Question # 1

______ are key building blocks for developing and managing customer relationship

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Consumer expectations and customer satisfaction

Customer choices and product offers

Product performance and customer value

Customer value and customer satisfaction

Strategic plans

Who are the echo boomers?

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Generation X

Generation Y

Generation Z

Baby boomers

Which of the following statements best explains why idea screening may be the most import step of new product development?

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It reduces the number of ideas generated

Some potentially profitable ideas may be ill perceived by the idea screeners

Some ideas that will become market disasters may be originally viewed favorably by the idea screeners

B and C

Ad man Rosser Reeves believes that firms should develop a USP for each brand and stick to it. What does USP stand?

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Unique selling product

Unique services practice

Unique sales pitch

Unique selling proposition

As a marketer of pesticides, you should be concerned about all of the following natural environment trends mentioned in your text except _________ .

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shortages of raw materials

increased pollution

increased government intervention

government subsidies

AMF Research group must guard against problems during the implementation phase of marketing research for its clients. Typically, management will not encounter which of these problems?

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Contacting respondents

Respondent who refuse to cooperate or give biased answer

Interviewers who make mistakes or take shortcuts

Interpreting and reporting the findings

A _________ is a smaller mall with upscale stores, convenient locations, and expensive atmosphere. Think of it as part of Main Street and part Fifth Avenue.

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regional shopping center

lifestyle center

community shopping center

franchise

Why does Procter & Gamble offer products that complete with one another on the same supermarket shelves?

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Different people want a greater selection

Different people want different mixes of benefits from the products they buy

Procter & Gamble has little competition

Retailers request it

Kiosk marketing is used for ___________ .

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consumer marketing

business marketing

consumer and business marketing

industrial maketing

Most retailers also charge manufacturers _________ payments demanded by retailers before they will accept new products and find a place for them on the shelves

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slotting fees

private fees

line extension fees

product line fees

___________ involves looking. at ii tether a company's basic strategies are well matched to its opportunities

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Operating control

Marketing audit

Marketing control

Strategic control

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