A number of friends decided to go on a picnic and planned to spend Rs. 96 on eatables. Four of them, however, did not turn up. As a consequence, the remaining ones had to contribute Rs. 4
Buy Plenty, a supermarket chain, had successfully implemented an in store promotional campaign based on video messages dashed on a large screen. The purpose of the campaign was to motivate customers to purchase products which they had not planned to buy before they entered to store. The sales manager of Build-It Inc., a chain of do-it-yourself hardware stores, saw the campaign and plans to introduce it in Build-It locations.
