NAT II Management Science Marketing MCQs With Answers
Question # 1
A _______ is the basis of all discount operations and is typically used by sellers of convenience goods. These retailers serve customers who perform their own "locate-compare-select" process to save money.
One risk of _________ is that sales may come at the expense of other items in the line. It works best when it takes sales away from competing brands. not when it "cannibalizes" the company's other items
These employees are well-educated, well-trained professionals who work to build and maintain long-term customer relationships by listening to their customers, assessing customer needs, and organizing the company's' efforts to solve customer problems.Who are these employees?
Colgate toothpaste. the flagship product of Colgate-Palmolive Company. has been a success for generations. The parent company's success is so well known that it could enter the solar energy business, but that would not take advantage of its core competency, providing a plethora of brands to large groups of customers. This reflects that Colgate-Palmolive should base its mission on its ___________ .
McDonald's has traditionally been preoccupied with its current businesses and how to keep them it going. It has been accused of being complacent when it comes to opportunities in its constantly changing environment _________ involves adapting McDonald's to capitalize upon opportunities in its constantly changing environment.
Your assistant wants to use secondary data exclusively for the current research project. You advise him that the use of secondary data has some potential problems. Which of the following is not one of them?
