Question # 1

How does SEO impact a business.

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By decreasing website traffice

By increasing website traffic

By decreasign website visitbility

By increasing website design

Which of the following is the most imortant digitL Marketing tool.

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Search Engine Optimization

Email Marketing

Content Marketing

Social Media Marketing

What is a blog.

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An online jornal or informational website

A social media platform

Amessaging app

A search engine

What is Twitter.

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A social medial platform

A blogging platform

An email service provider

Amessaging app

Which of the following is NOT a search engine.

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Google

Bing

Yahoo

Twitter

---------------- Can be defined as a set of acivities, which communcates the product, brnad or services to the user.

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Value proposition

Entrepreneurship

Promotion

Quality assurance.

What does SEO stand for.

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Social Engagement optimization

Site Evaluation Optimization

Search Engine Optimization

Search Engine Organization

-------------- is the digital marketing technique that involves creating more traffic to a website by making sur ethat the websige appears higher up in the results in search.

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Email marketing

Search engine optimization

Content market

Social media marketing

Who can share their view on a blog.

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Only experts in a specific field

Only the bog owner

Anyone who wants to express their views

Only paid subcribers

Which of he following is not a mode of payment.

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Cahs

Cheque

Barter

Stock

Who needsa business plan?

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Only established companies

Only companies with more than 10 employees

All businesses

Only businesses with a physicla storefront.

------------ may include a table of content, the company's background , market opporunity and financial highlights.

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Business description

Competitors analysis

Finaincial documents

Executive summary

What is included in the executive summary of a business plan?

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Company backgrowund and market opportunity

All employee names and job titles

All financial statements

List of suppliers and vendors

What is the purpose of a blog.

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To sell products

To provide information

To entertain readers

To increase social media followers

Why do business view their quality assurance program as a promise to stakeholders.

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To increas sales

To improve the manufacturing process

Tolower perceived risk

To reduce costs

What was the main feature fo the initial Picaboo app?

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Unlimited photo editing

Unlimited photo sharing

Disappearing Photos

Unlimited photo storage

A ...... in marketing is a concise statement of the benefits that a company is delivering to the customers who buy its product or serices.

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Competitors analysis

Wuality assurance

Promotion

Value proposition

When was the first tweet sent on Twitter.

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March 21 , 2006

July 21, 2006

October 21, 2006

September 21, 2006

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