does not ___________ or tends to create a monopoly and as long as both parties enter into the agreement _________ .

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substantially lessen competition; legally

restrict trade; voluntarily

substantially lessen competition; voluntarily

interfere wit competitors; forcefully

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