Question # 1

Who are the echo boomers?

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Generation X

Generation Y

Generation Z

Baby boomers

Hybrid marketing systems are also called ________ .

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dual distribution systems

multichannel distribution systems

administered franchises

horizontal multichannel systems

_______ is defined as a social land managerial process by which individuals and organizations obtain what they need and want through value creation

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Selling

Advertising

Barter

Marketing

None of the above is correct

Specialty stores carry _______ with _______ within them.

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convenience items; mostly staples

narrow product lines; deep assortments

narrow product lines; shallow assortments

wide product lines; shallow assortments

Target marketing sometimes generates controversy and concern.Issues usually involve the targetting of ___________ consumers with _______ products.

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elderly; expensive

young; appealing

vulnerable or disadvantaged; controversial or potentially harmful

vulnerable; potentially harmful

The prospecting step in the selling process includes identifying and _________ the prospects. Without both of them much time and effort will be wasted.

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calling

qualifying

preselling

making an appointment with

AMF Research group must guard against problems during the implementation phase of marketing research for its clients. Typically, management will not encounter which of these problems?

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Contacting respondents

Respondent who refuse to cooperate or give biased answer

Interviewers who make mistakes or take shortcuts

Interpreting and reporting the findings

What is a major advantage of product bundle pricing?

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It can promote the na c of products consumers might not otherwise buy

It offers consumers more value for the money

It combines the benefits of the other pricing strategies

All of the above

Which one is the best description of "channel conflict"?

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There would be too many customers on a company's site at one time

If a company sells its products or services online,it would be competing with its offline retailers

It would be had to find its business online

The online description of a product would not be convincing enough to close a sale

_________ occurs when two established brand names of different companies are used on the same product.

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Brand extension

Brand equity

Co-branding

Internal marketing

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NAT II Management Science Marketing MCQs With Answers

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