NAT II Management Science Marketing MCQs With Answers
Question # 1
Companies set prices by selecting a general pricing approach that includes one or more of three sets of factors. One of these is the buyer-based approach, which means ________ .
________ means that the service firm must effectively train and motivate its customer-contact employees and supporting service people to work as a team to provide customer satisfaction
When major producers or suppliers work directly with a major retailer in ordering and shipping products, they often use _________ to save time and money
McDonald's has traditionally been preoccupied with its current businesses and how to keep them it going. It has been accused of being complacent when it comes to opportunities in its constantly changing environment _________ involves adapting McDonald's to capitalize upon opportunities in its constantly changing environment.
The ________ is used/depicted when new types of retailing forms begin as low-margin, low-price, low-status operations. These new retailers challenge established retailers and eventually take their place.
